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How Small is Zero Price? The True Value of Free Products
British Library Conference Proceedings | 2006| -
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
British Library Conference Proceedings | 2006| -
The Transformative Potential of Feminist Critique in Consumer Research
British Library Conference Proceedings | 2006| -
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
British Library Conference Proceedings | 2006| -
"You're A Wizard, Harry!" Consumer Response to the Harry Potter Phenomenon
British Library Conference Proceedings | 2006| -
He Wants, She Wants: Gender, Category, and Disagreement in Spouse's Joint Decisions
British Library Conference Proceedings | 2006| -
Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?
British Library Conference Proceedings | 2006| -
Not Desperate Housewives: Turkish Housewives' Consumption Practices at "Money Day" Gatherings
British Library Conference Proceedings | 2006| -
Time and Decisions: Attention Based Perspective on Temporal Effects in Judgment and Choice
British Library Conference Proceedings | 2006| -
Looking for Lake Wobegon: Why Sometimes We Are All Below Average
British Library Conference Proceedings | 2006| -
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
British Library Conference Proceedings | 2006| -
Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences
British Library Conference Proceedings | 2006| -
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
British Library Conference Proceedings | 2006| -
Brand Literacy: Consumers' Sense-Making of Brand Management
British Library Conference Proceedings | 2006| -
You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?
British Library Conference Proceedings | 2006| -
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
British Library Conference Proceedings | 2006| -
When Behaving Bad is Good: Self-Regulation Enhancement by Strategic Goal-Deviation in Consumption
British Library Conference Proceedings | 2006| -
Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations
British Library Conference Proceedings | 2006|
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