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The Journal of Consumer Marketing at age 35: a retrospective overview
Emerald Group Publishing | 2021| -
Journal of consumer marketing
National licenceThe Role of Consumer Shows in New Product Adoption, Gloria J. Barczak, Daniel C. Bello and Everett S. Wallace, (Spring 1992), pp. 55–67 (GPL)Elsevier | 1993 -
Journal of consumer marketing
National licenceIngredient Branding: A Strategy Option with Multiple Beneficiaries, Donald G. Norris, (Summer 1992), pp. 19–32 (GPL)Elsevier | 1993
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