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TIB reading rooms collection
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The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Online Contents | 2017| -
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Online Contents | 2017| -
Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes
Online Contents | 2017| -
Where, When and How Long: Factors that Influence the Redemption of Mobile Phone Coupons
Online Contents | 2015| -
Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
Online Contents | 2016| -
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
Online Contents | 2016| -
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
Online Contents | 2015|
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Freely accessible part of the collaborative K10plus catalogue with materials relevant for interlibrary loan and direct delivery services.