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Brand Tier as Boundary Condition for Customer Perception of Service Failures
British Library Conference Proceedings | 2020| -
The Impact of New Product Introduction on Inter-tier Price Competition: An Abstract
Free accessSpringer Verlag | 2017| -
Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
Springer Verlag | 2015| -
A Unified Conceptualization of the Compromise Effect to Predict Alternative Outcomes
British Library Conference Proceedings | 2016| -
Intertier Price Competition: An Inclusive Conceptualization
British Library Conference Proceedings | 2016| -
Factors Moderating Asymmetric Inter-Tier Competition: A Conceptual Examination using Price-Quality Tradeoff Framework
Free accessSpringer Verlag | 2015| -
An Investigation of Factors Contributing to Asymmetric Price-Tier Competition
Springer Verlag | 2014|
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