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Beyond loyalty: customer satisfaction, loyalty, and fortitude
British Library Online Contents | 2013| -
Evaluation and Authentication of Music Shared Through Social Networking: eWOM of Cultural Products
British Library Conference Proceedings | 2012| -
New Perspectives on Consumers' Bodily Experiences: Symbolic and Experiential Consumption of Avatars in Online Self Construction
British Library Conference Proceedings | 2008| -
Video Game Player Capability, Game Difficulty, and Habituation
British Library Conference Proceedings | 2014| -
Cheers! A Means-End Chain Analysis of College Students' Bar-Choice Motivations
British Library Conference Proceedings | 2008| -
``Free'' Gifts and Irrational Preferences: An Exploration for Effects of Promotional Enticements on Financial Decision Making
British Library Conference Proceedings | 2012| -
A Study of the Malaysian Automobile Industry: Is a Brand Alliance the Answer?
British Library Conference Proceedings | 2011| -
Effects of Supersitious Beliefs on Innovativeness and Adoption of New Products: Evidence from China
British Library Conference Proceedings | 2007| -
Toward a Framework for Evaluating Advertising Standardization in Emerging Consumer Markets: Television Commercials in Sub-Saharan Africa
British Library Conference Proceedings | 2007| -
Antecedents of Successful SMS Advertising in Korea: The Pivotal Roles of Ad Relevance and Responsiveness to Promotions
British Library Conference Proceedings | 2008|
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