Year of publication
Type of media
Type of material
Licence
Language
1–20 of 69 hits
Sort by:
Sort by:
-
Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis
Taylor & Francis Verlag | 2016|Keywords: advertising message strategy -
Assertive Ads for Want or Should? It Depends on Consumers’ Power
Wiley | 2020|Keywords: Advertising message assertiveness -
The impact of goal (non)attainment on consumer preference through changes in regulatory focus
Emerald Group Publishing | 2018|Keywords: Advertising message -
The influence of different advertisement messages and levels of religiosity on attitude and purchase intention
Emerald Group Publishing | 2020|Keywords: Advertising message -
The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
Taylor & Francis Verlag | 2018|Keywords: advertising message framing -
Message and media: the future of advertising research and practice in a digital environment
Taylor & Francis Verlag | 2022|Keywords: advertising message -
Mechanisms of shaping the behavior of the recipient of the advertising message through stimulating subconscious
Free accessDOAJ | 2021|Keywords: advertising message; unconscious stimuli; recipient behavior -
The role of inserted printed advertising design and production in the daily newspaper to improve the quality of advertising message concept
Free accessDOAJ | 2020|Keywords: integrated print advertising; newspaper; advertising message -
How to develop brand attachment in various product categories?
Emerald Group Publishing | 2017|Keywords: Advertising message -
The Role of Incongruency and Involvement in Destination Print Advertising
Taylor & Francis Verlag | 2012|Keywords: advertising message involvement -
Impact of online advertising on adolescent’s brand attitudes
Emerald Group Publishing | 2017|Keywords: Advertising message involvement -
PESAN IKLAN TELEVISI DAN PERSONAL SELLING: Alat Promosi Untuk Peningkatan Keputusan Pembelian
Free accessDOAJ | 2012|Keywords: advertising message -
Civil liability arising from damages caused by the advertising message to its audience - a Comparative analytical studyin the Qatari and French laws
Free accessDOAJ | 2021|Keywords: advertising message -
Masculinity in Advertising: The power of Verbal Cue
Free accessDOAJ | 2023|Keywords: advertising message -
Civil liability arising from damages caused by the advertising message to its audience - a Comparative analytical studyin the Qatari and French laws
Free accessDOAJ | 2021|Keywords: advertising message -
The design of the advertising message using the Franco Arab and its impact on the Arab identity
Free accessDOAJ | 2019|Keywords: franco arab; advertising message; social media; arab identity -
Enhance family relations in light of the Corona crisis (COVID 19) through advertising messages
Free accessDOAJ | 2021|Keywords: corona; family relationships; advertising message; unconscious stimuli; recipient behavior -
MODERN PUBLIC SERVICE ADVERTISING IN RUSSIA AND THE UNITED STATES: TOPICS AND FUNCTIONAL SPECIFICITY
Free accessDOAJ | 2017|Keywords: advertising message
Send my search to (beta)
Send your search query (search terms without filters) to other databases, portals and catalogues to find more interesting hits.
Dimensions:
full data search
or
title and abstract search
Dimensions is a database for abstracts and citations that links information on research funding with the resulting publications, studies and patents.
TIB AV portal
In the TIB AV-Portal, audiovisual media from science and teaching can be foundand own scientific videos can be published.
Specialised Information Service for Mobility and Transport Research (FID move)
Open Research Knowledge Graph (ORKG)
The FID move can be used to search for subject-specific literature, research data and other information from mobility and transport research.
The Open Research Knowledge Graph provides structured descriptions of research content and makes it comparable.
Common Union Catalogue (GVK)
Freely accessible part of the collaborative K10plus catalogue with materials relevant for interlibrary loan and direct delivery services.