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Demystifying Network Strategies: Increasing Product Quality, Customer Satisfaction, and Profitability Through the Strategic Deployment of Influential Hubs
British Library Conference Proceedings | 2012| -
The Service Level/Gratitude/Reciprocation Relationship and the Moderating Impact of Reciprocation Wariness
British Library Conference Proceedings | 2012| -
The Effect of Formal and Informal Marketing Controls on Customer Contact Employee Performance
British Library Conference Proceedings | 2012| -
Effects of Personalized E-Mail Messages on Perceived Risk: Moderating Roles of Control and Intimacy
British Library Conference Proceedings | 2012| -
Ethnocentrism, Consumer Ethnocentrism, Religion and Religiosity: A Conceptual Reformation
British Library Conference Proceedings | 2012| -
The Impact of Parent-Child Buying Communication Strategies on Self-Brand Connections
British Library Conference Proceedings | 2012| -
On Materialism, Coping and Consumer Behaviors Under Traumatic Stress
British Library Conference Proceedings | 2012| -
Too Much Facebook: An Exploratory Examination of Social Media Fatigue
British Library Conference Proceedings | 2012| -
Diminishing Effects of Perceived Fit on Vertical Extensions
British Library Conference Proceedings | 2012| -
Sub-Branding Affect Transfer: The Role of Product Category Crowdedness and Brand Loyalty
British Library Conference Proceedings | 2012| -
The Role of Facebook for Advertising: Advertising Effectiveness of Social Networks Compared to Traditional Online Advertising, Including Synergies and Time Lags
British Library Conference Proceedings | 2012| -
Reinstitutionalizing Surveillance Through Social Media: Healthcare Market Case
British Library Conference Proceedings | 2012| -
Factors Influencing Growth Potential of E-Commerce in Emerging Economies: A Multi-Theoretical Approach and Research Propositions
British Library Conference Proceedings | 2012| -
A Cutting Edge Approach to Achieve Vivid Destination for Sport Sponsorship
British Library Conference Proceedings | 2012| -
Do Salesperson Perceptions of Management-Directed Technology-Enabled Transparency Influence Their Behavioral Ethicality?
British Library Conference Proceedings | 2012| -
Motivating Factors for Participation in National and Olympic Sports in Kazakhstan
British Library Conference Proceedings | 2012| -
Design of Reward Systems in Customer Referral Programs
British Library Conference Proceedings | 2012| -
Can You Hear Me Now? How Product Attributes Influence Online Phone Reviews
British Library Conference Proceedings | 2012| -
Does Social Media Matter for Marketing? The Effects of Social Media Engagement on the Consumer-Brand Relationship
British Library Conference Proceedings | 2012| -
Do Customer Experiences Enhance Retail Brand Equity?
British Library Conference Proceedings | 2012|
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