JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 1
-
Choosing Less-Preferred Experiences for the Sake of VarietyRatner, Rebecca K. / Kahn, Barbara E. / Kahneman, Daniel et al. | 1999
- 16
-
When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad ExposureShapiro, Stewart et al. | 1999
- 37
-
Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response AnalysesMcQuarrie, Edward F. / Mick, David Glen et al. | 1999
- 55
-
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-ReferencingKrishnamurthy, Parthasarathy / Sujan, Mita et al. | 1999
- 70
-
Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection FrameworkMuthukrishnan, A. V. / Ramaswami, S. et al. | 1999
- 85
-
Lifestyle of the Tight and Frugal: Theory and MeasurementLastovicka, John L. / Bettencourt, Lance A. / Hughner, Renée Shaw et al. | 1999