JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 263
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Consumer Information Search Revisited: Theory and Empirical AnalysisMoorthy, Sridhar / Ratchford, Brian T. / Talukdar, Debabrata et al. | 1997
- 278
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The Role of Television in the Construction of Consumer RealityO'Guinn, Thomas C. / Shrum, L. J. et al. | 1997
- 295
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The Impact of Interstimulus Interval and Background Silence on RecallOlsen, G. Douglas et al. | 1997
- 304
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The Effect of Common Features on Brand Choice: Moderating Role of Attribute ImportanceChernev, Alex et al. | 1997
- 312
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Family Structure, Materialism, and Compulsive ConsumptionRindfleisch, Aric / Burroughs, James E. / Denton, Frank et al. | 1997
- 326
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Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in PostmodernityHolt, Douglas B. et al. | 1997
- 351
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All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement ConditionsSengupta, Jaideep / Goodstein, Ronald C. / Boninger, David S. et al. | 1997
- 362
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Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition EffectsPeters, Rik G. M. / Bijmolt, Tammo H.A. et al. | 1997