JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 1
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The Persuasion Knowledge Model: How People Cope with Persuasion AttemptsFriestad, Marian / Wright, Peter et al. | 1994
- 32
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Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican ImmigrantsPeñaloza, Lisa et al. | 1994
- 55
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Hermeneutics and Consumer ResearchArnold, Stephen J. / Fischer, Eileen et al. | 1994
- 71
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Consumer Knowledge AssessmentPark, C. Whan / Mothersbaugh, David L. / Feick, Lawrence et al. | 1994
- 83
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Restructuring: Constructive Processing of Information Displays in Consumer ChoiceCoupey, Eloise et al. | 1994
- 100
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Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison ProcessesDabholkar, Pratibha A. et al. | 1994
- 119
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A Model of Perceived Risk and Intended Risk-handling ActivityDowling, Grahame R. / Staelin, Richard et al. | 1994
- 135
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Accepted Risk and Alcohol Use during PregnancyMorris, Louis A. / Swasy, John L. / Mazis, Michael B. et al. | 1994
- 145
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The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk RelationshipGrewal, Dhruv / Gotlieb, Jerry / Marmorstein, Howard et al. | 1994
- 154
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The Impact of Audiovisual Information on Children's Product-related RecallMacklin, M. Carole et al. | 1994
- 165
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Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser TacticsBoush, David M. / Friestad, Marian / Rose, Gregory M. et al. | 1994
- 176
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Advertising Repetition and Variation Strategies: Implications for Understanding Attitude StrengthHaugtvedt, Curtis P. / Schumann, David W. / Schneier, Wendy L. et al. | 1994
- 190
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How Ambiguous Cropped Objects in Ad Photos Can Affect Product EvaluationsPeracchio, Laura A. / Meyers-Levy, Joan et al. | 1994
- 205
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Message Order Effects in Persuasion: An Attitude Strength PerspectiveHaugtvedt, Curtis P. / Wegener, Duane T. et al. | 1994