JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 503
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The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation CuesTepper, Kelly et al. | 1994
- 520
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Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive SettingHeath, Timothy B. / McCarthy, Michael S. / Mothersbaugh, David L. et al. | 1994
- 535
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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and IntentionsTripp, Carolyn / Jensen, Thomas D. / Carlson, Les et al. | 1994
- 548
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Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation ExperiencesGardial, Sarah Fisher / Clemons, D. Scott / Woodruff, Robert B. et al. | 1994
- 561
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An Integrative Framework for Understanding Two-sided PersuasionCrowley, Ayn E. / Hoyer, Wayne D. et al. | 1994
- 575
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Exploring Language Effects in Ethnic Advertising: A Sociolinguistic PerspectiveKoslow, Scott / Shamdasani, Prem N. / Touchstone, Ellen E. et al. | 1994
- 586
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Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth MonitorVanden Abeele, Piet / MacLachlan, Douglas L. et al. | 1994
- 601
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Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer EffectsStern, Barbara B. et al. | 1994
- 616
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Consumers and Their Animal CompanionsHirschman, Elizabeth C. et al. | 1994
- 633
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Inductive Inference and Replications: A Bayesian PerspectiveRaman, Kalyan et al. | 1994
- 644
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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping ValueBabin, Barry J. / Darden, William R. / Griffin, Mitch et al. | 1994
- 657
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The Impact of Airbag Adoption on Relative Personal Injury and Absolute Collision Insurance ClaimsPeterson, Steven P. / Hoffer, George E. et al. | 1994