JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 345
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Microcultural Analysis of Variation in Sharing of Causal Reasoning about BehaviorSirsi, Ajay K. / Ward, James C. / Reingen, Peter H. et al. | 1996
- 373
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Cue Representation and Selection Effects of Arousal on PersuasionPham, Michel Tuan et al. | 1996
- 388
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Caring Consumers: Gendered Consumption Meanings and the Juggling LifestyleThompson, Craig J. et al. | 1996
- 408
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Moderators of the Impact of Self-Reference on PersuasionMeyers-Levy, Joan / Peracchio, Laura A. et al. | 1996
- 424
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Figures of Rhetoric in Advertising LanguageMcQuarrie, Edward F. / Mick, David Glen et al. | 1996
- 439
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Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media ContextMurry, John P. / Dacin, Peter A. et al. | 1996
- 448
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Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and ElaborationKeller, Punam Anand / Block, Lauren Goldberg et al. | 1996