JOURNAL OF CONSUMER RESEARCH
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 691
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When Feeling Younger Depends on Others: The Effects of Social Cues on Older ConsumersAmatulli, C. / Peluso, A. M. / Guido, G. et al. | 2018
- 710
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The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size ChoiceWhitley, S. C. / Trudel, R. / Kurt, D. et al. | 2018
- 725
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Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase DecisionsFriedman, E. M. S. / Savary, J. / Dhar, R. et al. | 2018
- 743
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Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative ConditioningHasford, J. / Kidwell, B. / Hardesty, D. M. et al. | 2018
- 761
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Mind the Gap: How Smaller Numerical Differences Can Increase Product AttractivenessShoham, M. / Moldovan, S. / Steinhart, Y. et al. | 2018
- 775
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The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer DesireHuang, Y. / Gong, H. et al. | 2018
- 792
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Seeking and Avoiding Choice Closure to Enhance Outcome SatisfactionGu, Y. / Botti, S. / Faro, D. et al. | 2018
- 810
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Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service EvaluationsBrannon, D. C. / Samper, A. et al. | 2018
- 833
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Deciding Who Gets What, FairlyShaddy, F. / Shah, A. K. et al. | 2018
- 849
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Food as Ideology: Measurement and Validation of LocavorismReich, B. J. / Beck, J. T. / Price, J. et al. | 2018
- 869
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Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand AnthropomorphismPuzakova, M. / Aggarwal, P. et al. | 2018