Brands as Categories (English)
- New search for: Boush, D. M.
- New search for: American Psychology Association; Consumer Psychology Division
- New search for: Boush, D. M.
- New search for: Aaker, D. A.
- New search for: Biel, A. L.
- New search for: American Psychology Association; Consumer Psychology Division
In:
Brand equity & advertising: advertising's role in building strong brands
;
299-312
;
1993
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ISBN:
- Conference paper / Print
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Title:Brands as Categories
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Contributors:
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Conference:10th Annual advertising and consumer psychology conference, Brand equity & advertising: advertising's role in building strong brands ; 1991
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Published in:
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Publisher:
- New search for: L. Erlbaum Associates
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Place of publication:Hillsdale, N.J.
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Publication date:1993-01-01
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Size:14 pages
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Remarks:Parallel title: Brand equity and advertising
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Brand Equity and Advertising: An OverviewAaker, D. A. / Biel, A. L. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 11
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The Landor ImagePower Survey[R]: A Global Assessment of Brand StrengthOwen, S. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 31
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Building Brands Across Markets: Cultural Differences in Brand Relationships Within the European CommunityMoore, J. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 51
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Branding in JapanTanaka, H. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 67
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Converting Image Into EquityBiel, A. L. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 83
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The Brand Personality Component of Brand Goodwill: Some Antecedents and ConsequencesBatra, R. / Lehmann, D. R. / Singh, D. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 97
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Can Products and Brands Have Charisma?Smothers, N. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 113
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Beyond Brand Personality: Building Brand RelationshipsBlackston, M. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 125
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The Value of the Brand: An Anthropological PerspectiveMcCracken, G. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 143
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Advertising, Perceived Quality, and Brand ImageKirmani, A. / Zeithami, V. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 163
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Asking the Right Questions: What Do People Do with Advertising?Lannon, J. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 177
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Expansion Advertising and Brand EquityWansink, B. / Ray, M. L. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 195
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The Impact and Memorability of Ad-Induced Feelings: Implications for Brand EquityEdell, J. A. / Moore, M. C. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 213
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Varieties of Brand Memory Induced by Advertising: Determinants, Measures, and RelationshipsShanker Krishnan, H. / Chakravarii, D. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 235
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Decomposing a Brand's Consumer Franchise into Buyer TypesMcQueen, J. / Foley, C. / Deighton, J. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 247
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Cognitive Strength of Established Brands: Memory, Attitudinal, and Structural ApproachesHaugtvedt, C. P. / Leavitt, C. / Schneier, W. L. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 263
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The Dual Structure of Brand AssociationsFarquhar, P. H. / Herr, P. M. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 281
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Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand ExtensionsNakamoto, K. / MacInnis, D. J. / Jung, H.-S. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 299
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Brands as CategoriesBoush, D. M. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 313
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Fit and Leverage in Brand ExtensionsTauber, E. M. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 321
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The Role of Corporate Advertising in Building a Brand: Chevron's Preconversion Campaign in TexasWinters, L. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 333
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Are Brand Equity Investments Really Worthwhile?Aaker, D. A. / American Psychology Association; Consumer Psychology Division et al. | 1993
- 343
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Brand Equities, Elephants, and Birds: A CommentaryWells, W. D. / American Psychology Association; Consumer Psychology Division et al. | 1993