1.3 Special Topics - The Intersection between Manufacturers, Retailers and Customers in the Retail Store (English)
- New search for: Schultz, D.
- New search for: Rayburn, K.
- New search for: Azar, M.
- New search for: Block, M.
- New search for: American Academy of Advertising
- New search for: Schultz, D.
- New search for: Rayburn, K.
- New search for: Azar, M.
- New search for: Block, M.
- New search for: Lee, W.-N.
- New search for: American Academy of Advertising
In:
American Academy of Advertising
;
14-17
;
2010
-
ISBN:
- Conference paper / Print
-
Title:1.3 Special Topics - The Intersection between Manufacturers, Retailers and Customers in the Retail Store
-
Contributors:Schultz, D. ( author ) / Rayburn, K. ( author ) / Azar, M. ( author ) / Block, M. ( author ) / Lee, W.-N. / American Academy of Advertising
-
Conference:CONFERENCE, American Academy of Advertising ; 2010 ; Minneapolis, MN
-
Published in:American Academy of Advertising ; 14-17
-
Publisher:
- New search for: American Academy of Advertising
-
Publication date:2010-01-01
-
Size:4 pages
-
Remarks:Held on CD-ROM
-
ISBN:
-
Type of media:Conference paper
-
Type of material:Print
-
Language:English
-
Keywords:
-
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
-
2010 Pre-Conference Session: Theories of Advertising and Their Link with the Advertising Industry and Its PracticesThorson, E. / Faber, R. / Moriarty, S. / Wright-Isak, C. / Krugman, D. / Browning, N. / Cannon, H. / Laczniak, R. / La Ferle, C. / Edwards, S. et al. | 2010
- 3
-
The Impact of Message Source on the Salience of Social and Health-Related Advertising ClaimsTinkham, S. / Ahn, H. / American Academy of Advertising et al. | 2010
- 4
-
Association Ambiguity Analysis for Developing Brand Extension Marketing StrategiesKim, J. / Yoon, H.J. / Choi, Y.J. / American Academy of Advertising et al. | 2010
- 5
-
Attribute Inference in Cross-Category Advertising AlliancesSmarandescu, L. / Rose, R. / Douglas, W. / American Academy of Advertising et al. | 2010
- 7
-
Is Self-Character Similarity Always Beneficial? The Moderating Role of Immersion in Product Placement EffectsWan, F. / Bhatnagar, N. / American Academy of Advertising et al. | 2010
- 8
-
Where Have All the Wheelchairs Gone? A Content Analysis of Ability Integrated Advertising on TVLyons, K. / Farnall, O. / American Academy of Advertising et al. | 2010
- 10
-
The Role of Acculturation and Ethnic Identity on Korean Consumers' Consumption Behaviors in the US MarketJun, J. / Ham, C.D. / Park, J. / American Academy of Advertising et al. | 2010
- 11
-
Consumers Responses to Model's Ethnicity and Stereotype in Advertising: White vs. Asian AmericanYoo, J.Y. / Williams, J. / American Academy of Advertising et al. | 2010
- 12
-
Health Information-Seeking and Use of DTC Advertising: A Comparative Study of Korean and White AmericansHuh, J. / DeLorme, D. / Reid, L. / Kim, J. / American Academy of Advertising et al. | 2010
- 14
-
1.3 Special Topics - The Intersection between Manufacturers, Retailers and Customers in the Retail StoreSchultz, D. / Rayburn, K. / Azar, M. / Block, M. / American Academy of Advertising et al. | 2010
- 18
-
Does Topic-Related Conversation Prime Conversational Participants? Evidence That Talking Before Message Exposure Can Influence Ad EvaluationWirtz, J. / American Academy of Advertising et al. | 2010
- 20
-
The Effects of Message Framing and Counterfactual Thinking in Anti-Binge Drinking PSAsBaek, T.H. / Shen, L. / American Academy of Advertising et al. | 2010
- 21
-
The Influence of Message Framing and Message Familiarity on Direct-to-Consumer (DTC) Antidepressant AdvertisingJung, W. / Park, J.M. / Kim, J. / American Academy of Advertising et al. | 2010
- 22
-
HPV Vaccine Advertising Campaign: The Role of Message Framing and Perceived RiskPark, S.-Y. / American Academy of Advertising et al. | 2010
- 23
-
Ad Exposure and Affect: The Good, the Bad and the HungryDuff, B. / Faber, R. / Lutchyn, Y. / American Academy of Advertising et al. | 2010
- 24
-
The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood ConditionsJeong, Y. / American Academy of Advertising et al. | 2010
- 25
-
Does Humor Go Well with Threat? The Effects of Humor and Issue Involvement in Public Service AnnouncementsYoon, H.J. / Tinkham, S. / American Academy of Advertising et al. | 2010
- 26
-
Targeting Transitions: Advertising Effects during Consumer Life EventsWood, C. / Hopkins, C. / American Academy of Advertising et al. | 2010
- 27
-
2.3 Special Topics - The Enhanced Role for Advertising EthicsSnyder, W. / Wehling, B. / Peeler, L. / Duffy, M. / Preston, I. / American Academy of Advertising et al. | 2010
- 28
-
The Effects of Endorser Attributes and Corporate Credibility on Consumer Responses to DTC Pharmaceutical AdvertisingKim, H. / Ball, J. / Stout, P. / American Academy of Advertising et al. | 2010
- 29
-
The Effects of Corporate Credibility and Website Reputation on Banner Advertising Effectiveness: The Moderating Role of Product-Website CongruencyKim, S. / Choi, S.M. / American Academy of Advertising et al. | 2010
- 30
-
Sports Team Athletes as Product Endorsers: The Moderating Role of Fan Team Commitment on the Effects of Negative PublicityLake, D. / Reece, B. / Rifon, N. / American Academy of Advertising et al. | 2010
- 33
-
The Effects of the Televised Sport Spectatorship on Ads Likeability in Sport Contest: Competing Views from Evolutionary ApproachAhn, D. / Cheong, Y. / Kim, K. / American Academy of Advertising et al. | 2010
- 34
-
Near versus Far: Devaluation and Fluency Effects of the Depth Position of a Non-focal Image on Image EvaluationOh, S. / Yoon, S. / Vargas, P. / American Academy of Advertising et al. | 2010
- 35
-
A Comparison of the Reliability and Validity of Visual Rhetoric TaxonomiesAlbinsson, P. / Huhmann, B. / American Academy of Advertising et al. | 2010
- 37
-
Rhetorical Figures Claiming Controversial Issues: A Case Study of Food and Agricultural AdvertisingKing, J. / Dewhirst, T. / American Academy of Advertising et al. | 2010
- 38
-
3.3 Special Topics - Weaving Your Way through the Creative Labyrinth: Words of Wisdom from ProfessionalsBroyles, S. / Grow, J. / Caguin, M. / Fruehauf, B. / Krepps, K. / Kucinski, J. / American Academy of Advertising et al. | 2010
- 46
-
What Makes a Good Fit for Stigmatized Industries? The Effects of Negative Congruence and Product Type on Consumer Response to Corporate Social Responsibility (CSR) ActivitiesKim, Y. / Choi, S.M. / American Academy of Advertising et al. | 2010
- 47
-
What Happens When The Apple Sponsors The Orange? Congruent and Incongruent Matches of Brands with Events and Image Transfer EffectKim, D.-H. / Kim, J. / Shim, S. / American Academy of Advertising et al. | 2010
- 48
-
Impacts of Image Congruence in Celebrity Endorser Effects: A Need-Congruence-Behavior ModelTse, C. / Choi, S.M. / Hung, K. / American Academy of Advertising et al. | 2010
- 49
-
The Moderating Role of the Athlete-Audience Ethnicity Match in Athlete-Endorsed AdvertisingKim, K. / Cheong, Y. / American Academy of Advertising et al. | 2010
- 50
-
NBC or Hulu.com? A Comparison of Online Streaming Video and Traditional Television in Terms of Uses, Gratifications Sought, and Advertising AvoidanceLogan, K. / American Academy of Advertising et al. | 2010
- 51
-
Large-Screen vs. Small-Screen Television Viewing: Attitudes toward Advertising and Differences in Attention to Broadcast Programming and CommercialsMcNiven, M. / Krugman, D. / Tinkham, S. / American Academy of Advertising et al. | 2010
- 52
-
Caught in the Middle: A History of the Media Industrys Self-Regulation of Comparative AdvertisingBeard, F. / Nye, C. / American Academy of Advertising et al. | 2010
- 54
-
Teaching Advertising Media Planning in a Changing Media LandscapeChhotu-Patel, S. / Kim, Y. / Sinclair, J. / American Academy of Advertising et al. | 2010
- 55
-
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content AnalysisPaek, H.-J. / Reid, L. / Jeong, H.J. / Choi, H. / Krugman, D. / American Academy of Advertising et al. | 2010
- 56
-
The Evolution of Sports Marketing: Brand Exposure in Newspaper Sports Photos Since 1956Pokrywczynski, J. / Carvalho, J. / Preston, C.T. / American Academy of Advertising et al. | 2010
- 57
-
Implicit Health Information in Cigarette Advertisements for Youth- and Adult-Oriented Brands between the Pre- and Post-Master Settlement Agreement ErasPaek, H.-J. / Yoon, H.J. / Lee, M. / Ahn, H. / Reid, L. / American Academy of Advertising et al. | 2010
- 58
-
Advertising Strategies of Financial Services Organizations during the Financial Crisis of 2006-2008Lee, T. / Kim, T. / Taylor, R. / American Academy of Advertising et al. | 2010
- 59
-
Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising Among Korean WomenKang, M. / Goodman, J.R. / American Academy of Advertising et al. | 2010
- 60
-
Types of Appeals: Effectiveness of Ad Appeals in Thailand and VietnamSar, S. / Lutchyn, Y. / American Academy of Advertising et al. | 2010
- 61
-
A Typology of Online Brand Communities: An Examination of South Korean Online Automobile Brand CommunitiesPark, J. / McMillan, S. / American Academy of Advertising et al. | 2010
- 62
-
Diffusion Of Account Planning In Indian Ad Agencies: An Organizational PerspectivePatwardhan, P. / Patwardhan, H. / Vasavada-Oza, F. / American Academy of Advertising et al. | 2010
- 63
-
Brand Contextualization in Virtual Worlds: The Role of Game Environment and Advertising CongruenceYoo, S.-C. / Eastin, M. / American Academy of Advertising et al. | 2010
- 64
-
In-Game Advertising: Placement, Frequency, and Competition Recall Effects and the Impact of CongruencySchulz, H. / Eastin, M. / American Academy of Advertising et al. | 2010
- 65
-
More Than An Advergame: Effects of Advergame Type and Presence of Spokes-characters on Advergame EffectivenessHuang, S. / Dinu, L. / American Academy of Advertising et al. | 2010
- 67
-
Persuading Playfully? The Effects of Persuasion Knowledge and Positive Affect on Children's Attitudes, Brand Beliefs and BehaviorsWaiguny, M. / Nelson, M. / Terlutter, R. / American Academy of Advertising et al. | 2010
- 71
-
5.3 Special Topics - When We Meet in 2020, What Will Advertising Vision Be?Eighmey, J. / Spong, D. / Meehan, M. / Kessel, J. / Rash, J. / Hennen, M.A. / American Academy of Advertising et al. | 2010
- 72
-
Spreading the Virus: Emotional Tone of Viral Advertising and Its Effect on Forwarding Intentions and AttitudesEckler, P. / Bolls, P. / American Academy of Advertising et al. | 2010
- 73
-
The Interplay of Self-Construal and Regulatory Focus on Consumer Evaluation of Online Product ReviewsKwon, O. / Sung, Y. / American Academy of Advertising et al. | 2010
- 74
-
Consumer Responses to Ambiguity-Related Cues in Consumer ReviewsKim, M. / Lee, M. / American Academy of Advertising et al. | 2010
- 75
-
The Effect of Product Knowledge and Social Interaction Internet Use Motivation on WOM Behaviors: Comparison Between Information eWOM and Entertainment eWOMCho, S. / American Academy of Advertising et al. | 2010
- 76
-
Why Do Consumers Tolerate Online Video Advertising?Lee, C. / Morris, J. / American Academy of Advertising et al. | 2010
- 77
-
Oh, User, Who Art Thou: An Examination of Behaviors and Characteristics of Consumers in the Context of User Generated ContentMorrison, M. / McMillan, S. / American Academy of Advertising et al. | 2010
- 78
-
Brand Community Success Factors: A Study of Two Facebook Brand Community FeaturesMcLaughlin, C. / Davenport, L. / American Academy of Advertising et al. | 2010
- 80
-
Effects of Consumer Comment Sidedness and Blog Responsiveness on Consumer Evaluation of Corporate BlogsSong, D. / Lee, M. / American Academy of Advertising et al. | 2010
- 81
-
6.3 Special Topics - New Methods in Creativity Research: Interpretative Phenomenological Analysis (IPA) and Enduring Visual ProductsGriffin, G. / Morrison, D. / Pedersen, D. / Tatum, R. / American Academy of Advertising et al. | 2010
- 86
-
The Reach of Advertising Scholars' ResearchHaley, E. / McMillan, S. / American Academy of Advertising et al. | 2010
- 87
-
A Study of Graduate Student Authorship in Advertising Journals: 1997-2008Wang, Y. / Schauster, E. / Rodgers, S. / Thorson, E. / American Academy of Advertising et al. | 2010
- 88
-
Globalization as Expressed through Global Brands: An Updated Analysis of Countries and the Best Global BrandsHaygood, D. / American Academy of Advertising et al. | 2010
- 89
-
Examining Content Analysis as A Methodology (1996-2007)Manika, D. / Yoo, J.Y. / Puno, S. / Lee, W.-N. / American Academy of Advertising et al. | 2010
- 90
-
Purchase of a Fast Food Cartoon Character Toy Premium Targeted to Young ChildrenLambert, C. / Mizerski, D. / American Academy of Advertising et al. | 2010
- 93
-
Teens' Privacy Self-Efficiency: Parental Mediation and Their Privacy Protection BehaviorsYoun, S. / American Academy of Advertising et al. | 2010
- 94
-
What's in a Number? Minority Status and Implications for Female CreativesWindels, K. / American Academy of Advertising et al. | 2010
- 95
-
A Qualitative Content Analysis of Gender Role Portrayals in Pregnancy Magazine AdvertisementsRhee, E.S. / Kang, M. / Goodman, J.R. / American Academy of Advertising et al. | 2010
- 96
-
Is the Model Changing? A Content Analysis of Body Images in Women's and Teen Magazine AdvertisingChristner, R. / Meeds, R. / American Academy of Advertising et al. | 2010
- 97
-
Real Beauty in the Eyes of the Chinese BeholderTsai, W.-H.S. / American Academy of Advertising et al. | 2010
- 98
-
Lexical Characteristics of Winning versus Losing Campaign Commercials: An Exploratory Analysis of Campaign '08Lowry, D. / Naser, M.A. / American Academy of Advertising et al. | 2010
- 99
-
What It Means to Go Green: Consumer Perceptions of Green Brands and Dimensions of ``Greenness''Parker, B. / Segev, S. / Pinto, J. / American Academy of Advertising et al. | 2010
- 112
-
Selling Social Change: Marketing, Consumption and Political EngagementAtkinson, L. / American Academy of Advertising et al. | 2010
- 113
-
Consumerism Plots in Sustainability AdvertisementsOyedele, A. / Dejong, P. / Springer, D. / American Academy of Advertising et al. | 2010
- 115
-
Consumer Socialization Online: Antecedents and Consequences of Children's Skepticism toward Online AdvertisingShin, W. / American Academy of Advertising et al. | 2010
- 116
-
Third-Party Privacy Certification as an Online Point-of-Purchase Advertising Strategy: Investigation of an Initial Trust ModelKim, K. / Kim, J. / American Academy of Advertising et al. | 2010
- 117
-
Perceptual and Behavioral Third-Person Effects in Stealth Marketing: The Moderating Role of Perceived AppropriatenessLee, M. / Nelson, M. / Kim, M. / American Academy of Advertising et al. | 2010
- 118
-
The Third-Person Perception and Privacy-Invasive Advertising Messages on Social Networking SitesYeh, Y.-H. / Zhang, J. / American Academy of Advertising et al. | 2010
- 119
-
Window Shopping Online: Cognitive and Emotional Processing of General and Specific Product WindowsAlhabash, S. / Eckler, P. / Wise, K. / American Academy of Advertising et al. | 2010
- 120
-
Signaling Cues in Online Shopping: Limited Product Availability and Product PopularityJeong, H.J. / Kwon, K.-N. / American Academy of Advertising et al. | 2010
- 121
-
Message Strategies in Keyword Search AdsYoo, C.Y. / Cho, C.-H. / American Academy of Advertising et al. | 2010
- 122
-
Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping ProcessKim, S. / Eastin, M. / American Academy of Advertising et al. | 2010
- 123
-
Distilled Spirits Advertising and Consumption in the United States: 1971-2007Wilcox, G. / Kim, K.O. / American Academy of Advertising et al. | 2010
- 125
-
Quick Service Restaurant Advertising and Consumption in the United States 1986-2007Kamal, S. / Wilcox, G. / Cunningham, I. / American Academy of Advertising et al. | 2010
- 126
-
An Investigation of Advertising Media Impact on Sales in the Pharmaceutical IndustryCavusgil, E. / American Academy of Advertising et al. | 2010
- 128
-
Factors Influencing Marketing Budgeting Sophistication and Its Relation to Budget Size and AllocationKim, H.S. / Cheong, Y. / Kim, K. / American Academy of Advertising et al. | 2010
- 129
-
Cohort Effects for the Success of CRM: Do Millennials Bring New Challenges?Rifon, N. / Trimble, C. / Marron, H. / American Academy of Advertising et al. | 2010
- 130
-
Can Taylor's Six-Segment Message Strategy Wheel be Applied to Public Service Advertising? An Analysis of Message Strategies Used in Ad Council CampaignsLancaster, A. / American Academy of Advertising et al. | 2010
- 131
-
Cultures, Interpersonal Influences, and Attitude Toward Luxury BrandsYim, M.Y.-C. / Williams, J. / Lee, S. / American Academy of Advertising et al. | 2010
- 132
-
Advertising and Generational Identity: A Theoretical ModelChen, H. / American Academy of Advertising et al. | 2010