`Shades of Green': Impact of Product's Greenness on Consumers' Willingness to Pay? (English)
- New search for: Suri, R.
- New search for: Kotahandaraman, P.P.K.
- New search for: Cheda, M.
- New search for: Wang, W.
- New search for: Academy of Marketing Science
- New search for: Suri, R.
- New search for: Kotahandaraman, P.P.K.
- New search for: Cheda, M.
- New search for: Wang, W.
- New search for: Conway Dato-on, M.
- New search for: Academy of Marketing Science
In:
Academy of Marketing Science
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486
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2011
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ISBN:
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ISSN:
- Conference paper / Print
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Title:`Shades of Green': Impact of Product's Greenness on Consumers' Willingness to Pay?
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Contributors:Suri, R. ( author ) / Kotahandaraman, P.P.K. ( author ) / Cheda, M. ( author ) / Wang, W. ( author ) / Conway Dato-on, M. / Academy of Marketing Science
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Conference:Annual conference; 40th, Academy of Marketing Science ; 2011 ; Coal Gables, FL
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Published in:SUSTAINABLE GLOBAL MARKETPLACE ; 34 ; 486
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Publisher:
- New search for: Academy of Marketing Science
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Publication date:2011-01-01
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Size:486 pages
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ISBN:
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ISSN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Analyzing Mental Representations in Marketing: The Contribution of Cognitive MappingChaney, D. / Academy of Marketing Science et al. | 2011
- 2
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Interpretation of Logistic Regression Models in Marketing JournalsTanguma, J. / Saldivar, R. / Academy of Marketing Science et al. | 2011
- 3
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``Tried and True'' or ``Cutting Edge'': Use of Data Analytical Techniques in MarketingGonzalez-Padron, T. / Runyan, R.C. / Hyun, J. / Line, N. / Kim, Y.-H. / Finnegan, C. / Academy of Marketing Science et al. | 2011
- 4
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Social Media Applications for Marketing EducatorsTuten, T. / Ashley, C. / Oliver, J. / Academy of Marketing Science et al. | 2011
- 5
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Stadium Atmosphere: Concept and MeasurementChakraborti, R. / Balaji, M.S. / Academy of Marketing Science et al. | 2011
- 6
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Resident Involvement: The Case of the World Cup 2010Berndt, A. / Klopper, H.B. / Niemann-Struweg, I. / Academy of Marketing Science et al. | 2011
- 7
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University Branding: The Contribution of Intercollegiate AthleticsMarquardt, A. / Stinson, J. / Chandley, J. / Academy of Marketing Science et al. | 2011
- 8
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Marketing Internships: Expectations and Perceptions of Students and Internship ProvidersSwanson, S. / Tomkovick, C. / Academy of Marketing Science et al. | 2011
- 9
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Trust in Preparation of University-Industry (U-I)-Collaboration: Outcomes from a Course with Focus on Developing Business CapabilitiesPerzon, H. / Academy of Marketing Science et al. | 2011
- 13
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Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological DataDavis, D. / Derby, J. / Rinaldo, S. / Shah, P. / Academy of Marketing Science et al. | 2011
- 14
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Match/Mismatch in the College Service Learning Experience: Influence on Attitudes, Satisfaction, and Volunteer IntentionsNichols, J. / Kalamas, M. / Schimmel, K. / Academy of Marketing Science et al. | 2011
- 15
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Untying the Bond With Own Possessions for Resale: The Influences of Resale Knowledge and Endowment EffectLee, T. / Liao, S. / Academy of Marketing Science et al. | 2011
- 19
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Gift or Gift Card? Symbolic Interactionism in Gift ExchangeAustin, C. / Huang, L. / Academy of Marketing Science et al. | 2011
- 20
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Social Safety or Saving Time? An Empirical Study in Giving Gift CardsHuang, L. / Austin, C. / Academy of Marketing Science et al. | 2011
- 21
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The Effect of Acculturation on Ethnic Minority Consumers' Self-Gift BehaviorPusaksrikit, T. / Kang, J. / Academy of Marketing Science et al. | 2011
- 22
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Internationalization of Remote Service Technologies: A Three Country Study on Perception, Adaption, and Relationship MarketingPaluch, S. / Holzmuller, H. / Academy of Marketing Science et al. | 2011
- 23
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Factors Influencing African Postgraduate International Students' Choice of South Africa as a Study DestinationMpinganjira, M. / Academy of Marketing Science et al. | 2011
- 24
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Host Country Institutional Factors as Determinants of Direct Selling Industry SuccessRagland, C. / Academy of Marketing Science et al. | 2011
- 25
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Materialism, Conspicuous Consumption and American Hip-Hop SubculturePodoshen, J.S. / Andrzejewski, S.A. / Hunt, J.M. / Academy of Marketing Science et al. | 2011
- 26
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Financing Social Marketing Programs Through Sponsorship: Implications For EvaluationMadill, J. / O Reilly, N. / Academy of Marketing Science et al. | 2011
- 31
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The Development and Management of Organizational Partner OrientationCaemmerer, B. / Stan, V. / Academy of Marketing Science et al. | 2011
- 32
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Can Consumers Forgo The Need To Touch Products? An Examination Of The Compensatory Role Of MoodsYazdanparast, A. / Spears, N. / Academy of Marketing Science et al. | 2011
- 33
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Is This What I Think It Is? The Frontal Lobe and Influences on TasteBrown, C. / Randolph, A. / Burkhalter, J. / Academy of Marketing Science et al. | 2011
- 36
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I Know It But I Want To Touch It: Does Brand Familiarity Compensate Need For Touch?Jha, S. / Krishnan, B.C. / Academy of Marketing Science et al. | 2011
- 37
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Antecedents and Consequences of Salesperson Identification with the Brand and CompanyGammoh, B. / Mallin, M. / Pullins, E. / Academy of Marketing Science et al. | 2011
- 38
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Marketing Innovation and Externalities: The Case of the Chilean Wine ClusterFelzensztein, C. / Echecopar, G. / Deans, K.R. / Academy of Marketing Science et al. | 2011
- 39
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Marketing Practices and Performance in a Post-Crisis ScenarioLado, N. / Duque, L. / Alvarez, D. / Academy of Marketing Science et al. | 2011
- 40
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Young Consumers Within a Marketplace Surrounded by Technologies: Understanding the Domain of Teenage Consumers VulnerabilityBatat, W. / Academy of Marketing Science et al. | 2011
- 41
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What Do Consumers Think of Neuromarketing? An Exploratory Investigation of Consumers' Perceptions of Neuromarketing Ethics and the Associated ImplicationsBaruca, A. / Flores, J. / Academy of Marketing Science et al. | 2011
- 42
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Consumer Use of the Internet and Knowledge Gap in HealthcareLee, Y.J. / Ha, S. / Academy of Marketing Science et al. | 2011
- 43
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Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical AttitudesMitchell, V. / Petrovici, D. / Schlegelmilch, B.B. / Szocs, I. / Academy of Marketing Science et al. | 2011
- 44
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Key Account Management Orientation and Its Impact on Company's Performance - An Empirical StudyTzempelikos, N. / Gounaris, S. / Academy of Marketing Science et al. | 2011
- 48
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Transactional, Project-based and Ongoing Service Delivery in the B2B ContextPrior, D. / Academy of Marketing Science et al. | 2011
- 52
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Dyadic Operationalization in Business MarketingHenneberg, S. / Ashnai, B. / Smirnova, M. / Naude, P. / Academy of Marketing Science et al. | 2011
- 56
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A Measure For Customer Reference MarketingJalkala, A. / Terho, H. / Academy of Marketing Science et al. | 2011
- 61
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The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development TeamsQiu, T. / Academy of Marketing Science et al. | 2011
- 62
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Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic ValueHomburg, C. / Bornemann, T. / Scholer, L. / Academy of Marketing Science et al. | 2011
- 63
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Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market SituationSharifonnasabi, Z. / Sheikhzadeh, M. / Academy of Marketing Science et al. | 2011
- 64
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Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship QualityHuang, C.-C. / Huang, S.-M. / Fang, S.-R. / Fang, S.-C. / Academy of Marketing Science et al. | 2011
- 69
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Trial-Attitude Formation for a Green ProductAshley, C. / Oliver, J. / Zemanek, J. / Academy of Marketing Science et al. | 2011
- 70
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In Brands That Are Proclaimed Sustainable, Consumers Do Not TrustUlusoy, E. / Barretta, P. / Academy of Marketing Science et al. | 2011
- 71
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The Application of Value Co-Creation in Advancing Solutions to Sustainable ConsumptionChipp, K. / Verran, G. / Academy of Marketing Science et al. | 2011
- 75
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Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR ActivitiesGleim, M. / Wolter, J. / Academy of Marketing Science et al. | 2011
- 76
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e-Projects: Global Virtual Student TeamsWeiler, V. / Bisgaard, U. / Schroevers, S. / Seubring-Vierveijzer, H. / Academy of Marketing Science et al. | 2011
- 77
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Mindful Consumption as Marketing Competitive Advantage: The Strength of Ideology towards the Purchase PriceScharf, E.R. / Cunha, H. / Academy of Marketing Science et al. | 2011
- 82
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Factors Affecting the Acceptance of New Green ProductsDrozdenko, R. / Coelho, D. / Jensen, M. / Academy of Marketing Science et al. | 2011
- 87
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Paying Premium for Sustainable Tourism: An Investigation of Some AntecedentsKazeminia, A. / Hultman, M. / Kordestani, A. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 88
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What Drives Consumers in Eco-fashion? A Means-end Approach to Building Meaningful Segments of Green Consumer TypesJagel, T. / Keeling, K. / Gruber, T. / Reppel, A. / Academy of Marketing Science et al. | 2011
- 89
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Understanding Determinant Factors of Firm Performance: A Time Path Analysis of the Auto IndustryYeo, C.S. / Academy of Marketing Science et al. | 2011
- 94
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The Good Ones Go into the Pot, the Bad Ones Go into Your Crop: How to Identify Inaccurate Response Behavior in Online Marketing ResearchToma, B. / Heinrich, D. / Bauer, H. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 95
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Surveys go 3D: Using Virtual Worlds to Innovate in Marketing ResearchKeeling, D. / Laing, A. / Newholm, T. / Academy of Marketing Science et al. | 2011
- 96
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Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict Between Sales and Marketing?Le Meunier-FitzHugh, K. / Le Meunier-FitzHugh, L. / Academy of Marketing Science et al. | 2011
- 97
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Sources of Intraorganizational Conflict: A Sales PerspectiveSpeakman, J. / Ryals, L. / Academy of Marketing Science et al. | 2011
- 102
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Salesperson's Personality and the Relationship Quality: Differences Between Customers and FriendsPeighambari, K. / Sattari, S. / Backstrom, L. / Farshid, M. / Academy of Marketing Science et al. | 2011
- 105
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Salesperson Nonverbal Cue Emulation and Customer Perceptions: Conceptual Foundations and Proposed Research ProgramLangan, R. / Marshall, G. / Academy of Marketing Science et al. | 2011
- 106
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Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell RevisitedArora, A.S. / Bradford, S.K. / Academy of Marketing Science et al. | 2011
- 111
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Advertising Strategies for CharitiesKim, N. / Academy of Marketing Science et al. | 2011
- 112
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Do Consumers seek for Prestige? Development of Need for Prestige ScaleBlum, F. / Hampel, S. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 113
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What Keeps Consumers from Buying Counterfeits? The Role of Risk as an Obstacle to Purchasing Pirated ProductsNiemand, T. / Mai, R. / Academy of Marketing Science et al. | 2011
- 114
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``The Good Life'': Individual Well-Being and its Relationship with MaterialismSingh, R. / Academy of Marketing Science et al. | 2011
- 119
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The Process of Consumer-Brand Engagement: A Grounded Theory ApproachGraffigna, G. / Gambetti, R.C. / Academy of Marketing Science et al. | 2011
- 123
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Antecedents and Consequences of the Gap Between Perceived and Actual Quality of BrandsAkdeniz, M.B. / Calantone, R. / Academy of Marketing Science et al. | 2011
- 124
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The Role of Gay Identity in Gay Consumers' Evaluations of Gendered BrandsOakenfull, G. / Academy of Marketing Science et al. | 2011
- 125
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Do Coordination Flexibility and Market Orientation Leverage Strategy to Predict Export Sales Performance?Boso, N. / Cadogan, J. / Story, V. / Academy of Marketing Science et al. | 2011
- 126
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Sequential vs. Simultaneous Rollouts: Contingent Effects of Product Innovativeness and Order of EntryHazrul, N. / Lukas, B. / Whitwell, G. / Academy of Marketing Science et al. | 2011
- 129
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Export Knowledge Absorption and SMEs' International PerformanceDescotes, R.M. / Walliser, B. / Academy of Marketing Science et al. | 2011
- 130
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Structural Factors Associated with the Export Performance of Manufacturing FirmsMarandu, E. / Academy of Marketing Science et al. | 2011
- 135
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Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the Context of Consumer AcculturationChai, J.C.Y. / Podoshen, J.S. / Academy of Marketing Science et al. | 2011
- 136
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Cross-generational Perceptions of Disciplining and the Implications for the Sustainability of Disciplining Practices of Service ProvidersKasabov, E. / Academy of Marketing Science et al. | 2011
- 139
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Overall Customer Satisfaction: A Case Study of the Bangladesh Banking SectorFatima, J.K. / Razzaque, M. / Academy of Marketing Science et al. | 2011
- 142
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Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery StrategiesSwanson, S. / Huang, Y. / Wang, B. / Academy of Marketing Science et al. | 2011
- 143
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The Influence of Mental Models of Customer Service on Employee EngagementMusgrove, C.F. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 144
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The Influence of Service Guarantees on Firm PerformanceShin, H. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 145
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When the Service Encounter Becomes a Source of Boredom: A Customer Demands-Resources Model of Service Employees' BoreoutStock, R.M. / Academy of Marketing Science et al. | 2011
- 146
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Integrative Business Education Focused on the Environment: A Description of the Sophomore Scholars Program, Its Effects on Academic Performance, and the Regulatory Focus of its ParticipantsMcKay-Nesbitt, J. / Yobaccio, E. / Wicks, A. / Academy of Marketing Science et al. | 2011
- 147
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Exploring the Effect of an Instruction to be Creative on Problem Solving in the Marketing ClassroomDi Mascio, R. / Sweller, J. / Kalyuga, S. / Academy of Marketing Science et al. | 2011
- 148
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Social Media and Students' Achievement: The Role of Culture and PersonalityRouis, S. / Limayem, M. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 153
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Stress And Brand Choices During The Purchasing Process In MexicoRamirez, F.C.S. / de los Dolores Santarriaga Pineda, M. / Academy of Marketing Science et al. | 2011
- 154
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When Local Brands Are Better? The Moderator Role Of Self-construal On Identification With Global Or Local Brands In BrazilCosta, D. / Dalmoro, M. / Nique, W. / Borges, A. / Academy of Marketing Science et al. | 2011
- 155
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Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice BiasesHarada, C.A.N. / Urdan, A.T. / Huertas, M.K.Z. / Academy of Marketing Science et al. | 2011
- 160
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Consumers in a Turbulent Economy: Normative, Egoistic and Economic Antecedents to Store (Dis)loyalty and Store-Brand PronenessHampson, D. / McGoldrick, P. / Academy of Marketing Science et al. | 2011
- 161
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Responsibly Yours: Marketing Sustainability in RetailMejri, C.A. / Bhatli, D. / Academy of Marketing Science et al. | 2011
- 162
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Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational Switching CostsBoukis, A. / Gounaris, S. / Academy of Marketing Science et al. | 2011
- 165
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You Know You've Got To, Express Yourself: A Comparative Study of Self-Expression Through Brand, Women in Six Asian NationsBal, A. / Pitt, L. / Steyn, P. / Wallstrom, A. / Styven, M. / Academy of Marketing Science et al. | 2011
- 166
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Co-Branding Strategies Applied to High-Tech Products and Luxury Brands: A Cross-Cultural PerspectiveLado, N. / Cesaroni, F. / Maydeu-Olivares, A. / Ho, H.C. / Academy of Marketing Science et al. | 2011
- 167
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Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer LoyaltyAbosag, I. / Farah, M. / Academy of Marketing Science et al. | 2011
- 168
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Priming Effect across Modalities and the Influence of Processing Fluency on Ad DesignsYan, T. / Zuniga, M.A. / Academy of Marketing Science et al. | 2011
- 169
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Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message AbstractnessHartley, P. / Sun, J. / Raggio, R. / Academy of Marketing Science et al. | 2011
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No Clipping, No Printing Required: Antecedents of Consumers' Intention to Use SMS CouponsNakhata, C. / Academy of Marketing Science et al. | 2011
- 171
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Signaling Quality Across Different Stages of the Organizational Life CycleHattula, S. / Hammerschmidt, M. / Wetzel, H. / Bauer, H. / Academy of Marketing Science et al. | 2011
- 172
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Building an Adaptive Sales Force Through Sales Control SynergiesMiao, C.F. / Academy of Marketing Science et al. | 2011
- 173
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Managers' Perceptions of the Effectiveness of Cash vs. Non-cash Awards for Sales and Customer Service EmployeesKopf, D. / Peltier, J. / Academy of Marketing Science et al. | 2011
- 175
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Antecedents of Salesperson's Performance: Sales Unit's Absorptive Capacity, LMX and Salesperson's Trust and Goal CommitmentPaparoidamis, N. / Chumpitaz, R. / Academy of Marketing Science et al. | 2011
- 176
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Disentangling Individual and Contextual Shopping MotivationsSchmitt, J. / Rasolofoarison, D. / Academy of Marketing Science et al. | 2011
- 181
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Understanding the Negative Aspects of Role ShoppingGillison, S. / Reynolds, K. / Academy of Marketing Science et al. | 2011
- 182
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Service Convenience Determinants of Consumer Continual Intention for Group BuyingPan, L. / Liao, S. / Academy of Marketing Science et al. | 2011
- 186
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A Re-Examination of the Nature of the Service Satisfaction and Customer Loyalty Relationship through the Lens of Attribution TheoryPollack, B.L. / Academy of Marketing Science et al. | 2011
- 187
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Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services IndustryFord, J. / Paparoidamis, N. / Chumpitaz, R. / Academy of Marketing Science et al. | 2011
- 189
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The Landscape as an Integrative Aspect of Tourism for the State of Colima and its Risk Factor Implications: Seeking Collaboration Between Parties Involved with Colima's VolcanoCarrillo, I.M. / Fabeiro, C.P. / Academy of Marketing Science et al. | 2011
- 195
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Use Of Archetypes In The Colombian Fashion IndustryCeballos, L.M. / Villegas, J. / Academy of Marketing Science et al. | 2011
- 196
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Co-creation Of Value In The Brazilian Private Higher Educational ServiceBrambilla, F.R. / Academy of Marketing Science et al. | 2011
- 197
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Electricity Demand Management In A Brazilian B-to-B Domain: Characteristics, Explanation, and SimulationStrehlau, S. / Huertas, M.K.Z. / Urdan, A.T. / de Moraes, E.A. / Academy of Marketing Science et al. | 2011
- 198
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Sales Research: Where Is The Cutting Edge?Ladik, D.M. / Ahearne, M. / Dixon, A.L. / Hughes, D.E. / Locander, W.B. / Marshall, G.W. / Academy of Marketing Science et al. | 2011
- 199
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Binding Experiences: The Role of Consumer's Brand Engagement in Self-Concept on the Relationship Between Brand Experiences and Emotional AttachmentClemenz, J. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 204
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DIY Consumers And Retailers: An Exploratory Study On Value Creation In The Do-It-Yourself IndustryWolf, M. / McQuitty, S. / Academy of Marketing Science et al. | 2011
- 205
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The Effects of Self-Construal and Task Difficulty on Consumer Attributions of Firm Effort: Implications for CocreationDas, P. / White, K. / Agarwal, J. / Academy of Marketing Science et al. | 2011
- 206
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Order Effects of Sampling Experiential Products: The Role of Product SimilarityBiswas, D. / Lehmann, D. / Labrecque, L. / Markos, E. / Academy of Marketing Science et al. | 2011
- 207
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Emerging Markets: Service Quality versus Value in RussiaRynarzewska, A. / Academy of Marketing Science et al. | 2011
- 208
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International Market Segmentation as PracticeCordero, J. / Academy of Marketing Science et al. | 2011
- 209
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Managerialism In The Classroom: Quitting Or Resisting?Ituassu, C.T. / Academy of Marketing Science et al. | 2011
- 210
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The Student As Practitioner: An Activity Theory Approach For Student Participation In Higher Education In ColombiaOliveros, M.E.G. / De Castro Abello, M. / Halliday, S.V. / Academy of Marketing Science et al. | 2011
- 211
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Using Simulator Markstrat In Marketing Planning Courses In BrazilIkeda, A.A. / Campomar, M.B. / Campomar, M.C. / Academy of Marketing Science et al. | 2011
- 212
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A New Business School Model: Relevance Of Management Education In ColombiaBorrero, S. / Crespo, F. / Cortes, C. / Ramirez, O.L. / Academy of Marketing Science et al. | 2011
- 217
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Reference Letters for Students: A Legal Trap for the Uninformed Marketing EducatorAlbinsson, P. / Compton, N. / Academy of Marketing Science et al. | 2011
- 218
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Determinants of Successful Ph.D. Student Placement in Faculty Positions: The Mediating Role of Publication RecordWang, X. / Kardes, F. / Academy of Marketing Science et al. | 2011
- 219
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It is relevant, isn't it? On the Influence of Prior Experience on a Joint Relevance Evaluation Between Marketing Scholars and PractitionersHattula, J. / Reinecke, S. / Academy of Marketing Science et al. | 2011
- 220
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Readability And Usefulness: Do The Top 100 MBA Mission Statements Say Anything?Bal, A. / Pitt, L. / Parent, M. / Academy of Marketing Science et al. | 2011
- 221
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Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical AnalysisGailey, E. / Dixit, A. / Whipple, T. / Javalgi, R. / Academy of Marketing Science et al. | 2011
- 222
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Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in PricingHomburg, C. / Totzek, D. / Kramer, M. / Academy of Marketing Science et al. | 2011
- 223
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Internet Product Prices in Emerging EconomiesIyer, G. / Yang, L. / Academy of Marketing Science et al. | 2011
- 224
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Learning Personal Selling Through Cognitive Apprenticeship: Creating More Authentic Instruction Through the UA Sales LabAlverson, R. / Davis, L. / Robinson, C. / Academy of Marketing Science et al. | 2011
- 225
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A Comparison of the Readability of Marketing Research Textbooks and Commercial Marketing Research White PapersWayland, J. / Academy of Marketing Science et al. | 2011
- 226
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``One size Fits All in the Global Marketing Classroom...Not Really'' Impact of Students' National Culture and Acculturation LevelsPons, F. / Lavoie, A. / Mourali, M. / Academy of Marketing Science et al. | 2011
- 227
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Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing EthicsSmith, B. / Burkhalter, J. / Academy of Marketing Science et al. | 2011
- 230
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Does Market Orientation Drive New Product Performance? The Mediating Role of Project-level Information Sharing CapabilitiesDursun-Kilic, T. / Ford, J. / Kilic, C. / Academy of Marketing Science et al. | 2011
- 231
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Market Orientation, Business Strategy and Firm Performance: The Marketing Effects of Managers' Personal ValuesGao, Y. / Academy of Marketing Science et al. | 2011
- 232
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Gaining Superior Business Performance from Market Orientation: The Mediating Role of the Core Business Process CapabilitiesJaakkola, M. / Frosen, J. / Tikkanen, H. / Vassinen, A. / Parvinen, P. / Aspara, J. / Academy of Marketing Science et al. | 2011
- 233
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The Use of Sustainable Country Images in Organisational BrandingHynes, N. / Caemmerer, B. / Masters, E. / Academy of Marketing Science et al. | 2011
- 234
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Factors Affecting Country Brand Equity: A Business PerspectiveTolba, A.H. / Academy of Marketing Science et al. | 2011
- 235
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Country Image and Brand Image: An International Investigation on Made in ItalyAiello, G. / Donvito, R. / Ewing, M. / Academy of Marketing Science et al. | 2011
- 236
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Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption: The Case of the Global Automotive IndustryTalay, M.B. / Townsend, J.D. / Academy of Marketing Science et al. | 2011
- 237
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Three-Dimensional Customer Commitment Model: Investigating Its Impact on Loyalty Relational OutcomesAlabdi, Y. / Kang, J. / Academy of Marketing Science et al. | 2011
- 238
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Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn PredictionCoussement, K. / Benoit, D.F. / Van den Poel, D. / Academy of Marketing Science et al. | 2011
- 239
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I Will If You Will: The Effect of Social Network Ties on the Adoption of Mobile ApplicationsTaylor, D. / Voelker, T. / Pentina, I. / Academy of Marketing Science et al. | 2011
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Technology Cluster Effect as Moderator in the Technology Acceptance Model: The Case of Text Messaging and WIG Mobile Banking AdoptionNel, J. / Boshoff, C. / Raleting, T. / Academy of Marketing Science et al. | 2011
- 241
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The Natives are Restless: The Effect of Age and Interativity on Consumer Response to Digital Information ProductsKirk, C. / Gopalakrishna, P. / Academy of Marketing Science et al. | 2011
- 242
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Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New TechnologyObal, M. / Academy of Marketing Science et al. | 2011
- 247
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Country Resources, Country Image and Tourism: A Panel Data AnalysisSun, Q. / Paswan, A. / Academy of Marketing Science et al. | 2011
- 248
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Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase DecisionsKhan, H. / Rodrigo, P. / Academy of Marketing Science et al. | 2011
- 251
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Do You Really Want to Eat More Healthy or Do You Just Want to Look Good? How Different Motives Influence the Healthy Food DecisionHoffmann, S. / Mai, R. / Academy of Marketing Science et al. | 2011
- 252
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The Effects of Natural Cigarette Descriptors on Adolescents' Brand-Related Beliefs, Attitudes, and IntentionsKelly, K.J. / Manning, K. / Academy of Marketing Science et al. | 2011
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Collective and Perceived Normative Influences on Intention to Smoke Across the European Union Member States: A Multilevel ExaminationHassan, L.M. / Shiu, E. / Academy of Marketing Science et al. | 2011
- 254
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Understanding The External Benefits Of Consumption Of Goods and Services That Might Contribute To HIV / AIDS ControlCadeaux, J. / Arli, D. / Academy of Marketing Science et al. | 2011
- 259
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Attitudinal Determinants of Recycling Behavior: At Home and on VacationOliver, J. / Benjamin, S. / Academy of Marketing Science et al. | 2011
- 260
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The Domain of Sustainable Marketing: A Framework and Research AgendaRyals, L. / Macdonald, E. / Academy of Marketing Science et al. | 2011
- 264
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Marketing Managers' Motivations toward Moderation of ConsumptionMorgan, Z. / McGoldrick, P. / Academy of Marketing Science et al. | 2011
- 265
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Farmers' Markets and Sustainability Issues: A Review, Assessment, and Research AgendaAnwar, S.T. / Academy of Marketing Science et al. | 2011
- 266
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Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial OrientationKilenthong, P. / Hills, G. / Hultman, C. / Academy of Marketing Science et al. | 2011
- 267
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Influence of Entrepreneurial Motivations on Strategic Business DecisionsPetrescu, M. / Academy of Marketing Science et al. | 2011
- 268
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Towards the Development of Classificational Schemata in Entrepreneurial MarketingBowers, M. / Bajaj, P. / Academy of Marketing Science et al. | 2011
- 269
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On Breeds, Tricks and Age: The Case of Small Business Growth and Market Choice StrategyMiller, J. / Sriramachandramurthy, R. / Angelis, J.N. / DeMartino, R. / Academy of Marketing Science et al. | 2011
- 270
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What Alliance Partners are Trustworthy? The Roles of Governance and Organizational CultureSchilke, O. / Cook, K. / Academy of Marketing Science et al. | 2011
- 271
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Configuration Theory Assessment of Business RelationshipsZaefarian, G. / Henneberg, S. / Naude, P. / Academy of Marketing Science et al. | 2011
- 272
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It All Comes Down to ICAREDalakas, V. / Academy of Marketing Science et al. | 2011
- 273
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Getting Over Yourself: Struggles, Triumphs, and Failures in Marketing EducationKachersky, L. / Academy of Marketing Science et al. | 2011
- 274
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Engaging Students in Their Learning: Analyzing the Role of Diverse Teaching InnovationsPaladino, A. / Academy of Marketing Science et al. | 2011
- 275
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How I Teach 1200 Students Out of a 150 Seat Classroom: Pro's and Con'sRobertson, B. / Academy of Marketing Science et al. | 2011
- 276
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The Effects of Advertising Evoked Vicarious Nostalgia on Brand HeritageMerchant, A. / Rose, G. / Gjuka, J. / Academy of Marketing Science et al. | 2011
- 277
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Can you Hear Me Now? Antecedents of Slogan RecallKohli, C. / Thomas, S. / Suri, R. / Academy of Marketing Science et al. | 2011
- 278
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Advertising Relevance: Categorization and a Case for Scale DevelopmentHolmes, G. / Spears, N. / Academy of Marketing Science et al. | 2011
- 281
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Your Best Buddy - The Case of Toyota South AfricaBerndt, A. / Academy of Marketing Science et al. | 2011
- 282
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Exploring Self-Brand Connection in the Social Media Context: The Case of TwitterPentina, I. / Academy of Marketing Science et al. | 2011
- 283
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Why a Few Social Networking Sites Succeed While Many FailKordestani, A. / Limayem, M. / Salehi-Sangari, E. / Blomgren, H. / Afsharipour, A. / Academy of Marketing Science et al. | 2011
- 286
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Convexity Neglect in Consumer Decision MakingChen, H. / Sorescu, A. / Sorescu, S. / Tsiros, M. / Academy of Marketing Science et al. | 2011
- 287
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Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical AnalysisHuber, F. / Meyer, F. / Stein, K. / Academy of Marketing Science et al. | 2011
- 292
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Ethnocentrism and Consumer Ethnocentrism: The Role of Perceived Threat and Social CapitalFriesen, D. / Yaprak, A. / Academy of Marketing Science et al. | 2011
- 293
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The Effect of Stereotype Incongruent Information on Consumers' Evaluations: Does Favorable Foreign Product Mean Favorable Country of Origin?Aboulnasr, K. / Academy of Marketing Science et al. | 2011
- 294
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Considering Theory in Cross-Functional Relationships: Looking Out to Look InPiercy, N. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 295
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On the Innovation Consequences of Market OrientationUslay, C. / Sheth, J. / Academy of Marketing Science et al. | 2011
- 296
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The Impact of Technology on Marketing - Introducing a New Marketing DNAHulbert, B. / Harrigan, P. / Academy of Marketing Science et al. | 2011
- 301
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Identity Construction in Online Communities: Implications for Customer Engagement BehavioursDas, P. / Academy of Marketing Science et al. | 2011
- 302
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Investigating Sources of Creativity in the Fashion Industry: Make, Buy or StealLin, S. / Academy of Marketing Science et al. | 2011
- 305
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Marketing of Business Sustainability: A Case Illustration Beyond Corporate BoundariesSvensson, G. / Wagner, B. / Academy of Marketing Science et al. | 2011
- 306
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Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing's Effect on Firm PerformanceKemper, J. / Reimann, M. / Schilke, O. / Engelen, A. / Wang, X. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 307
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The Strategic Agenda of Corporate Europe: Sustainability or Not?Blomgren, H. / Sattari, S. / Peighambari, K. / Levihn, F. / Academy of Marketing Science et al. | 2011
- 310
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Can Sustainability be Achieved by Effective Branding of a Place?Maheshwari, V. / Vandewalle, I. / Academy of Marketing Science et al. | 2011
- 311
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The Changing Role of Salespeople and Consequences for Required Capabilities: A Review and Empirical ExplorationMarcos-Cuevas, J. / Ryals, L. / Academy of Marketing Science et al. | 2011
- 315
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Outperforming Whom? A Multi-Level Study Of How Performance-Prove Goal Orientation Manifests In Sales Performance In A Context Of Shared Team IdentificationDietz, B. / van Knippenberg, D. / Hirst, G. / Academy of Marketing Science et al. | 2011
- 316
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Beyond Performance: The Reseller Salesperson as Brand EvangelistHughes, D. / Calantone, R. / Baldus, B. / Academy of Marketing Science et al. | 2011
- 317
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The Franchise Dilemma: Agent Motivations, Contracting and Opportunism in Hybrid GovernanceEvanschitzky, H. / Caemmerer, B. / Academy of Marketing Science et al. | 2011
- 318
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The Value Relevance of Chief Marketing Officers for the IPO of StartupsHomburg, C. / Hahn, A. / Bornemann, T. / Academy of Marketing Science et al. | 2011
- 319
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Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, USJones, R. / Souranta, M. / Academy of Marketing Science et al. | 2011
- 320
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Market-driven Innovation Capability and Financial Performance: Moderating Effect of Environmental TurbulenceJaakkola, M. / Academy of Marketing Science et al. | 2011
- 321
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Market Environments as a Source of Information: The Effects of Uncertainly on Intended and Realised Marketing StrategyChari, S. / Academy of Marketing Science et al. | 2011
- 326
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Exploring Outcomes of Different Layers from an Innovation-Oriented Culture in Uncertain Environments: Insights from a Multisource Data AnalysisStock, R.M. / Six, B. / Academy of Marketing Science et al. | 2011
- 327
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Creativity and Innovation for New Product VenturesChuang, F.-M. / Morgan, R. / Robson, M. / Academy of Marketing Science et al. | 2011
- 328
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The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions LinkZauner, A. / Floh, A. / Koller, M. / Academy of Marketing Science et al. | 2011
- 329
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The Role of Creative Awards in the Advertising Industry: A Signaling PerspectiveKapelianis, D. / Liebenberg, A. / Academy of Marketing Science et al. | 2011
- 330
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The Effect Of Word Of Mouth On Inbound Tourists' Decision For Traveling To Islamic Destinations (The Case Of Isfahan As A Tourist Destination In Iran)Jalilvand, M.R. / Samiei, N. / Academy of Marketing Science et al. | 2011
- 335
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Immigrants' Approaches to Shopping: The Role of Acculturation in Determining Hispanics' Consumer Decision Making Styles (CDMS)Segev, S. / Ruvio, A. / Shoham, A. / Academy of Marketing Science et al. | 2011
- 336
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Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect of Consumer ParticipationBarretta, P. / Zolfagharian, M. / Academy of Marketing Science et al. | 2011
- 337
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Luxe-Bargain Shopping: Perceived Value, Satisfaction, and Future IntentionsLim, C. / Kim, Y.-K. / Academy of Marketing Science et al. | 2011
- 338
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The Boycott of Offshoring Companies: How the Fit Between the Consumers' Home Country and the Company's Origin Influences the Boycott DecisionHoffmann, S. / Mai, R. / Academy of Marketing Science et al. | 2011
- 339
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Consumer Boycotts in International Marketing: A Multidisciplinary Assessment and ReviewAnwar, S.T. / Academy of Marketing Science et al. | 2011
- 340
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Consumer Animosity: A Comparative PerspectivePapadopoulos, N. / Hamzaoui-Essoussi, L. / Rojas-Mendez, J. / Academy of Marketing Science et al. | 2011
- 341
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Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling ApproachAkdeniz, M.B. / Talay, M.B. / Academy of Marketing Science et al. | 2011
- 342
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The Role of Cultural Context in the Implementation of Market Orientation: Insights from the Cumulative EvidenceKirca, A. / Academy of Marketing Science et al. | 2011
- 343
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What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five NationsSoyez, K. / Smirnova, M. / Francis, J. / Academy of Marketing Science et al. | 2011
- 344
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Customers are Seldom Customers: Customer Designations as Labels and their Implications for Marketing StrategyPitt, L. / Berthon, P. / Nel, D. / Academy of Marketing Science et al. | 2011
- 345
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Consumer Identities: Carnism Versus VeganismBraunsberger, K. / Flamm, R. / Academy of Marketing Science et al. | 2011
- 346
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Narcissism's Mediation on Propensity To Shop GreenHopkins, L. / Simmons, M. / Academy of Marketing Science et al. | 2011
- 347
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Suggestions are Welcome: Provider Responses to Unsolicited Advice FeedbackFombelle, P. / Bone, S. / Lemon, K. / Academy of Marketing Science et al. | 2011
- 348
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An Examination of the Real Effect of Country-of-Origin on Perceived Quality: A Product Category ApproachMaazia, H. / Academy of Marketing Science et al. | 2011
- 349
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The effects of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation SettingsSaldivar, R. / Baruca, A. / Academy of Marketing Science et al. | 2011
- 350
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The Influence Of Regular Sports Participation On Consumer Psychology: Implications For Marketing Sports Participation To American SocietyAndrews, S.J. / Armstrong-Soule, C. / Academy of Marketing Science et al. | 2011
- 351
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The Role of Modularity in Providing Corporation-to-Corporation Solutions: A Knowledge Based ViewBond, E. / Houston, M. / Academy of Marketing Science et al. | 2011
- 352
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The Relationship Between Supplier Development and Firm Performance: Utilizing the Market-Based Asset FrameworkAsare, A. / Brashear, T. / Yang, J. / Academy of Marketing Science et al. | 2011
- 353
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Linking Supply Chain Visibility to Firm Performance: An Empirical InvestigationPonomarov, S. / Holcomb, M. / Academy of Marketing Science et al. | 2011
- 354
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Corporate Sustainability: A Framework to Guide Academic Research and Corporate PracticeAmini, M. / Bienstock, C. / Choi, H.-G. / Academy of Marketing Science et al. | 2011
- 355
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Topic Sensitivity: Implications for Web-Based SurveysAlbaum, G. / Roster, C. / Smith, S.M. / Academy of Marketing Science et al. | 2011
- 359
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Modeling the Influence of Changes in Consumer Reservation Price Structure on Inter-Tier Retail CompetitionSivakumar, K. / Academy of Marketing Science et al. | 2011
- 360
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Do Signs Matter? Consumers' Cognitive, Affective, and Behavioral Responses Toward Exterior Retail Store SignageWatson, S. / Academy of Marketing Science et al. | 2011
- 361
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Influence of Organizational Learning on Trust in Strategic Supply ChainsTran, T. / Academy of Marketing Science et al. | 2011
- 362
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A Theory of Captive Relationships in Distribution ChannelsDavis, D. / Davis-Sramek, B. / Golicic, S. / McCarthy-Byrne, T. / Academy of Marketing Science et al. | 2011
- 363
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Performance Outcomes In Learning Orientated Supply Chains: Eplicating the Role of Process CapabilitiesIyer, K. / Academy of Marketing Science et al. | 2011
- 364
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Factors Affecting Choice of Information vs. Transactional Websites: An Examination in an Emerging MarketYang, L. / Guo, J. / Academy of Marketing Science et al. | 2011
- 365
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Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of FrustrationSun, Q. / Spears, N. / Academy of Marketing Science et al. | 2011
- 366
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The Impact of Emotions on the Effectiveness of Viral Marketing CampaignsBinggeser, E. / Hampel, S. / Hammon, L. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 367
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Authenticity in Online Communications: Examining Antecedents and ConsequencesZanjani, S. / Labrecque, L. / Milne, G. / Academy of Marketing Science et al. | 2011
- 368
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Building Brand Commitment in Virtual Brand CommunitiesMousavi, S. / Bruce, M. / Keeling, K. / Academy of Marketing Science et al. | 2011
- 369
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Antecedents of Virtual Community Participation: An Empirical InvestigationHaron, H. / Razzaque, M. / Academy of Marketing Science et al. | 2011
- 372
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Promoting Higher Education Institutions through FacebookMelanthiou, Y. / Fantis, S. / Academy of Marketing Science et al. | 2011
- 375
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Sorting the Wheat From the Chat: Influence in Social NetworksArcher-Brown, C. / Piercy, N. / Joinson, A. / Academy of Marketing Science et al. | 2011
- 380
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Remote Service Technologies - A Framework and Factors Influencing Adoption in B2B RelationshipsPaluch, S. / Holzmuller, H.H. / Academy of Marketing Science et al. | 2011
- 383
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The Secret of Service Innovativeness - A Comparative Investigation of Different Modes of Customer InvolvementStock, R.M. / Dreher, S. / Academy of Marketing Science et al. | 2011
- 384
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Technology-Dominant Service Interfaces: Challenges, CRM, and Key IT CapabilitiesBadrinarayanan, V. / Madhavaram, S. / Academy of Marketing Science et al. | 2011
- 385
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Course Management System: MoodleChung, C. / Babin, L.A. / Academy of Marketing Science et al. | 2011
- 386
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A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care ServicesHarcar, T. / Kara, A. / Kucukemiroglu, O. / Academy of Marketing Science et al. | 2011
- 387
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Emic and Etic Cross-Cultural Scale DevelopmentFord, J. / West, D. / Sargeant, A. / Academy of Marketing Science et al. | 2011
- 388
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Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumer-Based Brand EquityYe, L. / Pelton, L. / Blankson, C. / Academy of Marketing Science et al. | 2011
- 389
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Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity and the CorollaryHong, S. / Academy of Marketing Science et al. | 2011
- 390
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Seeking Distinction through Snobbery in the Context of Luxury MarketsKastanakis, M. / Balabanis, G. / Academy of Marketing Science et al. | 2011
- 391
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Narcissistic Pro-Environmental BehaviorNaderi, I. / Academy of Marketing Science et al. | 2011
- 392
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Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand PronenessZhang, Y. / Kang, J. / Academy of Marketing Science et al. | 2011
- 393
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An Exploratory Study of Consumer Attitudes toward Mobile Coupons in Relationship MarketingSun, J. / Academy of Marketing Science et al. | 2011
- 394
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Sitcoms May Make You Laugh and Change Your BehaviorKowalczyk, C. / Martinez, J. / Academy of Marketing Science et al. | 2011
- 395
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Green Labels, Perceived Benefits, and Purchase Decisions: An Examination of Sustainability from the Consumer's PerspectiveHartley, P. / Academy of Marketing Science et al. | 2011
- 396
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Experimental Insights into the Advertising Effectiveness of the Integration of Videos in E-MailsHampel, S. / Academy of Marketing Science et al. | 2011
- 397
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Managing New Media - Tools for Brand Management in Social MediaMills, A. / Botha, E. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 398
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Drawing Meaning from Online User Discussions about Brands: A Study of Comments in Response to Luxury Advertisements on YouTubeMills, A. / Reynecke, M. / Pitt, L. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 399
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Integrating the Website into Marketing Communications: An Empirical Examination of Magazine Ad Emphasis of Website Direct Response Opportunities Over TimeGrove, S. / Dorsch, M. / Carlson, L. / Academy of Marketing Science et al. | 2011
- 400
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Consumers' Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising EfficiencyBascoul, G. / Schmitt, J. / Rasolofoarison, D. / Academy of Marketing Science et al. | 2011
- 405
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Sustainability Marketing Strategies in Advertising Campaigns - Boon or Bane?Kuhn, M. / Zajontz, Y. / Kollmann, V. / Academy of Marketing Science et al. | 2011
- 409
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Exploring the Impact of Message Framing on Sustainable Consumption ChoicesChipp, K. / Naidoo, D. / Academy of Marketing Science et al. | 2011
- 414
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Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party Labels on Perceived RiskBrach, S. / Walsh, G. / Hille, P. / Academy of Marketing Science et al. | 2011
- 417
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Genuine Counterfiet Luxury Apparel in Egypt: Who Buys Them and WhyHelmy, S. / Shamma, H. / Academy of Marketing Science et al. | 2011
- 418
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Patients as Consumers: The Right Message at the Right Time Matters for Consumers With Chronic ConditionsHood, K. / Academy of Marketing Science et al. | 2011
- 419
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Credibility as a Key to Sustainable Advertising SuccessHuber, F. / Meyer, F. / Vollmann, S. / Academy of Marketing Science et al. | 2011
- 423
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The Forgetful Customer: Regeneration of Sales after Service FailureBlut, M. / Brock, C. / Evanschitzky, H. / Academy of Marketing Science et al. | 2011
- 424
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The Impact of Variability of Front-line Service Employees on the Customer Perceptions of Service QualityUlusoy, E. / Academy of Marketing Science et al. | 2011
- 425
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Capturing the Agile Service Encounter: A Qualitative Approach to the Manager/Employee DyadMiller, J. / Voorhees, C. / Calantone, R. / Spreng, R. / Academy of Marketing Science et al. | 2011
- 426
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Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service Failures: A Mood Regulation PerspectiveTugut, M. / Arnold, M. / Carlson, B. / Academy of Marketing Science et al. | 2011
- 427
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How the Traits of Brand Personality are Related to Consumer Perception of Specific Quality Dimensions for Durable Consumer GoodsClemenz, J. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 431
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Measuring the Cognitive and Emotional Relationships between Readers and Print Media BrandsValette-Florence, R. / Becheur, I. / Valette-Florence, P. / Academy of Marketing Science et al. | 2011
- 435
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The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference, and Purchase IntentionSambath, P. / Jenk, D.J.-F. / Academy of Marketing Science et al. | 2011
- 440
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Brand Personality of a City: Identity vs. ImageFoster, T. / Sattari, S. / Backstrom, L. / Academy of Marketing Science et al. | 2011
- 443
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Green Branding: Do Local and Global Brands Benefit from Organic Labeling?Schafer, D.B. / Heinrich, D. / Bauer, H. / Academy of Marketing Science et al. | 2011
- 444
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``Spreading the Good Word'': Toward an Understanding of Brand EvangelismDoss, S.K. / Academy of Marketing Science et al. | 2011
- 445
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From Hi Tech to Hi Touch: The Emotional Way to TechnologyPetruzzellis, L. / Academy of Marketing Science et al. | 2011
- 446
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Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?Morrish, S. / Academy of Marketing Science et al. | 2011
- 447
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Does It Really Hurt to Overestimate Your Innovativeness? An Analysis of Perception Differences between Companies and CustomersStock, R.M. / Zacharias, N.A. / Academy of Marketing Science et al. | 2011
- 448
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The Bridging Role of Brand Liking: from Brand Equity to Customer Relationship with a Brand that does not Exist in the MarketAbosag, I. / Bekh, O. / Academy of Marketing Science et al. | 2011
- 449
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Incorporating Customer Advocacy in the Customer Satisfaction ModelRoy, S. / Chakraborti, R. / Academy of Marketing Science et al. | 2011
- 450
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Assessing the Nomological Validity of the Net Promoter Index Question (NPI)Pollack, B.L. / Academy of Marketing Science et al. | 2011
- 451
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The Consumer's Online Group Buying Influential Factor Model: An Empirical Study in ChinaLiu, M. / Brock, J. / Shi, J. / Academy of Marketing Science et al. | 2011
- 454
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Developing an Attractive Mobile Service: A Comparison of Desired Consumption Values of Three Different ServicesEngstrom, A. / Styven, M. / Wallstrom, A. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 457
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Consumer Path Dependence in High-Tech Markets: An Analysis of the Self-Reinforcing Mechanisms Leading to Consumer Lock-InLanger, A. / Academy of Marketing Science et al. | 2011
- 458
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Globalization of Innovations: Disseminating High Technological AdvancementSamli, A.C. / Academy of Marketing Science et al. | 2011
- 464
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The Role Of Theory In Junior Faculty ResearchBrasel, S.A. / van Ittersum, K. / Percy, N. / Swain, S. / Academy of Marketing Science et al. | 2011
- 465
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Examining a Word-of-Mouth Model in Participant SportStinson, J. / Pritchard, M. / Academy of Marketing Science et al. | 2011
- 466
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The Use of Sports Related Emotions as a Sustainable Marketing StrategyRynarzewska, A. / Academy of Marketing Science et al. | 2011
- 467
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Package Advertising Claims on New Products: Impact on Firm ValueLado, N. / Martinez-Ros, E. / Martos-Partal, M. / Academy of Marketing Science et al. | 2011
- 468
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Hotel Advertising: Consumer Evaluations through Price CuesAlbinsson, P. / Burman, B. / Academy of Marketing Science et al. | 2011
- 469
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Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and AttitudesBalasubramanian, S. / Academy of Marketing Science et al. | 2011
- 470
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Mental Stimulation and Consumer Evaluations of Really New Products (RNPs): The Role of Product TypeFeiereisen, S. / Hoeffler, S. / Academy of Marketing Science et al. | 2011
- 471
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Analyzing the Impact of Promotions: A Case Study using Tesco ClubCard in the UKFelgate, M. / Fearne, A. / Academy of Marketing Science et al. | 2011
- 476
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Online Consumer Perceptions on Retailer Familiarity and Price DiscriminationChung, C. / Babin, B. / Academy of Marketing Science et al. | 2011
- 477
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Branding in E-mails Enhances Advertising EffectivenessHampel, S. / Hammon, L. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 478
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Identification With a Higher Education Institution Through Communication of the BrandScharf, E.R. / Correia, R.B. / Academy of Marketing Science et al. | 2011
- 482
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Requiem for a Brand: Consumer Response to Brand EliminationSattari, S. / Peighambari, K. / Salehi-Sangari, E. / Torkan, S. / Academy of Marketing Science et al. | 2011
- 485
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When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and QuantityChen, H. / Marmorstein, H. / Tsiros, M. / Rao, A. / Academy of Marketing Science et al. | 2011
- 486
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`Shades of Green': Impact of Product's Greenness on Consumers' Willingness to Pay?Suri, R. / Kotahandaraman, P.P.K. / Cheda, M. / Wang, W. / Academy of Marketing Science et al. | 2011
- 487
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Attenuating the Negative Effects of a Low-fit Sponsorship on the Role of Concurrent SponsorsGroza, M. / Cobb, J. / Academy of Marketing Science et al. | 2011
- 488
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How Sport Events Contribute to Internal Marketing: The Critical Role of Teambuilding - Evidence from Seven Corporate RunsKonig, T. / Academy of Marketing Science et al. | 2011
- 489
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Relational Resources as a Builder of B2B Service Brand EquityMarquardt, A. / Academy of Marketing Science et al. | 2011
- 490
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What is a Market Segmentation Capability?Poenaru, A. / Academy of Marketing Science et al. | 2011
- 491
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Using Psychographics to Segment B2B Technology Markets: An Exploratory StudyWeinstein, A. / Academy of Marketing Science et al. | 2011
- 494
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Mission Statements: Distinction Tool or Wasted EffortPlangger, K. / Bevelander, D. / Pitt, L. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 495
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Best Kept Secrets: How Optimal Distinctiveness Influences Identification BehaviorWolter, J. / Lawson, S. / Academy of Marketing Science et al. | 2011
- 496
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Product-Featuring Stock Advertisements: Effects on Consumer-Investors' Investment InterestAspara, J. / Chakravarti, A. / Academy of Marketing Science et al. | 2011
- 497
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Impact of Underwriting on Residential Foreclosures in Chicago CommunitiesYeager, C. / Academy of Marketing Science et al. | 2011
- 502
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Want to Successfully Introduce Innovative Products? You Need to Know Your Consumers First!Stock, R.M. / Schultz, C. / Academy of Marketing Science et al. | 2011
- 503
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Competent Blue And Sophisticated Purple: Examining The Relationship Between Color and Brand PersonalityLabrecque, L.I. / Academy of Marketing Science et al. | 2011