``Like'' My Page: Motivations and Privacy Issues to Use Companies' Facebook Pages (English)
- New search for: Choi, Y.
- New search for: American Academy of Advertising
- New search for: Choi, Y.
- New search for: Lancendorfer, K.M.
- New search for: American Academy of Advertising
In:
American Academy of Advertising
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66
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2013
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ISBN:
- Conference paper / Print
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Title:``Like'' My Page: Motivations and Privacy Issues to Use Companies' Facebook Pages
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Contributors:
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Conference:Conference, American Academy of Advertising ; 2013 ; Albuquerque, NM
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Published in:
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Publisher:
- New search for: American Academy of Advertising
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Place of publication:Austin, TX
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Publication date:2013-01-01
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Size:66 pages
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Remarks:Includes bibliographical references and index; Held on CD-ROM; Held in e-store (RMS)
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Learning the Ropes: Doctoral Students and Junior Faculty ConsortiumPatwardhan, P. / Haley, E. / American Academy of Advertising et al. | 2013
- 4
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International Advertising ``Speed Dating''Chu, S.-C. / Lee, J. / American Academy of Advertising et al. | 2013
- 6
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Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising AgenciesWindels, K. / Stuhlfaut, M. / American Academy of Advertising et al. | 2013
- 7
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The Effects of Marketing-Intelligence Gaps on Advertising Agency-Client Relationships: A Survey of U.S. Media PlannersHeo, J. / Sutherland, J.C. / American Academy of Advertising et al. | 2013
- 8
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Viewpoints on Crowdsourcing: An Exploratory Study of Client and Creative PerspectivesGriffin, W.G. / Lewis, R.L. / American Academy of Advertising et al. | 2013
- 9
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Exploring Effective Post-Crisis Response StrategiesPark, H. / American Academy of Advertising et al. | 2013
- 21
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Extending the Technology Acceptance Model: The Case of Augmented Reality-Based AdvertisingYim, M.Y.-C. / Chu, S.-C. / American Academy of Advertising et al. | 2013
- 22
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Consumer Psychology in a 3D Virtual Store: The Impact of Automatic Priming on Shoppers' Perceptions and BehaviorsYoo, S.-C. / Pena, J.F. / Drumwright, M.E. / American Academy of Advertising et al. | 2013
- 23
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The Influence of Perceived Interactivity of Social Media Advertisign and Voluntary Self-Disclosure on Attitudes and Intentions to Pass-AlongChu, S.-C. / Kim, Y. / American Academy of Advertising et al. | 2013
- 24
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A Different Take on Virality: The Relationship among Motivations, Uses, and Viral Behavioral Intentions on Facebook and TwitterAlhabash, S. / McAlister, A.R. / Rifon, N.J. / Quilliam, E.T. / Sternadori, M. / Richards, J.I. / American Academy of Advertising et al. | 2013
- 25
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Finding Creative New Ways to Curate Content, Research & Teaching Resources on a Budget: Surviving the iScholaristai EraSasser, S. / Balazs, A. / Cannon, H.M. / Kasten, E. / Li, H. / Lockwood, C. / Modig, E. / Pittsley, K. / Radding, J. / American Academy of Advertising et al. | 2013
- 31
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Consumers' Optimistic Bias and Responses to Risk Disclosures in Direct-to-Consumer Prescription Drug Advertising (DTCA): The Moderating Role of Subjective Health LiteracyAhn, H.-Y. / Park, J.S. / Haley, E. / American Academy of Advertising et al. | 2013
- 32
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Mediated Moderator Effect of Attitude toward Advertisements on Health-Related BehaviorsKim, J. / Jung, W.S. / American Academy of Advertising et al. | 2013
- 33
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Direct-to-Consumer Prescription Drug Advertising and Seniors' Intentions for Dementia Screening: The Mediating Role of Health CognitionsPark, J.S. / Ju, I. / American Academy of Advertising et al. | 2013
- 34
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Understanding Consumer Responses to Prescription and Non-Prescription Drug Advertising: Factors Influencing Attitudes and Behavioral OutcomesLee, M. / King, K.W. / Reid, L.N. / American Academy of Advertising et al. | 2013
- 35
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Towards Better Gender Equality? Portrayals of Women in Chinese Magazine AdvertisingHuang, Y. / American Academy of Advertising et al. | 2013
- 46
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A Cross-Cultural Study of Consumer Ethnocentrism in China, South Korea, and the United StatesTsai, W.S. / Yoo, J.J. / Lee, W.-N. / American Academy of Advertising et al. | 2013
- 47
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A Cross-Cultural Study of Authenticity and Cultural Context: Glimpses on Luxury Brand WebsitesLin, E.-Y. / American Academy of Advertising et al. | 2013
- 48
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Exploring the Impact of Self-Interests on Market Mavenism and eMavenism: A Chinese StoryZhang, J. / Lee, W.-N. / American Academy of Advertising et al. | 2013
- 49
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New Concepts in Media Planning and ActivationSchultz, D.E. / Block, M.P. / Scott, S. / Viswanathan, V. / American Academy of Advertising et al. | 2013
- 52
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Brand Appearances in Chinese Commercial MoviesChen, H. / Lin, E.-Y. / Wang, Y. / Yang, F. / American Academy of Advertising et al. | 2013
- 53
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As Seen on My Favorite TV Show: Exploring Consumers' Attitudes and Behavior Intentions toward Product Placement in TV ShowsKwon, E. / Jung, J.-H. / American Academy of Advertising et al. | 2013
- 54
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The Information and Puffery Profile of Product Placements in FilmKim, S.-K. / Rifon, N.J. / Jiang, M. / Richards, J.I. / American Academy of Advertising et al. | 2013
- 55
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The Impact of Loneliness on Consumer-Brand RelationshipsLong, C.R. / Yoon, S. / Friedman, M. / American Academy of Advertising et al. | 2013
- 56
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The Moderating Role of Perceived Fit between Corporate Associations and Crisis Type in the Effectiveness of Crisis Communication StrategiesKim, S. / Choi, S.M. / Atkinson, L. / American Academy of Advertising et al. | 2013
- 57
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Replication in Advertising Research: A Longitudinal Analysis of Advertising Journals, 1980 to 2011Park, J.H. / Venger, O. / Park, D.Y. / Schmitz, C. / Reid, L.N. / American Academy of Advertising et al. | 2013
- 58
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A Win-Win Strategy? Representing Controversial Minorities in Inclusive AdvertisingTsai, W.S. / Han, X. / American Academy of Advertising et al. | 2013
- 59
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Exposure to Advertising as an Information-Seeking FunctionWeir, T. / American Academy of Advertising et al. | 2013
- 60
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When Academic Worlds Collide: Putting Your Research to Work in the Classroom & IndustryJewett, A. / Lancaster, A.R. / Cherof, R. / Griffin, W.G. / Morris, J.D. / Wolburg, J. / American Academy of Advertising et al. | 2013
- 65
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Measurement of Social Media Effects: Social Media Performance ModelWilcox, G.B. / Kim, K.K. / American Academy of Advertising et al. | 2013
- 66
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``Like'' My Page: Motivations and Privacy Issues to Use Companies' Facebook PagesChoi, Y. / American Academy of Advertising et al. | 2013
- 67
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Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention toward Comedic Violence AdsKim, Y. / Yoon, H.J. / American Academy of Advertising et al. | 2013
- 68
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Advertising Avoidance on Social Networking Sites: A Longitudinal StudyKelly, L.M. / Kerr, G. / Drennan, J. / American Academy of Advertising et al. | 2013
- 69
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Is Frequent Visit Really Good for Relationship Building? Association between Repeated Exposure to the Websites and Relationship Building among Online Retail BrandsYoon, D. / Choi, S.M. / American Academy of Advertising et al. | 2013
- 70
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Ads Made For Me?: Consumer Attitudes Toward Relevant Online Behavioral AdvertisingShoenberger, H. / Sableman, M. / Thorson, E. / American Academy of Advertising et al. | 2013
- 71
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Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online ConsumersBright, L.F. / American Academy of Advertising et al. | 2013
- 72
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Antecedents of Mobile App Usage among Smart Phone UsersKim, S.C. / Yoon, D. / American Academy of Advertising et al. | 2013
- 84
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What Influences Millennials to Like Brands on Social MediaMuk, A. / American Academy of Advertising et al. | 2013
- 85
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Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Coping SkillsEvans, N. / American Academy of Advertising et al. | 2013
- 86
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The State of the PortfolioSweeney, J. / Morrison, D. / McKinlay, D.R. / McMahan, D. / Duke, L. / American Academy of Advertising et al. | 2013
- 89
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Vive La (Petite) Difference! Numerical Precision and Perceptions of a Company's Competence in Green AdvertisingKronrod, A. / Xie, G.-X. / American Academy of Advertising et al. | 2013
- 91
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Closing the ``Green Gap'': How Consumers' Environmental Commitment and Advertising Believability Strengthen the Relationship between Message Acceptance and Purchase IntentionKim, Y. / Yoon, S. / Shin, H.H. / American Academy of Advertising et al. | 2013
- 92
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Loss for Me or Loss for the Environment? The Effect of Message Framing and Point of Reference on Responses to Green AdvertisingSegev, S. / Fernandes, J. / Wang, W. / American Academy of Advertising et al. | 2013
- 93
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The Effects of Assertive Language and Effort Investment in Environmental Advertising PersuasionBaek, T.H. / Yoon, S. / Kim, S. / American Academy of Advertising et al. | 2013
- 94
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The Process of Social Media Migration among Young Professionals. A Grounded TheoryHermosa, M.A. / Hachtmann, F. / American Academy of Advertising et al. | 2013
- 105
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The Effects of Social Media Messages on Brand TransparencyYoo, C.Y. / Jeong, H.J. / American Academy of Advertising et al. | 2013
- 106
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Follow the Leader: Predictors of Young Adults' Intentions to Follow Brands on FacebookLogan, K. / American Academy of Advertising et al. | 2013
- 107
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Picture Yourself ... And Like This Brand: The Effect of Self-Endorsing in Advertisements within LinkedInAhn, S.J. / Phua, J. / American Academy of Advertising et al. | 2013
- 108
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Small Agencies. Big Potential: Agency Executives Discuss the Challenges and Opportunities of Today's MarketQuesenberry, K. / Kerwin, A.M. / Moore, C. / McKee, S. / Kilmer, R. / American Academy of Advertising et al. | 2013
- 110
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Irritation and Ad Avoidance Behaviors: Influencing Factors in the Context of OTC Analgesic AdvertisingHuh, J. / DeLorme, D.E. / Reid, L.N. / American Academy of Advertising et al. | 2013
- 112
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Health Games for Anti-Smoking Advertising Targeting Young College Students: The Impact of Dual Coding, Message Type, and InteractivityYoo, S.-C. / Eastin, M. / American Academy of Advertising et al. | 2013
- 113
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The Role of Regulatory Focus, Social Distance, and Involvement in Anti High-Risk Drinking Ad Framing: A Construal Level PerspectivePark, S.-Y. / Morton, C. / American Academy of Advertising et al. | 2013
- 114
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Playing the Game of Prescription Drugs: Educational Effects and Regulatory Implications of DTC Prescription Drug AdvergamesHuh, J. / Suzuki, Y. / Gross, M. / American Academy of Advertising et al. | 2013
- 116
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Targeting Gender: A Content Analysis of Alcohol Advertising in MagazinesJung, A.-R. / Hovland, R. / American Academy of Advertising et al. | 2013
- 118
-
Exploring the Use of Graphics for Promotion in Cable TelevisionWheat, G. / American Academy of Advertising et al. | 2013
- 119
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Reactions to Digital Retouching of Models in AdsLa Ferle, C. / Edwards, S. / American Academy of Advertising et al. | 2013
- 120
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Endorser's Involvement in Scandals and Their Influence on Consumers' Self Expression and Brand AttitudesBreberina, J.M. / Shukla, P. / Schwaiger, M. / American Academy of Advertising et al. | 2013
- 122
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Mobile Technology in the Classroom: Teaching through Academia-Industry PartnershipsLi, H. / Troutman, M. / Timpson, S. / Hanley, M. / Parker, B. / Childers, C. / American Academy of Advertising et al. | 2013
- 126
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Dreaming in Pictures: Pinterest and the Visual ImaginationPhillips, B. / Miller, J. / McQuarrie, E. / American Academy of Advertising et al. | 2013
- 127
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The Effect of Arousal Level and Image Presentation on Ad Element RecallKim, O. / Kim, H. / American Academy of Advertising et al. | 2013
- 138
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Health Literacy and Direct-to-Consumer Advertisements: Messages Communicated by Visual Elements in Targeted Advertising MessagesWillis, E. / American Academy of Advertising et al. | 2013
- 148
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Nothing's Gonna Change My Love for You: The Effect of Brand Identity FusionLin, J.-S. / Sung, Y. / American Academy of Advertising et al. | 2013
- 149
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Multiple Levels of Influence in Pharmaceutical Branding: An Examination of Industry Trust, Corporate Credibility, and Brand CredibilityKim, H. / Ball, J. / American Academy of Advertising et al. | 2013
- 161
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Facebook as a Tool for Marketing Communications and Brand Building: A Content Analysis of Top Global Brands' Facebook PagesTan, W. / Kim, H. / American Academy of Advertising et al. | 2013
- 162
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Personality Dimensions of Brands on Social Networking Sites: Evidence of Brand Humanization in Social MediaKwon, E.S. / Kim, J. / American Academy of Advertising et al. | 2013
- 163
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Finding Synergy: How Creative and Media Can (and Should) Work TogetherBright, L.F. / Griffin, W.G. / Greenhood, A. / Huckabay, C. / American Academy of Advertising et al. | 2013
- 164
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Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions of Indian Rural ConsumersMuralidharan, S. / Xue, F. / American Academy of Advertising et al. | 2013
- 165
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Too Much Spotlight: The Role of Celebrities in Luxury Brand AdvertisingPark, S.-Y. / Yim, M.Y.-C. / American Academy of Advertising et al. | 2013
- 166
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Going Negative by Going Green: Determinants of Response to Environmental Political Advertising AppealsKim, H. / Tinkham, S.F. / Lariscy, R.W. / American Academy of Advertising et al. | 2013
- 167
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Advertising to Businesses: Does Creativity Matter?Baack, D.W. / Wilson, R.T. / American Academy of Advertising et al. | 2013
- 169
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The Loop Model: Modeling Consumer Interactivity in Campaigns Coupling Simultaneous MediaDavis, R. / American Academy of Advertising et al. | 2013
- 170
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Which Marketing Communications Influence Sales? It Depends on the Company's Existing ReputationSpotts, H.E. / Weinberger, M.G. / Weinberger, M.F. / American Academy of Advertising et al. | 2013
- 172
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Toward a Convergent Framework for Coordinating Media and Creative StrategyCannon, H.M. / American Academy of Advertising et al. | 2013
- 177
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Social Network Sites and Social Media: A New Research Paradigm for Strategic Communication?Hester, J.B. / Vargo, C.J. / American Academy of Advertising et al. | 2013
- 179
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Psychological Factors Influencing Concerns over SNS Privacy: A Focus on NarcissismKwolek, E. / Ahn, H. / American Academy of Advertising et al. | 2013
- 180
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Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer ReviewKang, M. / Sung, Y. / Choi, S.M. / American Academy of Advertising et al. | 2013
- 181
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Creating Fit for Low-Natural-Fit Sponsorship on Corporate Web SitesWang, Y. / American Academy of Advertising et al. | 2013
- 182
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Disaster Mitigation and Ad Likeability: Japanese Public's Attitudes Toward Post-March 11 PSAsCheng, H. / Saito, H. / Yanagiya, K. / American Academy of Advertising et al. | 2013
- 183
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The Effects of Message-Culture Congruency in Advertising Message Framing: The Case of PSA Promoting Preventive Health Exams Targeting Asian WomenKim, S. / Huh, J. / American Academy of Advertising et al. | 2013
- 185
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Consumers' Responses Towards Provocative Advertising for Social CauseNam, K. / Iyer, N. / Frith, K. / American Academy of Advertising et al. | 2013
- 186
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Mood and Responses to Prevention/Promotion-Framed Charity Ads: A Global/Local Processing AccountAnghelcev, G. / Sar, S. / American Academy of Advertising et al. | 2013
- 187
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Assessing University Brand Personality of University Academic and Athletic LogosWatkins, B. / Gonzenbach, W.J. / American Academy of Advertising et al. | 2013
- 199
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Institutional Advertising in Higher Education: A Comparison of Creative Strategy, Message Content, and Executional Devices in Television Commercials from National and Regional UniversitiesParker, B.T. / American Academy of Advertising et al. | 2013
- 200
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Scoring on Your Brand: A Content Analysis of University Appeal Types During College Football Bowl Game AdvertisementsWatkins, B. / Devlin, M. / American Academy of Advertising et al. | 2013
- 210
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Sports Sponsorship Recall Among Real Fans: Using Fan Avidity and Involvement to Explain EffectsBohnsack, D. / Pokrywczynski, J. / Brinker, D. / American Academy of Advertising et al. | 2013