Notes on ``Used Data'' (English)
- New search for: Ping, R.
- New search for: American Marketing Association
- New search for: Ping, R.
- New search for: Slotegraaf, R.
- New search for: Griffith, D.
- New search for: American Marketing Association
In:
American Marketing Association
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412-421
;
2014
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ISBN:
- Conference paper / Print
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Title:Notes on ``Used Data''
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Contributors:
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Conference:Conference, American Marketing Association ; 2013 ; Boston, MA
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Published in:American Marketing Association ; 412-421AMA EDUCATORS PROCEEDINGS ; 24 ; 412-421
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Publisher:
- New search for: American Marketing Association
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Place of publication:Chicago, IL
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Publication date:2014-01-01
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Size:10 pages
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Remarks:Includes bibliographical references and index
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Consumer Complainers: Biology, Society, or Other?Purinton, E.F. / American Marketing Association et al. | 2014
- 10
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Emotion Regulation Consumption in the Face of DisasterKemp, E. / Kennett-Hensel, P.A. / Williams, K.H. / American Marketing Association et al. | 2014
- 12
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The Role of Curiosity in Consumer BehaviorHill, K.M. / Fombelle, P.W. / American Marketing Association et al. | 2014
- 20
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Re-Thinking, Re-Conceptualizing, and Re-Examining the Role of Apathy in the Relationship Between Motivations and Behavioral IntentionHansen, J.M. / Levin, M.A. / American Marketing Association et al. | 2014
- 22
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Seeing Versus Touching: Impact of Color on Texture PerceptionsRomero, M. / Biswas, D. / American Marketing Association et al. | 2014
- 23
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Aesthetic Authenticity and Consummate ExperienceMason, J. / Radford, S.K. / American Marketing Association et al. | 2014
- 25
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Fact or Fiction? The Effect of Picture on Imagery GenerationLiang, B. / American Marketing Association et al. | 2014
- 27
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Visceral Factors as Mediators of the Effect of Ambient Olfactory Sensation on Purchase IntentionsMoore, D.J. / Williams, J.D. / American Marketing Association et al. | 2014
- 29
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A Behavioral and Lifestyle Model for Describing Calorie IntakePopovich, D. / American Marketing Association et al. | 2014
- 31
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You Know You're Working Class When Your TV Is Bigger Than Your Bookcase: Enduring Household Identity ConflictBruce, H.L. / Wilson, H. / Macdonald, E. / American Marketing Association et al. | 2014
- 32
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Is Seeing Believing: Increasing Owners' Willingness to Sell by Counterfactal Reference Prices in the Second-Hand MarketZhang, J. / Chen, R. / Xu, X. / American Marketing Association et al. | 2014
- 34
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Household Grocery Budgets: An Empirical Examination of Allocation Differences Across Different Household TypesTariq, A. / D Souza, G. / Allaway, A. / American Marketing Association et al. | 2014
- 36
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Upward Intergenerational Influences on Innovation Diffusion: The Impact of Lay Theories of Innovativeness on Innovation for ParentsLiang, J. / Jiang, H. / Cotte, J. / American Marketing Association et al. | 2014
- 38
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App Consumption: An Exploratory Analysis of the Uses and Gratifications of Mobile AppsGerlich, R.N. / Drumheller, K. / Babb, J. / De Armond, D. / American Marketing Association et al. | 2014
- 40
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Touch vs. Tech: Demonstrating How Technology Functions as a Barrier and Benefit to Interpersonal ExchangesGiebelhausen, M. / Robinson, S. / Sirianni, N.J. / Brady, M.K. / American Marketing Association et al. | 2014
- 41
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Video Game Player Capability, Game Difficulty, and HabituationWu, Y.-C. / Minor, M.S. / American Marketing Association et al. | 2014
- 42
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Don't Tell Me What You Think I Want to Hear, Tell Me the Truth: Attenuating the Social Desirability BiasWright, S.A. / American Marketing Association et al. | 2014
- 44
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The Negative Effect of Relationship Strength on Cognition and JudgmentHu, Y. / American Marketing Association et al. | 2014
- 50
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Product Community Participation and the Consumption of Gold Based Investment Products: A Consumer Perspective on the Finance-Marketing InterfaceNikolov, A. / Thompson, S. / American Marketing Association et al. | 2014
- 52
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Classifying Word-of-Mouth Discourses: Theory and EvidenceChan, H. / Chung, Y.H. / American Marketing Association et al. | 2014
- 54
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Does More Materialism Mean Less Philanthropy? It Depends on Social TrustXu, H. / Leung, A. / American Marketing Association et al. | 2014
- 56
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Consumers' Perceived Counterfeit Detection: A New Construct and Its Implications for Counterfeit Consumption and Unethical BehaviorWu, J. / Bhappu, A.D. / Helm, S.V. / Song, S.K. / American Marketing Association et al. | 2014
- 58
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Do Product-Harm Crises Wound Customers? The Impact of Recalls on Customer Satisfaction and Customer NervousnessBusse, S. / Brettel, M. / American Marketing Association et al. | 2014
- 60
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When Consumers Believe Illegal Music File Sharing Is EthicalHansen, J.M. / American Marketing Association et al. | 2014
- 62
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What Is the Role of Commercial Operations Effectiveness on Improving Pharmaceutical Company Business Performance?Chressanthis, G. / Eisenstein, E. / Barbro, P. / American Marketing Association et al. | 2014
- 64
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Trait Competitiveness and Competitive Psychological Climate as Antecedents of Salesperson Organizational Commitment and Sales PerformanceFu, F.Q. / Hughes, K.A.R.D.E. / Schrock, W.A. / American Marketing Association et al. | 2014
- 66
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Relationship Selling Behaviors' Impact on Sales Performance: The Moderating Role of Salesperson's Information OverloadGaur, S.S. / Yap, S.F. / Han, D. / American Marketing Association et al. | 2014
- 68
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What Are Salespeople Doing and Why? Diving into Sales Counterproductive Work BehaviorsHochstein, B.W. / Lilly, B. / American Marketing Association et al. | 2014
- 70
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Satisfaction, Commitment and Turnover Intent: The Role of Virtue Ethics CongruenceShanahan, K.J. / Hopkins, C.D. / Keough, S. / Engelland, B.T. / American Marketing Association et al. | 2014
- 72
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Do Organizational Safeguards Such as Training, Education, and Compensation Method Influence Ethical Salesperson Behavior?Oakley, J.J. / Cicala, J.E. / Bush, A.J. / American Marketing Association et al. | 2014
- 82
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The Effect of Customer-Initiated Justice on Customer-Oriented BehaviorsJung, J.H. / Brown, T.J. / Zablah, A.R. / American Marketing Association et al. | 2014
- 84
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Looking Competent: How Customer Perception of Salesperson Expertise Is Influenced by Visual Cues and Verbal StatementsArndt, A.D. / Evans, K. / Zahedi, Z. / Khan, E. / American Marketing Association et al. | 2014
- 86
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Unintended Effects of Marketing Messages on Boundary Spanner Organizational CynicismSeriki, O.K. / Evans, K.R. / Jeon, H.J. / Dant, R.P. / Helm, A. / American Marketing Association et al. | 2014
- 88
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Reducing Ambivalence Toward Salespeople: An Investigation of Double-Sided Persuasion TacticsHybnerova, K. / Bush, V. / Yang, L. / American Marketing Association et al. | 2014
- 90
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The Effects of Featured Advertising and Package Labeling on Cause-Related Marketing Product SuccessChoi, S. / Lee, S. / Coolsen, M.K. / Davis, D.F. / American Marketing Association et al. | 2014
- 92
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The Brand-Building Potential of Sustainability ActivitiesWamsler, S. / Brettel, M. / American Marketing Association et al. | 2014
- 94
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Strategic Green Alliances and Firm Value CreationSadovnikova, A. / Pujari, A. / American Marketing Association et al. | 2014
- 96
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Altruistic Motives and Socially Responsible Purchasing BehaviorPowers, T.L. / Hopkins, R.A. / American Marketing Association et al. | 2014
- 104
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Society or the Environment? How Tangibility Affects Consumer Perceptions of Firm Sustainability PracticesBahnson, S. / Jiang, L. / Ye, J. / Murthy, N. / American Marketing Association et al. | 2014
- 106
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Of Pride and Pro-Social Participation: How Co-Creation of Green Outcomes Influences Service Satisfaction via Self-SignalingGiebelhausen, M. / Chun, H.H. / Cronin, J.J. / American Marketing Association et al. | 2014
- 108
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Consumer Responses to the Risk of Radioactive Product ContaminationFrank, B. / Schvaneveldt, S.J. / American Marketing Association et al. | 2014
- 110
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Pay Today or Sweat Next Year: Exploring Consumers' Willingness to Internalize Environmental CostsGrimmer, M. / Miles, M.P. / Polonsky, M.J. / Vocino, A. / American Marketing Association et al. | 2014
- 111
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Self-Congruity and the MOA Framework: An Integrated Approach to Understanding Social Cause Community Volunteer ParticipationEmens, S. / White, D.W. / Edwards, Y.D. / Klein, T.A. / Mann, S.R. / Flaschner, A.B. / American Marketing Association et al. | 2014
- 113
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Co-Creating Fun: Improving Consumer Well-Being Through Teamwork and EnjoymentTignor, S.M. / Fombelle, P.W. / Sirianni, N.J. / American Marketing Association et al. | 2014
- 115
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Together We Can Do It: Using Group Influence to Motivate Prosocial Consumer BehaviorChampniss, G.P. / Wilson, H.N. / Macdonald, E.K. / Dimitriu, R.M. / American Marketing Association et al. | 2014
- 117
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Uses and Gratifications of Brand Fan Pages in Social Networks-An Empirical Study on Facebook Brand Fan Pages of Food and Beverage BrandsKleine-Kalmer, B. / Burmann, C. / American Marketing Association et al. | 2014
- 118
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A Differentiated View of the Sales Impact of Facebook Advertising Compared to Other ChannelsGavilanes, J.M. / Brettel, M. / American Marketing Association et al. | 2014
- 120
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Effect of Information Providers' Positions in a Social Network on Deal EvaluationKim, A. / Thompson, S.A. / American Marketing Association et al. | 2014
- 122
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Social Media's Impact on Sales PromotionSchultz, D.E. / Block, M.P. / American Marketing Association et al. | 2014
- 133
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Ethical Ideology Effects on Alcohol Advertising Appraisals: The Moderating Role of Strength of Ethnic IdentificationZuniga, M.A. / Torres, I.M. / American Marketing Association et al. | 2014
- 135
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Fear, Love, and Social Influence in Social Marketing: Evolution or Elaboration?Chiou, J.-S. / Hsiao, C.-C. / Chang, C.-H. / American Marketing Association et al. | 2014
- 137
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Selling Health Care Services: A State-of-the-Art Review on Hospital Marketing Communications and BrandingFischer, S. / Gurtner, S. / American Marketing Association et al. | 2014
- 139
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Message Framing in Green Advertising: The Moderating Role of Construal LevelChang, H. / Zhang, L. / Kwak, H. / American Marketing Association et al. | 2014
- 141
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Comparing the Impact of Brand, Retailer and Peer-to-Peer Touchpoints on Consideration in Consumer GoodsMacdonald, E.K. / Baxendale, S. / Wilson, H.N. / American Marketing Association et al. | 2014
- 142
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Optimal Design of Online Sweepstakes and Contests: A Conjoint AnalysisSchulten, M. / Rauch, M. / American Marketing Association et al. | 2014
- 144
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Effectiveness of Trade-Ins and Price Discounts: Substitutability and Loss AversionXu, X. / Chen, R. / Zhang, J. / American Marketing Association et al. | 2014
- 146
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Mobile Targeting StrategiesLuo, X. / Andrews, M. / Fang, Z. / Phang, C.W. / American Marketing Association et al. | 2014
- 148
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The Differential Impacts of Advertising Media on Consumers and InvestorsRaithel, S. / Schwaiger, M. / American Marketing Association et al. | 2014
- 150
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Diagnosticity of Social Earned Media vs. Traditional Media: Influence of the Communication Source in Forming Corporate BeliefsVinuales, G. / Sheinin, D.A. / American Marketing Association et al. | 2014
- 151
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Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League BrandsHanisch, S. / Schade, M. / Kanitz, C. / Burmann, C. / American Marketing Association et al. | 2014
- 153
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The Effect of Social Media Unique Relevance Features on Social Media Brand Perception and BehaviorWiedmann, K.-P. / Fritz, S. / Langner, S. / Schmidt, S. / American Marketing Association et al. | 2014
- 155
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Perceived Materiality: A Defensive Mindset View on the Third-Person Effect of Deceptive AdvertisingXie, G.-X. / American Marketing Association et al. | 2014
- 157
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Image Print Advertisements of Violent Video Games: The Effects on Arousal, Pleasure, Game Play and Violent Action IntentionsHansen, J.M. / McGinty, M.J. / American Marketing Association et al. | 2014
- 159
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Individual Differences in the Processing of Negative Advertising Information: Tolerance of NegativityVijayalakshmi, A. / Laczniak, R. / Muehling, D. / American Marketing Association et al. | 2014
- 160
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Information Attributes in Virtual Communities: How Member-Generated Information Drives Customer Co-Creation of Value via New Product DevelopmentDevaraj, S. / Porter, C.E. / Sun, D. / American Marketing Association et al. | 2014
- 162
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Conceptualization and Measurement of Value Co-Creation: A Formative ApproachRanjan, K.R. / Read, S. / American Marketing Association et al. | 2014
- 163
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Enabling the Co-Creation of E-Services Through Enhancing the E-Service Quality: The Case of the Egyptian Telecommunication SectorElsharnouby, T.H. / Mahrous, A.A. / American Marketing Association et al. | 2014
- 165
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Strong or Weak? The Use of Social Networks in Collaborative Co-CreationBoveda-Lambie, A.M. / Dholakia, R.R. / American Marketing Association et al. | 2014
- 167
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Maximizing vs. Satisficing: Understading Managers' Tradeoffs Between Exploration and ExploitationFerecatu, A. / De Bruyn, A. / American Marketing Association et al. | 2014
- 168
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Strategic Implications of Export Manager CreativityKatsikea, E. / Theodosiou, M. / Karamanis, A. / American Marketing Association et al. | 2014
- 170
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Producing Tacit Knowledge Through Relationship Learning: A Resource Advantage ApproachWang, X. / American Marketing Association et al. | 2014
- 172
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How Do Executives Measure Marketing Results? Proposals on Dimensions and Corresponding Items for a Scale Measuring the Perception of Marketing Metrics Adoptionde Campos Junior, H. / Vargas, F.G. / Lourenco, C.E. / American Marketing Association et al. | 2014
- 181
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Position Matters When We Stand Together: Consumers' Perceptions of Composite Brand Extension ExpressionsTsai, M.-C. / Monroe, K.B. / Lou, Y.-C. / Bei, L.-T. / American Marketing Association et al. | 2014
- 183
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Impacts of Consumers' Thinking Styles on Vertical Brand ExtensionsLiu, X. / Wei, A. / Hu, M.Y. / American Marketing Association et al. | 2014
- 184
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Brand Co-Creation: The Effects of Reward Type and Its Likelihood on Self-Brand ConnectionBogoviyeva, E. / American Marketing Association et al. | 2014
- 185
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What Drives Export Performance: A Conceptual Model and Empirical TestZhang, J.Q. / Klink, R.R. / Axinn, C.N. / Athaide, G.A. / American Marketing Association et al. | 2014
- 186
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SMEs Relational Governance of Export RelationshipsObadia, C. / Vida, I. / American Marketing Association et al. | 2014
- 188
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The Effects of Marketing Capabilities on Performance Outcomes of International New Ventures: The Mediating Role of Market Information ResourcesMartin, S.L. / Javalgi, R.G. / American Marketing Association et al. | 2014
- 189
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The Impact of Relationship Marketing Investments on Customer Gratitude in a Retailing ContextHuang, M.-H. / American Marketing Association et al. | 2014
- 190
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About the Relevance of Irrelevance: Does Medium Magnitude in Loyalty Programs Matter?Kocher, S. / Blut, M. / American Marketing Association et al. | 2014
- 192
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Predicting Customer Churn: Old Techniques Are Still AliveJahromi, A.T. / Stakhovych, S. / Ewing, M. / American Marketing Association et al. | 2014
- 194
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The Mediating Roles of Commitment, Switching Costs and Corporate Image on Satisfaction, Trust and Customer LoyaltyKaur, H. / Soch, H. / American Marketing Association et al. | 2014
- 196
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How Do Executives Impact New Product Performance? An Investigation of Non-Linear EffectsZacharias, N.A. / Stock, R.M. / Im, S. / American Marketing Association et al. | 2014
- 198
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Online User Generated Content and Product DevelopmentHo-Dac, N.N. / American Marketing Association et al. | 2014
- 200
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The Relationship Between Nutrition Claims Across Products and Firm Value: Simplicity or Sophistication?Cao, Z. / American Marketing Association et al. | 2014
- 202
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The Imagination of Mangers During New Product Development: Identifying and Preventing BiasDeRosia, E.D. / American Marketing Association et al. | 2014
- 203
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Text Mining Online Product Reviews for Marketing Structure AnalysisWang, X. / Chiang, R.H.L. / Mai, F. / American Marketing Association et al. | 2014
- 204
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Myths and Rites of Postmodern Consumption: The Shopping Cidade Jardim CaseCardoso, F. / Pinot, F. / Badot, O. / American Marketing Association et al. | 2014
- 206
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Black Versus White: Understanding the Luxury Market in South AfricaSteinfield, L. / American Marketing Association et al. | 2014
- 215
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Despite Unethical Retail Store Practices, Consumers at the Bottom of the Pyramid Continue to Be LoyalGupta, S. / Srivastav, P. / American Marketing Association et al. | 2014
- 216
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Managing Customer Experience: A Conceptual Model and PropositionsStein, A. / Ramaseshan, B. / American Marketing Association et al. | 2014
- 217
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A Social Cognitive Model of Consumer Well-Being: A Longitudinal Exploration of the Role of the Service OrganizationTang, C. / Guo, L. / Gopinath, M. / American Marketing Association et al. | 2014
- 218
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Service DNA: A Systematic Classification of ServicesRivera, M.M.P. / American Marketing Association et al. | 2014
- 227
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Reducing Product Returns in Online Retailing: Do Threat and Normative Appeals Really Work?Garnefeld, I. / Munkhoff, E. / Raum, K. / American Marketing Association et al. | 2014
- 229
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An Investigation of Post Product Recall Sales Dynamics Using Functional Data AnalysisByun, K.-A. / Dass, M. / American Marketing Association et al. | 2014
- 230
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Perceptions of Wrongdoing in the Deviant Consumption of Digital MediaAinsworth, J. / American Marketing Association et al. | 2014
- 238
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An Empirical Study on Post-Participation DissonanceMaity, D. / Arnold, T.J. / American Marketing Association et al. | 2014
- 240
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Whether International Retailers Benefit from Being Global in Emerging Countries: Evidence from ChinaSwoboda, B. / Haelsig, F. / American Marketing Association et al. | 2014
- 242
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Creating the Right Customer Experience Online: The Role of CultureShobeiri, S. / Mazaheri, E. / Laroche, M. / American Marketing Association et al. | 2014
- 244
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An Empirical Model of Consumer Medical Tourism ConsiderationsZolfagharian, M. / Brede, E.M. / American Marketing Association et al. | 2014
- 246
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Foreign Market Exit of International Retailers: An Integrative PerspectiveEkeledo, I. / Kumar, A. / American Marketing Association et al. | 2014
- 248
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Dynamic Capabilities, External Collaboration, and Firm Performance: A Conceptual ModelWang, G. / Dou, W. / Zhou, N. / American Marketing Association et al. | 2014
- 250
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Risk Perception of Technology-Based Service Usage in Inter-Organizational SettingsWunderlich, N. / Paluch, S. / American Marketing Association et al. | 2014
- 252
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Multilateral R&D Alliances and Innovation Output: The Importance of Governance Mechanism and Technological ScopeXu, S. / Fenik, A. / American Marketing Association et al. | 2014
- 254
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R&D-Marketing Relational Forms, Knowledge Integration, and New Product PerformanceBao, Y. / Li, J. / American Marketing Association et al. | 2014
- 256
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Improving NPD Performance and Project Speed Through Team Composition: The Mediating Role of Cross-Functional IntegrationOberschmidt, K. / Brettel, M. / American Marketing Association et al. | 2014
- 258
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Creativity in New Product Development: When Collectivistic Values Outperform Individualistic ValuesMun, J. / Lindsey, C.D. / American Marketing Association et al. | 2014
- 260
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Massive Open Online Courses: An Overview and Research AgendaMurphy, J. / Hofacker, C. / Brogan, P. / Kim, P. / American Marketing Association et al. | 2014
- 262
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How High-Intensity Teaching Enhances Learning Outcomes in Online Marketing EducationArndt, A. / Wang, Z. / American Marketing Association et al. | 2014
- 264
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``Can You Hear Me Now?'' Encouraging Student Engagement Through the Use of Technology in the ClassroomBevis, M. / American Marketing Association et al. | 2014
- 270
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Teaching a Blended Synchronous Interactive Online Course: What You Shoudl Know?Francescucci, A. / American Marketing Association et al. | 2014
- 272
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The Antecedents of Strategic Pricing and Its Effect on Company Performance in Industrial Service IndustriesIndounas, K. / American Marketing Association et al. | 2014
- 274
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The Shape of Money: How the Purchase Phase Affects the Shoppers' Overall Store Price ImageMrozek, A. / Falk, T. / Kunz, W.H. / American Marketing Association et al. | 2014
- 275
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World of Goo: A Large Scale Pay-What-You-Wish ExperimentMills, P. / American Marketing Association et al. | 2014
- 277
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Monetary Dimension and Psychological DistanceChung, M. / American Marketing Association et al. | 2014
- 279
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Innovation and Collaboration in Emerging Markets: The Case of India's Pharmaceutical IndustryHaley, G.T. / American Marketing Association et al. | 2014
- 281
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Entrepreneurial Orientation, Innovation and Firm Performance: Moderating Role of Marketing CapabilitiesArunachalam, S. / Ramaswami, S.N. / Herrmann, P. / Walker, D. / American Marketing Association et al. | 2014
- 283
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Launching Reverse-Innovated Product from Emerging Markets to Developed Markets: A Theoretical Framework for MNC's DecisionsZhu, F. / Zou, S. / American Marketing Association et al. | 2014
- 285
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Developing and Deploying R&D Capability for Product Innovation in Emerging Economies: Antecedents and Strategic ContingenciesJiang, W. / Yuan, X. / Guo, Z. / Ke, X. / American Marketing Association et al. | 2014
- 287
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Developing Marketing Capability to Improve New Product Development PerformanceMu, J. / American Marketing Association et al. | 2014
- 289
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Is Finding Needs and Filling Them a Good Idea? A Longitudinal Examination of Strategic OrientationsJaeger, N.A. / Brettel, M. / American Marketing Association et al. | 2014
- 291
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Strategic Drivers of Mobile Application PerformanceMatthes, J. / Saini, A. / American Marketing Association et al. | 2014
- 293
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Outcomes and Mediators of Subjective Customer Orientation Value CongruenceMullins, R. / Ahearne, M. / American Marketing Association et al. | 2014
- 294
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Antecedents and Outcomes of Front-Line Employee External Customer Mind-SetIyer, R. / Johlke, M. / American Marketing Association et al. | 2014
- 295
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The Relationship Between E-Shopper Perceptions of Value and Citizenship Behaviors: An Empirical InvestigationZhao, J. / Tao, W. / Anaza, N.A. / American Marketing Association et al. | 2014
- 297
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The Long-Term Impact of Service Empathy and Responsiveness on Customer Satisfaction and ProfitabilityYe, J. / Dong, B. / American Marketing Association et al. | 2014
- 299
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Organizational Pride-How It Is Created and How It Shapes Frontline Employee PerformanceKraemer, T. / Gouthier, M.H.J. / Falk, T. / American Marketing Association et al. | 2014
- 301
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When Do Online Consumers Need an Offline Store: The Moderating Effects of Product CharacteristicsCai, Y. / Shen, K.N. / Guo, Z. / American Marketing Association et al. | 2014
- 309
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Application of an Extended TAM to the Assessment of Mobile Payments Adoption in the U.SBailey, A.A. / Pentina, I. / Mishra, A.S. / Mimoun, M.S.B. / American Marketing Association et al. | 2014
- 311
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Survival of the Fittest: How Overlap and Format Impact Incumbents' VulnerabilityObeng, E. / Luchs, R. / Inman, J.J. / Hulland, J. / American Marketing Association et al. | 2014
- 312
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Multi-Touchpoint Segmentation in Relational Contexts: A Real-Time Experience Tracking ApproachWilson, H.N. / Konus, U. / Macdonald, E.K. / American Marketing Association et al. | 2014
- 313
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Contextual Drivers of Privacy Perceptions and Behaviors on Chinese Weibo: Implications for Digital MarketingAmos, C. / Pentina, I. / Zhang, L. / American Marketing Association et al. | 2014
- 315
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Do Institutional and Cultural Factors Create More Growth Obstacles for Female Entrepreneurs? Evidence from Emerging MarketsAllison, L. / Wei, Z. / American Marketing Association et al. | 2014
- 317
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What Determines Unethical Behavior in Buyer-Supplier Relationships in Emerging Markets?Yang, W. / Huang, Y. / Liu, Y. / Luo, Y. / American Marketing Association et al. | 2014
- 318
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The Effect of Product-Harm Crisis Situations on Firms' Spokesperson Strategies: Evidences from the Emerging Economies of China MarketWang, X. / Wang, Z. / American Marketing Association et al. | 2014
- 320
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Transactions with Product Diversity on a Two-Sided PlatformWu, R. / Lin, M. / American Marketing Association et al. | 2014
- 322
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Understanding Distributor Opportunism in a Horizontal NetworkZeng, F. / Chen, Y. / Dong, M.C. / American Marketing Association et al. | 2014
- 324
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The Creation of Reciprocal Debt in the Exchange ProcessLund, D.J. / Scheer, L.K. / American Marketing Association et al. | 2014
- 326
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Managing Sport Sponsorship Programs: An Interorganizational Assessment FrameworkLund, R. / American Marketing Association et al. | 2014
- 327
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Influences on Brand Extension Evaluations: Product and Consumer InnovativenessYu, C. / Wei, Y. / American Marketing Association et al. | 2014
- 329
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Outcomes of Internal Brand Management: Conceptual Model and Empirical ValidationPiehler, R. / King, C. / Burmann, C. / American Marketing Association et al. | 2014
- 331
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Who Do You Share That Perimeter Billboard With? Brand Image Transfer in a Sponsorship AllianceGross, P. / Wiedmann, K.-P. / American Marketing Association et al. | 2014
- 334
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Consumer-Based Brand Equity Measurements for Higher Education: Developing and Testing the RelationshipsGirard, T. / Pinar, M. / Trapp, P. / Boyt, T.E. / American Marketing Association et al. | 2014
- 336
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The Power of Co-Creation - Examining Customers' Willingness to Co-Create as the Missing Link to Explain the Adoption of Technology-Based ServicesHeidenreich, S. / Handrich, M. / American Marketing Association et al. | 2014
- 338
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The Literature on Co-Creation: Bibliometric Analysis and ReviewDalli, D. / Galvagno, M. / American Marketing Association et al. | 2014
- 340
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The Impact of Co-Created Service Recovery on Customers' Justice PerceptionsPark, J. / Ha, S. / American Marketing Association et al. | 2014
- 342
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Customer Services in Social Media Channels: An Empirical AnalysisRossmann, A. / American Marketing Association et al. | 2014
- 344
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Does Brand Equity Mean Brand Equity? An Empirical Study of Consumer Based Brand Equity and Financial Based Brand EquityNguyen, T. / Dadzie, C. / Davari, A. / American Marketing Association et al. | 2014
- 346
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The Impact of Emotions Over Time During Non-Product-Related Negative PublicityGu, H. / Sinha, A. / American Marketing Association et al. | 2014
- 348
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The Impact of Brand Rating Dispersion on Firm ValueLuo, X. / Raithel, S. / Wiles, M.A. / American Marketing Association et al. | 2014
- 349
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Direct Marketing, Channel Conflict, and Entry DeterrenceMatsui, K. / American Marketing Association et al. | 2014
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Optimal Timing for Posting a Direct Price Under Channel ConflictMatsui, K. / American Marketing Association et al. | 2014
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Two Useful Criteria in Estimating the Number of Market Segments in a Data Set: The Gap Statistic and HINoVKara, A. / Carmone, F.J. / American Marketing Association et al. | 2014
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Cake Looks Larger Than Salad in Trash: The Effect of Food Types on Perception of Food WasteSeo, J.Y. / Yoon, S. / American Marketing Association et al. | 2014
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The Impact of Soliciting Feedback Through Process Improvement Engagement on Customers' Behavioral IntentionsWalthoff-Borm, X. / Lariviere, B. / American Marketing Association et al. | 2014
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Attitude, Intention, and Behavior Towards Electronic Piracy: Insights from LiteratureGaur, S.S. / Herjanto, H. / Saransomrurtai, C. / Bhargava, S. / American Marketing Association et al. | 2014
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Positive Earnings Surprises: Financial Analysts, Perceived Quality, and the Moderating Effect of VisibilityLieflaender, C. / Brettel, M. / American Marketing Association et al. | 2014
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Toward an Evaluation of Marketing Investments: Linking Reputation to Firm ValueHaas, A. / Eckert, A. / American Marketing Association et al. | 2014
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Satisfaction-Based Strategies for Improved Business Performance: A Meta-Analysis of the Empirical EvidenceOtto, A.S. / Szymanski, D.M. / Varadarajan, P.R. / American Marketing Association et al. | 2014
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Social Media Performance Measurement: A Process-Oriented Analysis of Direct and Moderating EffectsKlautzsch, E. / Molinari, M. / Fischer, P.M. / Reinecke, S. / American Marketing Association et al. | 2014
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The Effect of Channel Partner Knowledge Management on New Product OutcomesIm, S. / Kim, S.K. / Bond, E.U. / American Marketing Association et al. | 2014
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Managing Seller-Buyer NPD RelationshipsAthaide, G.A. / Klink, R.R. / American Marketing Association et al. | 2014
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New Product Launches and Manufacturers' Returns: The Impact of New Product Decisions on Value ClaimedDean, T. / Griffith, D.A. / Calantone, R.J. / American Marketing Association et al. | 2014
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Proactiveness and Innovativeness in Service Firms: Too Much of a Good Thing?Joshi, M.P. / Das, S.R. / Mouri, N. / American Marketing Association et al. | 2014
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Study Equity: The Application of Customer Equity to the Education IndustryMatthews, L.M. / American Marketing Association et al. | 2014
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Should Potential Marketing Doctoral Students Limit Their Search to US Schools? Benchmarking the Global CompetitionElbeck, M. / Schee, B.A.V. / American Marketing Association et al. | 2014
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Who Cares About Universities Going Green?Hemsley-Brown, J. / Lowrie, A. / American Marketing Association et al. | 2014
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Co-Branding in Higher Education: Conceptual Framework and Research PropositionsDalman, M.D. / American Marketing Association et al. | 2014
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Antecedents of Tendency to Anthropomorphise Products: A Cross-Cultural AnalysisKaur, M. / Huang, L. / Madden, T.J. / Roth, M.S. / American Marketing Association et al. | 2014
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The Role of Hispanicness on Purchase Intentions in Response to English, Spanish, and Spanglish AdvertisementsEvans, R.D. / American Marketing Association et al. | 2014
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International Transfer and Perception of Retail Formats: A Comparison of Germany and RomaniaSwoboda, B. / Berg, B. / Dabija, D.-C. / American Marketing Association et al. | 2014
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The Effect of the Size of Inertia Segment and Budget Allocation on Market Share Growth and Customer EquityTsao, H.-Y. / American Marketing Association et al. | 2014
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Effectuating Customer Retention Through Customer Prioritization Under Time-Dependent Milieu of RelationshipsMathur, M. / American Marketing Association et al. | 2014
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The Role of Brand Representative in Creating Value for Business RelationshipsGupta, S. / American Marketing Association et al. | 2014
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Modeling Consumer-Company Relationships: A Multi-Theoretical Justice FrameworkAgarwal, J. / Malhotra, N.K. / White, K. / American Marketing Association et al. | 2014
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Concepts in a Flash: Combining Humanities and Marketing PedagogyWachter, M. / Kirkwood-Mazik, H. / American Marketing Association et al. | 2014
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Using Cartoons to Teach Corporate Social Responsibility: A Class ExerciseMills, A.J. / Robson, K. / Plangger, K. / American Marketing Association et al. | 2014
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Notes on ``Used Data''Ping, R. / American Marketing Association et al. | 2014
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Enhancing Customer Perceived Value Measurement: A Multi-Dimensional Index for Television ConsumptionBruce, H.L. / Wilson, H. / Macdonald, E. / American Marketing Association et al. | 2014
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Perceived Quality: A Shield for Firm Value During Financial Market Uncertainty?Lieflaender, C. / Brettel, M. / American Marketing Association et al. | 2014
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Towards a Methodological Standard for the Research of Impulse PurchasesDinsmore, J.B. / Machleit, K.A. / Vohs, K.D. / Kardes, F.R. / American Marketing Association et al. | 2014
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Financial Performance of Store-Within-Store Strategy in the French Fashion IndustryAmadieu, P. / Picot-Coupey, K. / Viviani, J.-L. / American Marketing Association et al. | 2014
- 438
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I Love That Store! Toward a Theory of Customer ChemistryBreazeale, M. / Ponder, N. / American Marketing Association et al. | 2014
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Choosing with the Lights on: The Effects of Ambient Light on Product ChoicesBiswas, D. / Szocs, C. / Lehmann, D. / American Marketing Association et al. | 2014
- 441
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Failure Severity Re-Examined: The Moderation of Procedural Justice and Mediation of SatisfactionBarakat, L.L. / Ramsey, J. / Gosling, M. / American Marketing Association et al. | 2014
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Switchers and Stayers: A Longitudinal Analysis of Customer ReferralStein, A. / Ramaseshan, B. / American Marketing Association et al. | 2014
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Exploring Antecedents of Customer Organizational Citizenship Behaviors (COCBs) in Service Recovery: A Social Exchange Theory ApproachChoi, L. / Lotz, S.L. / Kim, M. / American Marketing Association et al. | 2014
- 447
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Toward a Better Understanding of Customers' Reactions to Online Service Failures: A Psychological Contracts PerspectiveChang, H. / Rosenbloom, B. / Kwak, H. / Zhang, L. / American Marketing Association et al. | 2014
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What About Passive Innovation Resistance? Investigating Adoption-Related Behavior from a Resistance PerspectiveHeidenreich, S. / Handrich, M. / Kramer, T. / American Marketing Association et al. | 2014
- 451
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Toward More Efficient New Product Development Projects: A Data Envelopment Analysis ApproachAkdeniz, M.B. / Calantone, R.J. / American Marketing Association et al. | 2014
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Pimp My Ride: Scale Development for Adoption Characteristics of Eco-Friendly InnovationsPetschnig, M. / American Marketing Association et al. | 2014
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The Role of Marketing in Predevelopment ActivitiesMoya, M.M. / Nijssen, E. / Aleman, J.L.M. / American Marketing Association et al. | 2014
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Reciprocity Between Buyer Cost-Sharing and Supplier Willingness to Invest in TechnologyZhang, C. / Viswanathan, S. / American Marketing Association et al. | 2014