Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards (English)
- New search for: Garcia Gomez, B.
- New search for: Gutierrez Arranz, A. M.
- New search for: Gutierrez Cillan, J.
- New search for: Garcia Gomez, B.
- New search for: Gutierrez Arranz, A. M.
- New search for: Gutierrez Cillan, J.
In:
JOURNAL OF RETAILING AND CONSUMER SERVICES
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19
, 5
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492-500
;
2012
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ISSN:
- Article (Journal) / Print
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Title:Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards
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Contributors:
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Published in:JOURNAL OF RETAILING AND CONSUMER SERVICES ; 19, 5 ; 492-500
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Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
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Publication date:2012-01-01
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Size:9 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 380.1
- Further information on Dewey Decimal Classification
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Classification:
DDC: 380.1 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 19, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 457
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Fractal segmentation matrixPuster, J. et al. | 2012
- 464
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Does Gibrat's law hold for retailing? Evidence from SwedenDaunfeldt, S. O. / Elert, N. / Lang, Asa et al. | 2012
- 470
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Beyond mean estimates of price and promotional effects in scanner-panel sales-response regressionHaupt, H. / Kagerer, K. et al. | 2012
- 484
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Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behaviorYang, K. et al. | 2012
- 492
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Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cardsGarcia Gomez, B. / Gutierrez Arranz, A. M. / Gutierrez Cillan, J. et al. | 2012
- 501
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The effects of overall similarity regarding the customer-to-customer-relationship in a service contextBrack, A. D. / Benkenstein, M. et al. | 2012
- 510
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Negative price-image effects of appealing store architecture: Do they really exist?Zielke, S. / Toporowski, W. et al. | 2012
- 519
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The importance of consumer characteristics and market structure variables in driving multiple store patronageLuceri, B. / Latusi, S. et al. | 2012
- 526
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industryDwivedi, A. / Merrilees, B. / Miller, D. / Herington, C. et al. | 2012
- 537
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Resale Price Maintenance (RPM): The U.S. and E.U. perspectivesUmit Kucuk, S. / Timmermans, H. J. P. et al. | 2012