Excitement or sophistication? A preliminary exploration of online brand personality (English)
- New search for: Okazaki, S.
- New search for: Okazaki, S.
In:
INTERNATIONAL MARKETING REVIEW
;
23
, 3
;
279-303
;
2006
-
ISSN:
- Article (Journal) / Print
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Title:Excitement or sophistication? A preliminary exploration of online brand personality
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Contributors:Okazaki, S. ( author )
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Published in:INTERNATIONAL MARKETING REVIEW ; 23, 3 ; 279-303
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Publisher:
- New search for: Emerald Group Publishing Limited
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Publication date:2006-01-01
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Size:25 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 23, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 234
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Service innovation strategy and process: a cross-national comparative analysisAlam, Ian et al. | 2006
- 255
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Accelerated internationalisation: evidence from a late investor countryPla-Barber, José / Escribá-Esteve, Alejandro et al. | 2006
- 279
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Excitement or sophistication? A preliminary exploration of online brand personalityOkazaki, Shintaro et al. | 2006
- 304
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Extending the construct of consumer ethnocentrism: when foreign products are preferredGabrielle Klein, Jill / Ettenson, Richard / Krishnan, Balaji C. et al. | 2006
- 322
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Beyond national culture: implications of cultural dynamics for consumer researchSamuel Craig, C. / Douglas, Susan P. et al. | 2006
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EditorialMorgan, Robert E. et al. | 2006