Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (English)
- New search for: DelVecchio, D.
- New search for: Krishnan, H. S.
- New search for: Smith, D. C.
- New search for: DelVecchio, D.
- New search for: Krishnan, H. S.
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In:
JOURNAL OF MARKETING
;
71
, 3
;
158-170
;
2007
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ISSN:
- Article (Journal) / Print
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Title:Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
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Contributors:
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Published in:JOURNAL OF MARKETING ; 71, 3 ; 158-170
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Publisher:
- New search for: AMERICAN MARKETING ASSOCIATION
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Publication date:2007-01-01
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Size:13 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8005 / 380
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Classification:
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Source:
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Table of contents – Volume 71, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Rethinking Customer Solutions: From Product Bundles to Relational ProcessesTuli, Kapil R. et al. | 2007
- 18
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Responsiveness to Customers and Competitors:The Role of Affective and Cognitive Organizational SystemsHomburg, Christian et al. | 2007
- 39
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A Longitudinal Examination of Net Promoter and Firm Revenue GrowthKeiningham, Timothy L. et al. | 2007
- 52
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Indirect Network Effects in New Product GrowthStremersch, Stefan et al. | 2007
- 75
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Consumer negative voice and firm-idiosynchratic stock returnsLuo, Xueming et al. | 2007
- 75
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Consumer Negative Voice and Firm-Idiosyncratic Stock ReturnsLuo, Xueming et al. | 2007
- 89
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Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing SectorViswanathan, Siva et al. | 2007
- 108
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Compound Relationships Between FirmsRoss, William T. et al. | 2007
- 124
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The Thoughts Worlds of Marketing and Sales: Which Differences Make a Difference?Homburg, C. / Jensen, O. et al. | 2007
- 124
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The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?Homburg, Christian et al. | 2007
- 143
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Can a Retail Web Site Be Social?Wang, Liz C. et al. | 2007
- 158
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Cents or Percent? The Effects of Promotion Framing on Price Expectations and ChoiceDelvecchio, Devon et al. | 2007
- 171
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The Quest for Citations: Drivers of Article ImpactStremersch, Stefan et al. | 2007
- 194
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A Cultural Models Approach to Service RecoveryRingberg, Torsten et al. | 2007
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Journal of Marketing| 2007