A CRM performance measurement framework: Its development process and application (English)
- New search for: Kim, H. S.
- New search for: Kim, Y. G.
- New search for: Kim, H. S.
- New search for: Kim, Y. G.
In:
INDUSTRIAL MARKETING MANAGEMENT
;
38
, 4
;
477-489
;
2009
-
ISSN:
- Article (Journal) / Print
-
Title:A CRM performance measurement framework: Its development process and application
-
Contributors:Kim, H. S. ( author ) / Kim, Y. G. ( author )
-
Published in:INDUSTRIAL MARKETING MANAGEMENT ; 38, 4 ; 477-489
-
Publisher:
- New search for: Elsevier Science B.V., Amsterdam.
-
Publication date:2009-01-01
-
Size:13 pages
-
ISSN:
-
Type of media:Article (Journal)
-
Type of material:Print
-
Language:English
- New search for: 658.804
- Further information on Dewey Decimal Classification
-
Classification:
DDC: 658.804 -
Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents – Volume 38, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 373
-
The impact of outsourcing on B2B marketingLaplaca, Peter J. et al. | 2009
- 376
-
Impact of outsourcing on business-to-business marketing: An agenda for inquiryAhearne, Michael et al. | 2009
- 379
-
Use of rules in decision-making in government outsourcingKhan, Shahadat et al. | 2009
- 387
-
Outsourcing, supply chain upgrading and connectedness of a firm's competenciesLutz, Salla et al. | 2009
- 394
-
Portfolio of controls in outsourcing relationships for global new product developmentHarmancioglu, Nukhet et al. | 2009
- 404
-
The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspectiveLe Bon, Joël et al. | 2009
- 411
-
Outsourcing the sales process: Hiring a mercenary sales forceRapp, Adam et al. | 2009
- 419
-
A framework for offshoring marketing processes in business-to-business marketing relationshipsSharma, Arun et al. | 2009
- 426
-
The use of influence strategies in interdependent relationship: The moderating role of shared norms and valuesLai, Chi-Shiun et al. | 2009
- 433
-
Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysisGök, Osman et al. | 2009
- 440
-
Entrepreneurial orientation and firm performance: The role of knowledge creation processLi, Yong-Hui et al. | 2009
- 450
-
How to influence the birth of new business fields — Network perspectiveMöller, Kristian et al. | 2009
- 459
-
Sales management control level and competencies: Antecedents and consequencesPiercy, Nigel F. et al. | 2009
- 468
-
The antitrust implications of electronic business-to-business marketplacesPressey, Andrew D. et al. | 2009
- 477
-
A CRM performance measurement framework: Its development process and applicationKim, Hyung-Su et al. | 2009
-
Editorial Board| 2009