Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity (English)
- New search for: Kaufmann, Hans Rüdiger
- New search for: Manarioti, Agapi
- New search for: Kaufmann, Hans Rüdiger
- New search for: Manarioti, Agapi
2017
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ISBN:
- Book / Electronic Resource
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Title:Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity
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Contributors:Kaufmann, Hans Rüdiger ( author ) / Manarioti, Agapi ( author )
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Published in:
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Publisher:
- New search for: IGI Global
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Place of publication:Hershey, PA
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Publication date:2017
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Size:Online-Ressource(PDFs (ix, 222 pages))
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Remarks:Campusweiter Zugriff (Universität Hannover) - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.
Includes bibliographical references (pages 200-219) and index
Restricted to subscribers or individual electronic text purchasers -
ISBN:
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DOI:
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Type of media:Book
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Type of material:Electronic Resource
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Language:English
- New search for: 658.8/72
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Keywords:
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Classification:
DDC: 658.8/72 -
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