Categorizing behavioral and formed concepts in sports marketing research (English)
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- New search for: Müller, Tobias
- Further information on Müller, Tobias:
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https://orcid.org/0000-0003-3411-0542
- New search for: Schuberth, Florian
- Further information on Schuberth, Florian:
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https://orcid.org/0000-0002-2110-9086
- New search for: Henseler, Jörg
- Further information on Henseler, Jörg:
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https://orcid.org/0000-0002-9736-3048
- New search for: Müller, Tobias
- Further information on Müller, Tobias:
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https://orcid.org/0000-0003-3411-0542
- New search for: Schuberth, Florian
- Further information on Schuberth, Florian:
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https://orcid.org/0000-0002-2110-9086
- New search for: Henseler, Jörg
- Further information on Henseler, Jörg:
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https://orcid.org/0000-0002-9736-3048
In:
International Journal of Sports Marketing and Sponsorship
;
25
, 2
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310-329
;
2024
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Categorizing behavioral and formed concepts in sports marketing research
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Additional title:Concepts in sports marketing research
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Contributors:
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Published in:International Journal of Sports Marketing and Sponsorship ; 25, 2 ; 310-329
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Publisher:
- New search for: Emerald Publishing Limited
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Publication date:2024-03-19
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Size:20 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Licence:
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Source:
Table of contents – Volume 25, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 213
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Providing a framework and guidelines for sport organizations to understand and predict sport consumer behaviorTrail, Galen et al. | 2024
- 227
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How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?Trail, Galen / Bang, Hyejin / Dees, Windy et al. | 2024
- 248
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Genuine or impression management? Uncovering biases in how people respond to the Black Lives Matter movement in sportPark, Youngho / Kwak, Dae Hee et al. | 2024
- 266
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Sports team success and managerial decisions: the role of playing-time concentrationCardazzi, Alexander / Humphreys, Brad R. / Reddig, Kole et al. | 2024
- 288
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What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behaviorJang, Wooyoung (William) / Choi, Wonjun / Kim, Min Jung / Song, Hyunseok / Byon, Kevin K. et al. | 2024
- 310
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Categorizing behavioral and formed concepts in sports marketing researchMüller, Tobias / Schuberth, Florian / Henseler, Jörg et al. | 2024
- 330
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Implementing trades of the National Football League Draft on blockchain smart contractsFukuzawa, Mathew B. / McConnell, Brandon M. / Kay, Michael G. / Thoney-Barletta, Kristin A. / Warsing, Donald P. et al. | 2024
- 360
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How customer knowledge management helps retain fitness club members: a mediating effect of relationship qualityNg, Kenneth Shiu Pong / Feng, Yan / Lai, Ivan Ka Wai / Yang, Lois Zi-Yu et al. | 2024
- 382
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Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemploymentPark, Juho / Cho, Junghwan / Gang, Alex C. / Lee, Hyun-Woo / Pedersen, Paul M. et al. | 2024
- 396
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Dimensions and outcomes of experiential quality in the fitness industry: the case of TurkeySevilmiş, Ali / Doğan, Mehmet / Gálvez-Ruiz, Pablo / García-Fernández, Jerónimo et al. | 2024
- 419
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Validating two shortened versions of the fitness switching cost scaleKim, Kyungyeol / Lee, Senyung et al. | 2024
- 444
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Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streamingKim, Sungkyung / Manoli, Argyro Elisavet et al. | 2024