The Need for Development of New Strategies in Marketing Bank Services in India (English)
- New search for: Sreenivasan, P.B.
- New search for: Sreenivasan, P.B.
In:
International Journal of Bank Marketing
;
5
, 2
;
47-53
;
1987
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:The Need for Development of New Strategies in Marketing Bank Services in India
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Contributors:Sreenivasan, P.B. ( author )
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Published in:International Journal of Bank Marketing ; 5, 2 ; 47-53
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Publisher:
- New search for: MCB UP Ltd
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Publication date:1987-02-01
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Size:7 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 5, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 5
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Strategic Issues for Financial Services MarketingBrooks, Nigel A.L. et al. | 1987
- 20
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The Bank Marketing Scene in Saudi ArabiaHabib, Ghazi / Yavas, Ugur / Kassem, Sami / Al-Modaifer, Khalid et al. | 1987
- 33
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The Provision of Retail Financial ServicesLewis, Mervyn K. et al. | 1987
- 47
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The Need for Development of New Strategies in Marketing Bank Services in IndiaSreenivasan, P.B. et al. | 1987
- 54
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Banking on the FutureMurphy, William et al. | 1987
- 59
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The State of Foreign Banking Presence in the United StatesRae Cho, Kang / Krishnan, Suresh / Nigh, Douglas et al. | 1987
- 76
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An Analysis of the Singapore Banking MarketPhuong Ta, Huu / Lin Gn, Hiang et al. | 1987