Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought (English)
- New search for: Shaw, Eric H.
- New search for: Shaw, Eric H.
In:
Journal of Historical Research in Marketing
;
12
, 2
;
263-283
;
2020
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought
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Contributors:Shaw, Eric H. ( author )
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Published in:Journal of Historical Research in Marketing ; 12, 2 ; 263-283
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Publisher:
- New search for: Emerald Publishing Limited
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Publication date:2020-05-15
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Size:21 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 12, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 193
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Guest editorialTadajewski, Mark / Jones, D.G. Brian et al. | 2020
- 197
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William A. Shryer, scientific advertising, habits and motivation researchTadajewski, Mark et al. | 2020
- 219
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Victor Lebow: an unknown critical marketerBenton, Jr, Raymond et al. | 2020
- 239
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The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thoughtTadajewski, Mark / Jones, D.G. Brian et al. | 2020
- 263
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Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thoughtShaw, Eric H. et al. | 2020