Architecture as brand: store design and brand identity (English)
- New search for: Kirby, A.E.
- New search for: Kent, A.M.
- New search for: Abimbola, Temi
- New search for: Kirby, A.E.
- New search for: Kent, A.M.
In:
Journal of Product & Brand Management
;
19
, 6
;
432-439
;
2010
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Architecture as brand: store design and brand identity
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Contributors:
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Published in:Journal of Product & Brand Management ; 19, 6 ; 432-439
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Publisher:
- New search for: Emerald Group Publishing Limited
-
Publication date:2010-09-21
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Size:8 pages
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ISSN:
-
DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 19, Issue 6
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 389
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The value-relevance of corporate reputation during the financial crisisRaithel, Sascha / Wilczynski, Petra / Schloderer, Matthias P. / Schwaiger, Manfred et al. | 2010
- 401
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Exploring the relationship between corporate, internal and employer brandingFoster, Carley / Punjaisri, Khanyapuss / Cheng, Ranis et al. | 2010
- 410
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Conceptualising the notion of corporate brand covenantOtubanjo, Olutayo / Abimbola, Temi / Amujo, Olusanmi et al. | 2010
- 423
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Mapping the “roots” of the consumer's image-in-use of companiesRindell, Anne / Edvardsson, Bo / Strandvik, Tore et al. | 2010
- 432
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Architecture as brand: store design and brand identityKirby, A.E. / Kent, A.M. et al. | 2010
- 440
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Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”Hillestad, Tore / Xie, Chunyan / Haugland, Sven A. et al. | 2010
- 452
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Who endorses whom? Meanings transfer in celebrity endorsementHalonen-Knight, Elina / Hurmerinta, Leila et al. | 2010
- 461
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Accidental Branding: How Ordinary People Build Extraordinary Brands| 2010
- 461
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The New Community Rules: Marketing on the Social Web| 2010
- 463
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Trade-Off: Why Some Things Catch on and Others Don't| 2010
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EditorialLeventhal, Richard C. et al. | 2010
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Branding and society: the social, cultural and financial impacts of brands in the twenty-first centuryLim, Ming / Abimbola, Temi et al. | 2010