Institutionalization of macromarketing (English)
- New search for: Nason, Robert W.
- New search for: Nason, Robert W.
In:
Journal of Historical Research in Marketing
;
3
, 2
;
261-268
;
2011
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Institutionalization of macromarketing
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Contributors:Nason, Robert W. ( author )
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Published in:Journal of Historical Research in Marketing ; 3, 2 ; 261-268
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Publisher:
- New search for: Emerald Group Publishing Limited
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Publication date:2011-05-03
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Size:8 pages
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ISSN:
-
DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 3, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 156
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A brief history of the gasoline service stationBeckman, Theodore N. et al. | 2011
- 173
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The impact of technology on evolving roles of salespeopleChrist, Paul / Anderson, Rolph et al. | 2011
- 194
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Marketing: is management all that there is?Layton, Roger A. et al. | 2011
- 214
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A life course perspective of family meals via the life grid methodHarrison, Robert L. / Veeck, Ann / Gentry, James W. et al. | 2011
- 234
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Wal-Mart and the historians: a reviewWellum, Caleb et al. | 2011
- 244
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Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951-1965)McGarry, E.D. et al. | 2011
- 251
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Reflections on the American Marketing Association Doctoral ConsortiumLazer, William / Bennett, Peter D. et al. | 2011
- 261
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Institutionalization of macromarketingNason, Robert W. et al. | 2011
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Special issue on marketing, public policy, and history: looking backward and ahead| 2011
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Editorial| 2011
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The literature keeps growing| 2011
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Special issue on marketing sport through the ages| 2011