Artificial intelligence in interactive marketing: a conceptual framework and research agenda (English)
- New search for: Peltier, James W.
- Further information on Peltier, James W.:
- https://orcid.org/0000-0003-3614-7138
- New search for: Dahl, Andrew J.
- Further information on Dahl, Andrew J.:
- https://orcid.org/0000-0002-0202-6955
- New search for: Schibrowsky, John A.
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- https://orcid.org/0000-0003-0918-4312
- New search for: Peltier, James W.
- Further information on Peltier, James W.:
- https://orcid.org/0000-0003-3614-7138
- New search for: Dahl, Andrew J.
- Further information on Dahl, Andrew J.:
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- New search for: Schibrowsky, John A.
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In:
Journal of Research in Interactive Marketing
;
18
, 1
;
54-90
;
2024
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Artificial intelligence in interactive marketing: a conceptual framework and research agenda
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Additional title:AI in interactive marketing
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Contributors:
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Published in:Journal of Research in Interactive Marketing ; 18, 1 ; 54-90
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Publisher:
- New search for: Emerald Publishing Limited
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Publication date:2024-01-30
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Size:37 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 18, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Guest editorial: Artificial intelligence application and future research directions in interactive marketingHao, Andy / Liu, Hongfei et al. | 2024
- 6
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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intentionHuang, Tseng-Lung / Chung, Henry F.L. et al. | 2024
- 31
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Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketingKunz, Werner H. / Wirtz, Jochen et al. | 2024
- 38
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The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traitsLi, Gang / Zhao, Zhihuang / Li, Lan / Li, Yuanbo / Zhu, Mengjiao / Jiao, Yongxin et al. | 2024
- 54
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Artificial intelligence in interactive marketing: a conceptual framework and research agendaPeltier, James W. / Dahl, Andrew J. / Schibrowsky, John A. et al. | 2024
- 91
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Let virtual creatures stay virtual: tactics to increase trust in virtual influencersQu, Ying / Baek, Eunsoo et al. | 2024
- 109
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Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformationsSwan, Eric L. / Peltier, James W. / Dahl, Andrew J. et al. | 2024
- 127
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The role of cuteness on consumer attachment to artificial intelligence agentsYim, Alexis / Cui, Annie Peng / Walsh, Michael et al. | 2024
- 142
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Richness and dynamics: how to improve virtual reality tourism adoption with virtual social cluesZhu, Jiaji / Jiang, Yushi / Wang, Yedi / Yang, Qiang / Li, Wei et al. | 2024