Comparative advertising effectiveness in Latin America: evidence from Chile (English)
- New search for: Manzur, Enrique
- New search for: Uribe, Rodrigo
- New search for: Hidalgo, Pedro
- New search for: Olavarrieta, Sergio
- New search for: Farías, Pablo
- New search for: Fastoso, Fernando
- New search for: Manzur, Enrique
- New search for: Uribe, Rodrigo
- New search for: Hidalgo, Pedro
- New search for: Olavarrieta, Sergio
- New search for: Farías, Pablo
In:
International Marketing Review
;
29
, 3
;
277-298
;
2012
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Comparative advertising effectiveness in Latin America: evidence from Chile
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Contributors:Fastoso, Fernando ( editor ) / Manzur, Enrique ( author ) / Uribe, Rodrigo ( author ) / Hidalgo, Pedro ( author ) / Olavarrieta, Sergio ( author ) / Farías, Pablo ( author )
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Published in:International Marketing Review ; 29, 3 ; 277-298
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Publisher:
- New search for: Emerald Group Publishing Limited
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Publication date:2012-05-25
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Size:22 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 29, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 228
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The international commitment of late-internationalizing Brazilian entrepreneurial firmsda Rocha, Angela / Cotta de Mello, Renato / Pacheco, Henrique / de Abreu Farias, Isabel et al. | 2012
- 253
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Risk, trust, and consumer online purchasing behaviour: a Chilean perspectiveBianchi, Constanza / Andrews, Lynda et al. | 2012
- 277
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Comparative advertising effectiveness in Latin America: evidence from ChileManzur, Enrique / Uribe, Rodrigo / Hidalgo, Pedro / Olavarrieta, Sergio / Farías, Pablo et al. | 2012
- 299
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The influence of CSR on purchasing behaviour in Peru and SpainMarquina, Percy / Morales, Carlos E. et al. | 2012
- 313
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The implementation of international advertising strategies: An exploratory study in Latin AmericaFastoso, F. / Whitelock, J. et al. | 2012
- 313
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The implementation of international advertising strategiesFastoso, Fernando / Whitelock, Jeryl et al. | 2012
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Guest editorialFastoso, Fernando / Whitelock, Jeryl et al. | 2012