Unraveling the complexity of “city brand equity”: a three-dimensional framework (English)
- New search for: Lucarelli, Andrea
- New search for: Lucarelli, Andrea
In:
Journal of Place Management and Development
;
5
, 3
;
231-252
;
2012
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Unraveling the complexity of “city brand equity”: a three-dimensional framework
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Contributors:Lucarelli, Andrea ( author )
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Published in:Journal of Place Management and Development ; 5, 3 ; 231-252
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Publisher:
- New search for: Emerald Group Publishing Limited
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Publication date:2012-10-05
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Size:22 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:City brands , Impact , Brand equity , Equity , Evaluation , Brands , Interdisciplinary , Measurement
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Source:
Table of contents – Volume 5, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 198
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Branding slums: a community-driven strategy for urban inclusion in Rio de JaneiroTorres, I. et al. | 2012
- 212
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Place marketing and phases of the image: a conceptual frameworkZavattaro, Staci M. et al. | 2012
- 223
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Towards a theory of place marketingNiedomysl, Thomas / Jonasson, Mikael et al. | 2012
- 231
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Unraveling the complexity of “city brand equity”: a three-dimensional frameworkLucarelli, Andrea et al. | 2012
- 253
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Place brand equity: a model for establishing the effectiveness of place brandsJacobsen, Björn P. et al. | 2012
- 272
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“We love the Gong”: a marketing perspectiveKerr, Greg / Dombkins, Kate / Jelley, Sarah et al. | 2012
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EditorialParker, Cathy / Roberts, Gareth / Quin, Simon / Byrom, John et al. | 2012