3D ISSUE-STUDENTS - Estimating Advertising Effects on Sales in a Competitive Setting (English)
- New search for: Yoo, Boonghee
- New search for: Yoo, Boonghee
- New search for: Mandhachitara, Rujirutana
In:
Journal of advertising research
;
43
, 3
; 310-321
;
2003
-
ISSN:
- Article (Journal) / Print
-
Title:3D ISSUE-STUDENTS - Estimating Advertising Effects on Sales in a Competitive Setting
-
Contributors:Yoo, Boonghee ( author ) / Mandhachitara, Rujirutana
-
Published in:Journal of advertising research ; 43, 3 ; 310-321
-
Publisher:
- New search for: Foundation
-
Place of publication:New York, NY
-
Publication date:2003
-
ISSN:
-
ZDBID:
-
Type of media:Article (Journal)
-
Type of material:Print
-
Language:English
- New search for: 05.31 / 85.40
- Further information on Basic classification
- New search for: oek 7995
-
Keywords:
-
Classification:
-
Source:
Table of contents – Volume 43, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 251
-
Editorial: Age-specific or Cohort?Kover, Arthur J. et al. | 2003
- 252
-
3D ISSUE-STUDENTS - Factors Affecting Online Advertising Recall: A Study of StudentsDanaher, Peter J. et al. | 2003
- 268
-
3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University StudentsDahl, Darren W. et al. | 2003
- 281
-
3D ISSUE-STUDENTS - Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?Murphey Megehee, Carol et al. | 2003
- 293
-
3D ISSUE-STUDENTS - Emall Advertising: Exploratory Insights from FinlandMartin, Brett A.S. et al. | 2003
- 301
-
3D ISSUE-STUDENTS - Developing a Cost-effective Brand Loyalty ProgramWansink, Brian et al. | 2003
- 310
-
3D ISSUE-STUDENTS - Estimating Advertising Effects on Sales in a Competitive SettingYoo, Boonghee et al. | 2003
- 322
-
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory StudyRodgers, Shelly et al. | 2003
- 330
-
OBSERVATIONS - Message Order Effects and Gender Differences in Advertising PersuasionBrunei, Frédéric F. et al. | 2003
- 344
-
Management Slant| 2003