To explore new avenues: experiential testimonio research (English)
- New search for: Albert, Marie-Noelle
- New search for: Albert, Marie-Noelle
- New search for: Couture, Marie-Michele
In:
Management decision
;
52
, 4
; 794-812
;
2014
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ISSN:
- Article (Journal) / Print
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Title:To explore new avenues: experiential testimonio research
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Contributors:Albert, Marie-Noelle ( author ) / Couture, Marie-Michele
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Published in:Management decision ; 52, 4 ; 794-812
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Publisher:
- New search for: Emerald Publishing Limited
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Place of publication:Bingley
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Publication date:2014
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ISSN:
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ZDBID:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 85.00
- Further information on Basic classification
- New search for: 275/1960
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Keywords:
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Classification:
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Source:
Table of contents – Volume 52, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 662
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New qualitative research methodologies in managementGuercini, Simone et al. | 2014
- 675
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Crowdsourcing content analysis for managerial researchConley, Caryn / Tosti-Kharas, Jennifer et al. | 2014
- 689
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Netnography approach as a tool for marketing research: the case of Dash-P&G/TTVLa Rocca, Antonella / Mandelli, Andreina / Snehota, Ivan et al. | 2014
- 705
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Uncovering customer service experiences with Twitter: the case of airline industryMisopoulos, Fotis / Mitic, Miljana / Kapoulas, Alexandros / Karapiperis, Christos et al. | 2014
- 724
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An interdisciplinary method for brand association researchRanfagni, Silvia / Guercini, Simone / Crawford Camiciottoli, Belinda et al. | 2014
- 737
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Hybrid analysis of textual dataRaich, Margit / Müller, Julia / Abfalter, Dagmar et al. | 2014
- 737
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Hybrid analysis of textual data: Grounding managerial decisions on intertwined qualitative and quantitative analysisRaich, M. / Muller, J. / Abfalter, D. et al. | 2014
- 755
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Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysisCorciolani, Matteo / Dalli, Daniele et al. | 2014
- 777
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Combining qualitative methods in practice: A contextualized account of the evolution of consumer studiesCaru, A. / Cova, B. / Pace, S. et al. | 2014
- 777
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Combining qualitative methods in practiceCarù, Antonella / Cova, Bernard / Pace, Stefano et al. | 2014
- 794
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To explore new avenues: experiential testimonio researchAlbert, Marie-Noelle / Couture, Marie-Michele et al. | 2014