The Impact of Competing Ads on Click Performance in Sponsored Search (English)
- New search for: Agarwal, Ashish
- New search for: Agarwal, Ashish
- New search for: Mukhopadhyay, Tridas
In:
Information systems research
;
27
, 3
; 538-557
;
2016
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ISSN:
- Article (Journal) / Print
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Title:The Impact of Competing Ads on Click Performance in Sponsored Search
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Contributors:Agarwal, Ashish ( author ) / Mukhopadhyay, Tridas
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Published in:Information systems research ; 27, 3 ; 538-557
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Publisher:
- New search for: INFORMS
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Place of publication:Hanover, Md.
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Publication date:2016
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 06.74 / 54.64 / 06.74 / 54.64
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Table of contents – Volume 27, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 471
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Editorial—On the Intellectual Structure and Evolution ofISRAgarwal, Ritu et al. | 2016
- 471
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On the intellectual structure and evolution of ISRAgarwal, Ritu et al. | 2016
- 478
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Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online CrowdfundingBurtch, Gordon et al. | 2016
- 497
-
Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge ExchangeGoes, Paulo B et al. | 2016
- 517
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Managing Co-Creation in Information Technology Projects: A Differential Games ApproachDemirezen, Emre M et al. | 2016
- 538
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The Impact of Competing Ads on Click Performance in Sponsored SearchAgarwal, Ashish et al. | 2016
- 558
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Implementation of an Information and Communication Technology in a Developing Country: A Multimethod Longitudinal Study in a Bank in IndiaVenkatesh, Viswanath et al. | 2016
- 580
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Should Online Content Providers Be Allowed To Subsidize Content?—An Economic AnalysisCho, Soohyun et al. | 2016
- 596
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Pricing Data Services: Pricing by Minutes, by Gigs, or by Megabytes per Second?Chen, Ying-Ju et al. | 2016
- 618
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Open Content, Linus’ Law, and Neutral Point of ViewGreenstein, Shane et al. | 2016
- 636
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IT outsourcing and the impact of advisors on clients and vendorsBapna, Ravi et al. | 2016
- 636
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Research Note—IT Outsourcing and the Impact of Advisors on Clients and VendorsBapna, Ravi et al. | 2016
- 648
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Research Note—Designing Promotion Ladders to Mitigate Turnover of IT ProfessionalsMacCrory, Frank et al. | 2016
- 648
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Designing promotion ladders to mitigate turnover of IT professionalsMacCrory, Frank et al. | 2016
- 661
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About Our Authors| 2016
- iii
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Research Spotlights| 2016