Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting (English)
- New search for: Daryanto, Ahmad
- New search for: de Ruyter, Ko
- New search for: Wetzels, Martin
- New search for: Patterson, Paul G.
- New search for: Daryanto, Ahmad
- New search for: de Ruyter, Ko
- New search for: Wetzels, Martin
- New search for: Patterson, Paul G.
In:
Journal of the Academy of Marketing Science
;
38
, 5
; 604-616
;
2009
-
ISSN:
- Article (Journal) / Electronic Resource
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Title:Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
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Contributors:Daryanto, Ahmad ( author ) / de Ruyter, Ko ( author ) / Wetzels, Martin ( author ) / Patterson, Paul G. ( author )
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Published in:Journal of the Academy of Marketing Science ; 38, 5 ; 604-616
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Publisher:
- New search for: Springer US
- New search for: Springer Netherlands
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Place of publication:Dordrecht
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Publication date:2009
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
- New search for: 85.40
- Further information on Basic classification
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Keywords:
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Classification:
BKL: 85.40 Marketing -
Source:
Table of contents – Volume 38, Issue 5
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 531
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A customer perspective on product eliminations: how the removal of products affects customers and business relationshipsHomburg, Christian / Fürst, Andreas / Prigge, Jana-Kristin et al. | 2009
- 550
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The coordination strategies of high-performing salespeople: internal working relationships that drive successSteward, Michelle D. / Walker, Beth A. / Hutt, Michael D. / Kumar, Ajith et al. | 2009
- 567
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Anger, frustration, and helplessness after service failure: coping strategies and effective informational supportGelbrich, Katja et al. | 2009
- 586
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Pride in contemporary sport consumption: a marketing perspectiveDecrop, Alain / Derbaix, Christian et al. | 2009
- 604
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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club settingDaryanto, Ahmad / de Ruyter, Ko / Wetzels, Martin / Patterson, Paul G. et al. | 2009
- 617
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Exploring consumer conflict management in service encountersBeverland, Michael B. / Kates, Steven M. / Lindgreen, Adam / Chung, Emily et al. | 2009
- 634
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The influence of C2C communications in online brand communities on customer purchase behaviorAdjei, Mavis T. / Noble, Stephanie M. / Noble, Charles H. et al. | 2009
- 654
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Opportunistic customer claiming during service recoveryWirtz, Jochen / McColl-Kennedy, Janet R. et al. | 2009