The effect of disfluency on consumer perceptions of information security (English)
- New search for: Park, Yong-Wan
- New search for: Herr, Paul M.
- New search for: Kim, Byung Cho
- New search for: Park, Yong-Wan
- New search for: Herr, Paul M.
- New search for: Kim, Byung Cho
In:
Marketing Letters
;
27
, 3
; 525-535
;
2015
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ISSN:
- Article (Journal) / Electronic Resource
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Title:The effect of disfluency on consumer perceptions of information security
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Contributors:
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Published in:Marketing Letters ; 27, 3 ; 525-535
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Publisher:
- New search for: Springer US
- New search for: Springer Science + Business Media B.V
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Place of publication:Dordrecht [u.a.]
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Publication date:2015
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
- New search for: oek 7940
- New search for: 85.40 / 85.40$jMarketing
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Keywords:
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Classification:
Local classification FBW: oek 7940 BKL: 85.40 Marketing / 85.40$jMarketing -
Source:
Table of contents – Volume 27, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 411
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The unrealized value of incentivized eWOM recommendationsKim, John / Naylor, Gillian / Sivadas, Eugene / Sugumaran, Vijayan et al. | 2015
- 423
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The effects of behavioral, cognitive, and decisional control in co-production service experiencesEsmark, Carol L. / Noble, Stephanie M. / Bell, John E. / Griffith, David A. et al. | 2015
- 437
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A method for evaluating and selecting field experiment locationsTrafimow, David / Leonhardt, James M. / Niculescu, Mihai / Payne, Collin et al. | 2015
- 449
-
Indicators of opinion leadership in customer networks: self-reports and degree centralityRisselada, Hans / Verhoef, Peter C. / Bijmolt, Tammo H. A. et al. | 2015
- 461
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Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in moviesVerhellen, Yann / Dens, Nathalie / De Pelsmacker, Patrick et al. | 2015
- 473
-
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgmentsMartin, Brett A. S. / Strong, Carolyn A. et al. | 2015
- 487
-
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choiceMarzocchi, Gian Luca / Pizzi, Gabriele / Scarpi, Daniele et al. | 2015
- 499
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Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferencesVilches-Montero, Sonia et al. | 2015
- 511
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The effect of attribute-based and alternative-based processing on consumer choice in contextJang, Jung Min / Yoon, Song Oh et al. | 2015
- 525
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The effect of disfluency on consumer perceptions of information securityPark, Yong-Wan / Herr, Paul M. / Kim, Byung Cho et al. | 2015
- 537
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Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity modelPancras, Joseph / Wang, Xia / Dey, Dipak K. et al. | 2015
- 553
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From digital media influencers to celebrity endorsers: attributions drive endorser effectivenessKapitan, Sommer / Silvera, David H. et al. | 2015
- 569
-
How the burdens of ownership promote consumer usage of access-based servicesSchaefers, Tobias / Lawson, Stephanie J. / Kukar-Kinney, Monika et al. | 2015
- 579
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Pricing and persuasive advertising in a differentiated marketJiang, Baojun / Srinivasan, Kannan et al. | 2015
- 589
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Assessing sales contest effectiveness: the role of salesperson and sales district characteristicsGopalakrishna, Srinath / Garrett, Jason / Mantrala, Murali K. / Sridhar, Shrihari et al. | 2015
- 603
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Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platformsWeijters, Bert / Goedertier, Frank et al. | 2015