Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations (English)
- New search for: Orazi, Davide Christian
- New search for: Ranjan, Bhoomija
- New search for: Cheng, Yimin
- New search for: Orazi, Davide Christian
- New search for: Ranjan, Bhoomija
- New search for: Cheng, Yimin
In:
Journal of the Academy of Marketing Science
;
51
, 3
; 570-597
;
2023
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ISSN:
- Article (Journal) / Electronic Resource
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Title:Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
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Contributors:
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Published in:Journal of the Academy of Marketing Science ; 51, 3 ; 570-597
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Publisher:
- New search for: Springer US
- New search for: Springer Netherlands
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Place of publication:Dordrecht
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Publication date:2023
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ISSN:
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ZDBID:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
- New search for: 85.40
- Further information on Basic classification
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Keywords:
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Classification:
BKL: 85.40 Marketing -
Source:
Table of contents – Volume 51, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 503
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From tablet to table: How augmented reality influences food desirabilityFritz, William / Hadi, Rhonda / Stephen, Andrew et al. | 2022
- 530
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Examining post-purchase consumer responses to product automationSmith, Leah Warfield / Rose, Randall Lee / Zablah, Alex R. / McCullough, Heath / Saljoughian, Mohammad “Mike” et al. | 2022
- 551
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The effect of positive anticipatory utility on product pre‑order evaluations and choicesMukherjee, Amaradri / Smith, Ronn J. / Burton, Scot et al. | 2021
- 570
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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendationsOrazi, Davide Christian / Ranjan, Bhoomija / Cheng, Yimin et al. | 2023
- 598
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How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 yearsLuffarelli, Jonathan / Delre, Sebastiano A. / Landgraf, Polina et al. | 2022
- 617
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A taxonomy of marketing organizationsMcAlister, Leigh / Germann, Frank / Chisam, Natalie / Hayes, Pete / Lynch, Adriana / Stewart, Bill et al. | 2022
- 636
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Hideous but worth it: Distinctive ugliness as a signal of luxuryCesareo, Ludovica / Townsend, Claudia / Pavlov, Eugene et al. | 2022
- 658
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The design of B2B customer references: A signaling theory perspectiveBoyd, D. Eric / Sese, F. Javier / Tillmanns, Sebastian et al. | 2022
- 675
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What’s not to like? Negations in brand messages increase consumer engagementPezzuti, Todd / Leonhardt, James M. et al. | 2022
- 695
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Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditionsAntonetti, Paolo / Baghi, Ilaria et al. | 2022
- 716
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The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitudeKristofferson, Kirk / Dunn, Lea et al. | 2022
- 746
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Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on controlGilliland, David I. et al. | 2022