The Role of Wine Tourism in Italian SMEs’ Internationalization: Eight Cases (English)
- New search for: Francioni, Barbara
- New search for: Vissak, Tiia
- New search for: Musso, Fabio
- New search for: Francioni, Barbara
- New search for: Vissak, Tiia
- New search for: Musso, Fabio
In:
Rediscovering the Essentiality of Marketing
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935-939
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2016
- Article/Chapter (Book) / Electronic Resource
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Title:The Role of Wine Tourism in Italian SMEs’ Internationalization: Eight Cases
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Contributors:
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Published in:
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Publisher:
- New search for: Springer International Publishing
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Place of publication:Cham
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Publication date:2016-01-01
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Size:5 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 3
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The Role of Anger in the Context of Consumer Reactions to Advertising IncongruityBambauer-Sachse, Silke / Heinzle, Priska et al. | 2016
- 9
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Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual FrameworkLiu, Yi-Fen / Ling, I-Ling / Jou, Jacob Y. H. et al. | 2016
- 11
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Testing the Dual Pathway Model of Ad Persuasion Using Celebrity EndorsersDrollinger, Tanya / Huang, Schengchen / Basil, Michael et al. | 2016
- 13
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Antecedents of Attitude Toward SMS Advertising in the UKDarabi, Mehran / Reeves, Peter / Sahadev, Sunil et al. | 2016
- 15
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What Really Drives Creative Choices in an Advertising Agency?West, Douglas / Christodoulides, George / Bonhomme, Jennifer et al. | 2016
- 19
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Classical Music in Advertising: Brand Supporter or Detractor?Chung, Christina / Torres-Baumgarten, Gladys / Zeno, Kathryn Woodbury et al. | 2016
- 25
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Gender and Similarity: Match or Mismatch—When Is B2B Sales Performance Better?Peneklioglu, Ozan / Bas, Ayse Banu Elmadag et al. | 2016
- 31
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The Effect of Brands in B2B Purchasing DecisionsKuhn, Marc / Reit, Vanessa et al. | 2016
- 43
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Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool PurchasesÖsterle, Benjamin / Kuhn, Marc M. et al. | 2016
- 53
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Value Co-creation in Project ExchangeRazmdoost, Kamran / Smyth, Hedley J. et al. | 2016
- 55
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Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial SuppliesLinhares, Mariana Regina Silva / Mesquita, José Marcos Carvalho / Vianna, Kleinia Anjos / Moreira, Patricia de Cássia Gomes et al. | 2016
- 67
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Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry StudyPisharodi, R. Mohan / Henke, John W. Jr. / Parameswaran, Ravi et al. | 2016
- 71
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Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status SymbolBellezza, Silvia / Paharia, Neeru / Keinan, Anat et al. | 2016
- 73
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Olympic Games: Does the Host Location Matter?Armenakyan, Anahit / Heslop, Louise A. / Lu, Irene R. R. / Nadeau, John / O’Reilly, Norm et al. | 2016
- 75
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Does Decision-Making Speed Depend on Non-interactive Others?Inoue, Atsuko / Ariga, Atsunori et al. | 2016
- 77
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Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise MorePeluso, Alessandro M. / Bonezzi, Andrea / Angelis, Matteo / Rucker, Derek D. et al. | 2016
- 79
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The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ BehaviorAngelis, Matteo / Bonezzi, Andrea / Rucker, Derek D. / Peluso, Alessandro M. et al. | 2016
- 85
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersHoonsopon, Danupol / Puriwat, Wilert et al. | 2016
- 87
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An Exploration of Socially Responsible Music ConsumptionGreen, Todd / Sinclair, Gary / Tinson, Julie et al. | 2016
- 93
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Product Failure: Severity and Locus of Causality Effects on Brand EvaluationsSong, Sujin / Sheinin, Dan A. / Yoon, Sukki et al. | 2016
- 95
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Neuromarketing: The Effect of Attitudes on the Perception of External Business CommunicationKovac, Kristina / Kuhn, Marc M. / Jong, Natalie et al. | 2016
- 97
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Exploring Voids and Consumer AddictionChung, Emily / Beverland, Michael / Farrelly, Francis et al. | 2016
- 103
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From Ownership to Sharing, Through Barter CommunitiesDalli, Daniele / Fortezza, Fulvio et al. | 2016
- 111
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Brand Addiction: A New Concept for Understanding Consumer Brand BehaviorMrad, Mona / Cui, Charles et al. | 2016
- 113
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Adding New Perspectives to the Zero-Price Effect: The Role of Non-monetary Cost PerceptionsHüttel, Björn A. / Wagner, Christian J. / Schumann, Jan H. et al. | 2016
- 115
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Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and ActionsSilva, Joaquim / Simões, Cláudia et al. | 2016
- 117
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Cause I’ll Feel Good! The Influence of Anticipated Emotions on Consumer Pro-environmental BehaviorRezvani, Zeinab / Jansson, Johan et al. | 2016
- 127
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The Devil You Know: Service Failures, Self-Esteem, and Behavioral LoyaltyConsiglio, Irene / Osselaer, Stijn M. J. et al. | 2016
- 129
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Female Self-Gifts Buying Behaviour: Impulse Purchase and Product InvolvementKemp, Laurence / Mai, Li-Wei / Konstantoulaki, Kleopatra et al. | 2016
- 139
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Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring PerspectiveHeath, Teresa / O’Malley, Lisa et al. | 2016
- 141
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Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying BehaviorBoujena, Othman / Ulrich, Isabelle / Damay, Coralie / Chicheportiche, Laetitia et al. | 2016
- 157
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Complexity of Dyadic Gift-Giving Forms: A New FrameworkBranco-Illodo, Ines / Heath, Teresa / Tynan, Caroline et al. | 2016
- 159
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Price Framing and Choice Order Effects in Bundle Customization DecisionsBauer, Johannes C. / Böttger, Tim M. et al. | 2016
- 161
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The Dark Side of Giving Monetary GiftsShani, Yaniv / Danziger, Shai / Zeelenberg, Marcel et al. | 2016
- 165
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Anxiety About Cultural Dilution and Adoption of a Global LifestyleMaher, Amro A. et al. | 2016
- 167
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National Homophily in Multicultural Newcomer NetworksPillai, Kishore Gopalakrishna / Leonidou, Constantinos N. / Bian, Xuemei et al. | 2016
- 169
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A Cross-Cultural Approach to Annual Report Through Impression ManagementRomanazzi, Salvatore / Petruzzellis, Luca / Aguiari, Roberto et al. | 2016
- 175
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How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand AttitudeGonzalez-Jimenez, Hector / Fastoso, Fernando / Fukukawa, Kyoko et al. | 2016
- 177
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The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction OnlineAlcántara-Pilar, Juan Miguel / Barrio-García, Salvador / Porcu, Lucia / Crespo-Almendros, Esmeralda et al. | 2016
- 183
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The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in AsiaAwanis, Sandra / Schlegelmilch, Bodo B. / Cui, Charles C. et al. | 2016
- 185
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Psychological Distance in Cause-Related Product Buying DecisionsXue, Tao / Xiao, Sarah Hong / Iyer, Gopalkrishnan R. et al. | 2016
- 189
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaMoraes, Caroline / Ferreira, Carlos / Michaelidou, Nina / McGrath, Michelle et al. | 2016
- 195
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Experiencing Brand on Mobile Augmented RealityChang, Shing-Wan / Siregar, Yuri Heikal et al. | 2016
- 197
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Assessing Social Media e-Visibility: A Framework to Compare Goods vs. Service FirmsVilnai-Yavetz, Iris / Levina, Olga / Medzhybovska, Nataliia et al. | 2016
- 203
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Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?Rondán-Cataluña, F. Javier / Arenas-Gaitán, Jorge / Ramírez-Correa, Patricio E. / Navarro-García, Antonio et al. | 2016
- 209
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The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media ContextBarcelos, Renato / Dantas, Danilo / Sénécal, Sylvain / Rossi, Carlos et al. | 2016
- 215
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Developing and Validating the Measurement Scale of e-Marketing OrientationChen, Yue-Yang / Huang, Hui-Ling et al. | 2016
- 227
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Influence of Different Types of Online Interaction on Brand Attitudes: A Cross-Cultural AnalysisZablocki, Agnieszka / Schlegelmilch, Bodo / Houston, Michael et al. | 2016
- 229
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The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian CustomersVianna, Kleinia Anjos / Mesquita, José Marcos Carvalho / Linhares, Mariana Regina Silva / Moreira, Patricia de Cássia Gomes et al. | 2016
- 243
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How to Impress Social Media Friends: The Social Motivations for Sharing Viral ContentBotha, Elsamari / Karam, Michael / Ogbonna, Erinma / Payne, Kelly / Stiehler, Beate et al. | 2016
- 259
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Corporate Brand Representations in B2B Companies’ WebsitesSimões, Cláudia / Perin, Marcelo G. / Singh, Jaywant et al. | 2016
- 261
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CEOs Who Tweet: Metaphors and Gendered CommunicationLocander, William H. / Ladik, Daniel M. / Locander, William B. et al. | 2016
- 263
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The Effects of Quality Signals Through Website Context Based on Trust in the Internet ServiceBrambilla, Flávio Régio / Gusatti, Ciro Eduardo et al. | 2016
- 265
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Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions—A Structured AbstractBlasco-Arcas, Lorena / Holmqvist, Jonas / Vignolles, Alexandra et al. | 2016
- 271
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Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality PerceptionsKüsgen, Sarah / Köcher, Sören / Paluch, Stefanie et al. | 2016
- 273
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Factors Affecting Online Review Helpfulness: Review and Reviewer ComponentsKarimi, Sahar / Wang, Fang et al. | 2016
- 275
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Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured AbstractMarino, Vittoria / Presti, Letizia Lo et al. | 2016
- 283
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How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking FeelingChecchinato, Francesca / Procidano, Isabella / Pisani, Marta et al. | 2016
- 289
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Facebook Fascination of School Children: Some Demographic InsightsBakshi, Madhupa et al. | 2016
- 295
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The Impact of Recommendations on the Cross-Channel Shopping BehaviorFlavián, Carlos / Gurrea, Raquel / Orús, Carlos et al. | 2016
- 303
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Impact of Firm-Created Content on User-Generated Content: Using a New Social Media Monitoring Tool to Explore TwitterCeballos, Manuel / Crespo, Ángel García / Cousté, Nora Lado et al. | 2016
- 307
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Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in MicroenterprisesHerrero-Crespo, Ángel / Collado-Agudo, Jesús / Martín-Gutiérrez, Héctor San et al. | 2016
- 315
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Does Third-Party Logistics Create a Synergy Effect on Firm PerformanceKwong, Kenneth K. et al. | 2016
- 319
-
Moving Sustainable Consumption from Hype to Reality Through the Value ChainIyer, Gopalkrishnan R. / Rothenberger, Sandra et al. | 2016
- 321
-
Modeling Antecedents in Trust–Commitment Vendor RelationshipsPayan, Janice M. / Hair, Joe / Svensson, Göran / Andersson, Svante / Awuah, Gabriel et al. | 2016
- 323
-
Dealer Satisfaction in Automotive Channel Relationships: Antecedents and ConsequencesCosmo, Lucrezia Maria / Palumbo, Ada et al. | 2016
- 339
-
What Drives Female Entrepreneurship in Japan?Inaba, Ayumi / Chang, Shing-Wan et al. | 2016
- 341
-
What Comes After the Honeymoon: Assessing the Process of Franchisee AdjustmentBlut, Markus / Backhaus, Christof / Woisetschläger, David / Evanschitzky, Heiner et al. | 2016
- 343
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Networking Entrepreneurship in Non-Technology Sectors. The Case of Olive OilGurrieri, Antonia R. / Spallini, Sabrina et al. | 2016
- 347
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Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business DevelopmentAiello, Gaetano / Donvito, Raffaele / Acuti, Diletta / Mazzoli, Valentina / Grazzini, Laura et al. | 2016
- 353
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The Context and Outcomes of Entrepreneurial Marketing as a Decision-Making Process Under UncertaintySá, Elisabete Sampaio / Farhangmehr, Minoo / Pinho, José Carlos et al. | 2016
- 357
-
Exploring the Dual Effects of Waiting on Satisfaction with Health ServiceLiu, Yi-Fen / Jou, Jacob Y. H. / Ling, I-Ling et al. | 2016
- 359
-
Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear AppealsHartmann, Patrick / Apaolaza, Vanessa / D’Souza, Clare / Barrutia, Jose M. / Echebarria, Carmen et al. | 2016
- 369
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Predictors of HIV/AIDS-Related Behaviours Within the Population of Kinshasa: The Impact of Socio-Demographic and Environmental FactorsAyikwa, Lutete C. / Jager, Johan W. et al. | 2016
- 381
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Early Findings on Alcohol Consumption: A Licensed Premise Observation StudyBuyucek, Nuray / Rundle-Thiele, Sharyn et al. | 2016
- 385
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Key Success Factors for Brand Orientation in Dutch HospitalsVeen, Gerrita / Tielen, Judith et al. | 2016
- 393
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What Are We Fighting for? The Influence of Perceptions of Risk, Values, Benefits and Enjoyment in Martial Arts Club MembershipKopanidis, Foula Z. / Shaw, Michael J. et al. | 2016
- 399
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Does Authenticity Matter in Corporate Social Responsibility Acts?Alhouti, Sarah / Johnson, Catherine M. / Holloway, Betsy Bugg et al. | 2016
- 401
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Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health CommunicationsOrazi, Davide C. / Theilacker, Max N. / Bove, Liliana L. / Lei, Jing et al. | 2016
- 407
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Designing Mobile Applications for Healthcare Professional Use: A Service Marketing PerspectiveDaskalopoulou, Athanasia / Keeling, Kathy / Mehandjiev, Nikolay / Jones, Rowan Pritchard et al. | 2016
- 409
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A Conceptual Model of Service Providers’ Psychological Resilience at the WorkplaceNg, Sandy et al. | 2016
- 411
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An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale SectorGruber, Verena / Holweg, Christina / Teller, Christoph et al. | 2016
- 413
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Segmenting Australian High School Students Utilising a Two-Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol ProgramDietrich, Timo / Rundle-Thiele, Sharyn / Schuster, Lisa / Drennan, Judy / Russell-Bennett, Rebekah / Leo, Cheryl / Connor, Jason et al. | 2016
- 415
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What is the Lived Experience of Trafficked Persons in Nigeria?Badejo, Abi / Rundle-Thiele, Sharyn / Kubacki, Krzysztof et al. | 2016
- 417
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Re-examining Value Co-creation in the Age of Interactive Service RobotsBarnett, Willy / Foos, Adrienne / Gruber, Thorsten / Keeling, Debbie Isobel / Keeling, Kathleen / Nasr, Linda et al. | 2016
- 423
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Commercial Programs: Improving Eating and Exercising Behaviour to Reduce Weight Through Increased Self-EfficacyParkinson, Joy et al. | 2016
- 427
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Synergy and Integration of Multiple Media to Enhance Exposure and Impact of Out-of-Home AdvertisingRoux, Thérèse / Waldt, De la Rey et al. | 2016
- 429
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Assessing the Impact of Internal Marketing Orientation on an Organization’s PerformanceBabu, Mujahid Mohiuddin / Kang, Jikyeong et al. | 2016
- 431
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The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by ElectroencephalogramSantos, M. Alonso Dos / Baeza, S. et al. | 2016
- 433
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The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market PerformancePorcu, Lucia / Barrio-García, Salvador / Alcántara-Pilar, Juan Miguel / Crespo-Almendros, Esmeralda et al. | 2016
- 439
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Beyond Negative Liberties: The Role of the Brand as Value FacilitatorBiraghi, Silvia / Gambetti, Rossella C. / Graffigna, Guendalina / Schultz, Don E. et al. | 2016
- 441
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Is IMC “Marketing Oriented”?Kitchen, Philip J. et al. | 2016
- 445
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Predictable Patterns of Prescribing InnovationStern, Philip / Wright, Malcolm / Faulkner, Margaret / Konopka, Roman et al. | 2016
- 451
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Customer Interaction as a Source for Innovation? Evidence from Hybrid OfferingsSchaarschmidt, Mario / Walsh, Gianfranco et al. | 2016
- 453
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Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing UnderstandingViswanathan, Vijay / Schultz, Don / Block, Martin / Blood, Anne J. / Breiter, Hans C. / Calder, Bobby / Chamberlain, Laura / Lee, Nick / Livengood, Sherri / Mulhern, Frank J. et al. | 2016
- 471
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Don’t Pester Me! Unwanted Upgrade InnovationXiao, Yazhen / Spanjol, Jelena et al. | 2016
- 475
-
Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business IndustriesCedrola, Elena / Battaglia, Loretta / Quaranta, Anna Grazia et al. | 2016
- 491
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Marketing Capabilities and the “Salmon Run” Toward AdaptationAsseraf, Yoel / Shoham, Aviv et al. | 2016
- 493
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Is Preference for Global Brands in Emerging Markets Determined by “True” Globalness or “Mere” Foreignness?Fastoso, Fernando / Reynolds, Nina et al. | 2016
- 495
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A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative IntentPetrovici, Dan / Dianoux, Christian / Ford, John / Herrmann, Jean-Luc / Whitelock, Jeryl et al. | 2016
- 497
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Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and FranceBartikowski, Boris / Cleveland, Mark et al. | 2016
- 499
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The Inconsistency of Ethnocentric Bias in the Dual-Attitude ModelTseng, Ting-hsiang / Balabanis, George / Liu, T. Matthew et al. | 2016
- 503
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A Knowledge Perspective on the Uppsala and Born Global Internationalization ModelsGulanowski, Daniel / Plante, Llynne / Papadopoulos, Nicolas et al. | 2016
- 505
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Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-AnalysisSamiee, Saeed / Leonidou, Leonidas C. / Aykol, Bilge / Stöttinger, Barbara / Christodoulides, Paul et al. | 2016
- 511
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International Performance: The Role of Inertia, Stability, and Multinational FlexibilityEhrlich, Tsipora / Shoham, Aviv / Asseraf, Yoel et al. | 2016
- 515
-
Development and Validation of a Fashion Readiness Scale: A Preliminary ReportHsiao, Cheng-Chieh / Liu, Fang-Mei et al. | 2016
- 517
-
Terroir in a Bottle: Segmenting Consumer Choices in Generation YCapitello, Roberta / Agnoli, Lara / Charters, Steve / Begalli, Diego et al. | 2016
- 529
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How to Make Better Consumers in Luxury: The Role of Shame and EmpathyAmatulli, Cesare / Angelis, Matteo / Peluso, Alessandro M. / Soscia, Isabella / Bagozzi, Richard P. / Guido, Gianluigi et al. | 2016
- 535
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Customer’s Higher Willingness to Pay in Accordance with Mass CustomizationVessal, Saeedeh Rezaee / Valette-Florence, Pierre / Guizani, Haithem et al. | 2016
- 539
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Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor OrientationsGavriel, Dahan / Aviv, Shoham et al. | 2016
- 541
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Customer Acquisition and Customer Retention in a Competitive IndustryLianos, Gerasimos / Sloev, Igor et al. | 2016
- 553
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Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and TurnoverScheidler, Sabrina / Schons, Laura Marie / Spanjol, Jelena et al. | 2016
- 557
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Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price ClaimsBambauer-Sachse, Silke / Massera, Laura et al. | 2016
- 563
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Consumer Preferences for Bundles and Bundle Components with Odd and Even Price EndingsBaumgartner, Bernhard / Hähnchen, Anjulie et al. | 2016
- 565
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From Product Manufacturer to System Provider: Revenue Models for Product Service SystemsRadic, Marija / Liebtrau, Robert M. / Radic, Dubravko et al. | 2016
- 579
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Latitude of Quantity Acceptance: Conceptualization and Empirical ValidationKalyanaram, Gurumurthy / Saini, Gordhan K. / Sahay, Arvind et al. | 2016
- 587
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Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Managementur Rehman, Manqoosh / Kausar, A. Rashid et al. | 2016
- 599
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Celebrity Branding Advertising Processing: A Conceptual ModelAzevedo, António et al. | 2016
- 613
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Origin Labelling as a Differentiation Strategy for Wood ProductsChamberland, Vincent / Robichaud, François / Gélinas, Nancy et al. | 2016
- 627
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Virtual Brand Communities: Pathways to Brand Trust?Mousavi, Sahar / Roper, Stuart / Keeling, Kathy et al. | 2016
- 629
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting ContextDickenson, Peter / Souchon, Anne et al. | 2016
- 635
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The Impact of Digital Corporate Branding on Consumer-Company IdentificationSingh, Jaywant / Simões, Cláudia et al. | 2016
- 637
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Multiple Stakeholders’ Perspectives on Franchisee Brand BenefitsGhantous, Nabil / Jaolis, Ferry et al. | 2016
- 639
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Can We See a Difference? The Influence of Consumer Characteristics on Regular and Premium Store Brand UsageKopanidis, Foula / Robinson, Linda / Reid, Mike / Uy, Cherrymae et al. | 2016
- 645
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Product Complexity in Consumer Research: Literature Review and Implications for Future ResearchMützel, Lisa Monika Anna / Kilian, Thomas et al. | 2016
- 663
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My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an AcquisitionGlanfield, Keith / Chernatony, Leslie / Suvatjis, Yannis et al. | 2016
- 677
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Growing Without Getting Bigger: A Structured AbstractPeretz, Adrian / Olsen, Lars Erling et al. | 2016
- 683
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Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?Solja, Eeva / Liljander, Veronica / Söderlund, Magnus et al. | 2016
- 685
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Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers’ Perceptions of Brand SustainabilityRossi, Patricia / Pinto, Diego Costa / Herter, Marcia / Gonçalves, Dilney et al. | 2016
- 687
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The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious OrientationKaraosmanoglu, Elif / Isiksal, Didem Gamze et al. | 2016
- 693
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A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business SectorsDunes, Mathieu et al. | 2016
- 699
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The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility ApproachRuiz-Mafé, Carla / Aldas-Manzano, Joaquin / Veloutsou, Cleopatra et al. | 2016
- 707
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Towards an Enhanced Model for Customer Patronage: A Structured AbstractRigopoulou, Irini / Kehagias, John et al. | 2016
- 713
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Animosity, Affinity, and Purchase Intentions Among Ethnic ConsumersBanna, Alia / Papadopoulos, Nicolas / Murphy, Steven A. / Rojas-Méndez, José / Rod, Michel et al. | 2016
- 731
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The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of ModeratorsPollack, Birgit Leisen et al. | 2016
- 733
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Consumers’ Willingness to Pay for Privacy ServicesThompson, Frauke Mattison / Plangger, Kirk et al. | 2016
- 735
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Achieving Relationship Termination Quality: A Conceptual ModelYu, Ting / White, Christopher et al. | 2016
- 741
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The Emotional and Professional Costs of Pleasing CustomersMedler-Liraz, Hana / Yagil, Dana et al. | 2016
- 743
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Forgiveness in Buyer–Seller Relationships Gone BadStuebiger, Nina / Baumann, Jasmin / Haas, Alexander / Meunier-FitzHugh, Kenneth et al. | 2016
- 745
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Relationship Communication and Relationship Quality as Predictors of Relationship ContinuityLassar, Walfried M. / Roy, Sanjit / Makam, Sathyaprakash Balaji et al. | 2016
- 747
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Predicting Customer Churn in the Insurance Industry: A Data Mining Case StudySchena, Francesco et al. | 2016
- 755
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Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit PerspectiveOgilvie, Jessica / Lindsey, Kris / Reynolds, Kristy / Northington, William Magnus et al. | 2016
- 757
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Antecedents of Peripheral Services Cross-Buying BehaviorEvanschitzky, Heiner / Malhotra, Neeru / Wangenheim, Florian v. / Lemon, Katherine N. et al. | 2016
- 759
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Emotional and Behavioral Consequences of Cross-Border ShoppingNagengast, Liane / Linzmajer, Marc / Boettger, Tim / Rudolph, Thomas et al. | 2016
- 761
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Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online RetailersSalciuviene, Laura / Daryanto, Ahmad et al. | 2016
- 763
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Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood RetailersWarleta, Gonzalo Moreno / Gallo, María Puelles / Ventisca, Mónica Díaz-Bustamante et al. | 2016
- 769
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Industrial Lifestyles from the Perspective of B2B SalesBossler, Ann-Kathrin / Kovac, Kristina / Kuhn, Marc / Reit, Vanessa et al. | 2016
- 779
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Sales and Marketing, and Customer Relationships: A Structured AbstractMeunier-FitzHugh, Kenneth / Meunier-FitzHugh, Leslie Caroline et al. | 2016
- 781
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Changes to Sales Force Control Systems in Times of Crisis: What Do Salespeople Feel? How Do They Respond? A Structured AbstractLavorata, Laure / Besson, Madeleine et al. | 2016
- 787
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How Do Firms Value Their Sales Organizations?Keshavarz, Alireza / Rouziès, Dominique et al. | 2016
- 789
-
Toward a Global Perspective of Sales Strategy ComponentsMartin, Xavier C. et al. | 2016
- 793
-
The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” ClaimApaolaza, Vanessa / Hartmann, Patrick / López, Cristina M. / Echebarria, Carmen / Barrutia, Jose M. et al. | 2016
- 801
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Assessing the Role of Haptic Imagery in Print Advertising: An Empirical InvestigationPino, Giovanni / Guido, Gianluigi / Tomacelli, Carla / Capestro, Mauro et al. | 2016
- 803
-
Communication in Relief: Should We Embosse the Brand or the Product?Capelli, Sonia / Ferreira, Bruno / Thomas, Fanny et al. | 2016
- 811
-
The Conceptual Chain From Event Activities to Emotions to Atmosphere, and Sponsor Awareness and PatronageCornwell, T. Bettina / Jahn, Steffen / Suh, Wang Suk et al. | 2016
- 815
-
The Impact of Didactic Resources’ Quality and the Instructor’s Attitude: E-Learning Continuance Explained by Flow and Presence ExperiencesRodríguez-Ardura, Inma / Meseguer-Artola, Antoni / Ammetller, Gisela et al. | 2016
- 817
-
The Antecedents of Service Innovation: The Roles of Explorative and Exploitative Marketing CapabilitiesHuang, Hui-Ling / Chen, Yue-Yang et al. | 2016
- 827
-
Why B2B Firms Measure Service ProductivityWalsh, Gianfranco / Evanschitzky, Heiner / Schaarschmidt, Mario / Walgenbach, Peter / Beatty, Sharon E. et al. | 2016
- 831
-
The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra SectorKirchner, Theresa A. / Markowski, Edward P. / Ford, John B. et al. | 2016
- 833
-
Customer Coping Behaviour During Service Failures: The Role of Self-Efficacy and Failure SeveritySingh, Jaywant / Crisafulli, Benedetta / Roy, Sanjit Kumar et al. | 2016
- 835
-
How Does Frontline Employees’ Perceived External Reputation Affect Service Innovation Implementation? A Dual-Path ModelSchaarschmidt, Mario / Walsh, Gianfranco et al. | 2016
- 837
-
Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social ElementsBalakrishnan, Bamini K. P. D. / Muthaly, Siva / Leenders, Mark et al. | 2016
- 849
-
The Role of Online Reviews in Services Sector and Implications for Services FirmsSanghavi, Nitin / Mattos, Claudio / McGuffog, Mary / Kumar, Jain / Salciuviene, Laura et al. | 2016
- 851
-
Interactive Effects of Service Attributes on Customer SatisfactionLiu, Matthew Tingchi / Brock, James L. et al. | 2016
- 859
-
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice AttainmentElsharnouby, Tamer H. et al. | 2016
- 861
-
Do We Click at the First Sight? Exploring the Customer–Employee Instant Rapport in the First Service EncounterLin, Jiun-Sheng Chris / Chu, Chih-Ying / Liang, Haw-Yi et al. | 2016
- 865
-
Satisfying Customers Through Satisfied Employees: Exploring the Emotional Mechanism Linking Employee Satisfaction and Customer SatisfactionLin, Jiun-Sheng Chris / Liang, Haw-Yi / Chu, Chih-Ying et al. | 2016
- 869
-
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship QualityElsharnouby, Tamer H. / Elsharnouby, Mohamed / Jayawardhena, Chanaka / Elbedweihy, Alaa M. et al. | 2016
- 871
-
“I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning ServicesKopanidis, Foula / Robinson, Linda / Shaw, Michael et al. | 2016
- 877
-
Does Incivility Cost? Examining the Effects of Incivility in Service SettingsOkan, Mehmet / Baş, A. Banu Elmadağ / Sezgin, Selime et al. | 2016
- 879
-
Knocking Opportunities: The Impact of Damage Values on Opportunistic Customer Claiming Behavior After Service FailureKöcher, Sören / Küsgen, Sarah / Holzmüller, Hartmut H. et al. | 2016
- 881
-
Nostalgic Consumption: Does It Also Work for Services?Seger-Guttmann, Tali / Vilnai-Yavetz, Iris et al. | 2016
- 887
-
Does CSR Mean Performance for Consumers? An Implicit Study in the Field of BankingLécuyer, Charlotte / Capelli, Sonia / Sabadie, William et al. | 2016
- 893
-
Examining Customer Referral Reward Programs: Does Reward Fairness Matter?Dose, David / Walsh, Gianfranco et al. | 2016
- 895
-
An Empirical Examination of Antecedent and Consequence of Service-Intensive Quality Evaluation Within Bridal Retail SettingCook, Sasikarn Chatvijit / Watchravesringkan, Kittichai et al. | 2016
- 897
-
Prosumption and Value-in-Use: The Complementary Role of Transaction Cost in S-D LogicCronin, J. Joseph / Nagel, Duane M. / Bourdeau, Brian L. et al. | 2016
- 903
-
Consumer Co-production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill IndividualsSpanjol, Jelena / Cui, Anna S. / Nakata, Cheryl / Sharp, Lisa / Crawford, Stephanie Y. / Xiao, Yazhen / Watson-Manheim, Mary Beth et al. | 2016
- 905
-
Customers’ Attribution of Blame When Other Customers Enhance or Destroy the Service OfferingTombs, Alastair / Finsterwalder, Jörg et al. | 2016
- 907
-
Financial Services for the Poor: The Case for a Catholic BankKoku, P. Sergius et al. | 2016
- 915
-
Political Tourism/Tourist Revisited: Extending the Concept in a Developing Country’s Point of View: A Thought-Provoking Case from TurkeyAnil, Nihat Kamil / Pfajfar, Gregor / Kocabiyik, E. Tugba et al. | 2016
- 917
-
Happiness, Willingness-to-Share and Materialism in the Experiential PurchaseLing, I-Ling / Liu, Yi-Fen / Rajah, Edwin et al. | 2016
- 919
-
Do Customers Prefer Casinos with CSR? An Empirical StudyLiu, Matthew Tingchi / Shi, Guicheng / Tseng, Ting-Hsiang et al. | 2016
- 925
-
Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel IndustryPascual-Fernández, Primitiva / López-Sánchez, José Ángel / Reynoso, Javier / Santos-Vijande, María Leticia et al. | 2016
- 927
-
Technology and Cultural Heritage Management: Can Technology Have an Impact on Word-of-Mouth and Territorial Attractiveness?Pietro, Laura / Mugion, Roberta Guglielmetti / Renzi, Maria Francesca / Toni, Martina et al. | 2016
- 933
-
A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion TheoryChiang, Lanlung / Manthiou, Aikaterini / Chou, Cindy Yunhsin et al. | 2016
- 935
-
The Role of Wine Tourism in Italian SMEs’ Internationalization: Eight CasesFrancioni, Barbara / Vissak, Tiia / Musso, Fabio et al. | 2016
- 941
-
Community Destination Branding: Potential and ParadoxMurdy, Samantha / Alexander, Matthew et al. | 2016
- 943
-
Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise FailuresKoku, P. Sergius et al. | 2016
- 949
-
Exploring Resident Versus Visiting Nationalities’ Perceptions on Airport Service QualityPantouvakis, Angelos / Karakasnaki, Maria / Renzi, Maria Francesca et al. | 2016
- 955
-
Hedonic Ethics: Understanding Tourists’ Self-Defined Ethical ExperiencesMalone, Sheila et al. | 2016
- 963
-
A Proposed Benchmark Analysis of the Connection Between Wine Production and Destination PerceptionBigi, Alessandro / Bonera, Michelle et al. | 2016
- 969
-
Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness TouristsVigolo, Vania / Bonfanti, Angelo et al. | 2016
- 983
-
The Moderating Role of Attention on Country-of-Origin (COO) Effects: A Structured AbstractFrazer, Renaud et al. | 2016