Introduction to Market Research — 3rd ed. 2019 (English)
- New search for: Sarstedt, Marko
- New search for: Mooi, Erik
- New search for: Sarstedt, Marko
- New search for: Mooi, Erik
In:
A Concise Guide to Market Research
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1-9
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2018
- Article/Chapter (Book) / Electronic Resource
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Title:Introduction to Market Research
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Contributors:Sarstedt, Marko ( author ) / Mooi, Erik ( author )
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Published in:
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Edition:3rd ed. 2019
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Publisher:
- New search for: Springer Berlin Heidelberg
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Place of publication:Berlin, Heidelberg
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Publication date:2018-07-20
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Size:9 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Introduction to Market ResearchSarstedt, Marko / Mooi, Erik et al. | 2018
- 11
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The Market Research ProcessSarstedt, Marko / Mooi, Erik et al. | 2018
- 25
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DataSarstedt, Marko / Mooi, Erik et al. | 2018
- 47
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Getting DataSarstedt, Marko / Mooi, Erik et al. | 2018
- 91
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Descriptive StatisticsSarstedt, Marko / Mooi, Erik et al. | 2018
- 151
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Hypothesis Testing and ANOVASarstedt, Marko / Mooi, Erik et al. | 2018
- 209
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Regression AnalysisSarstedt, Marko / Mooi, Erik et al. | 2018
- 257
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Principal Component and Factor AnalysisSarstedt, Marko / Mooi, Erik et al. | 2018
- 301
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Cluster AnalysisSarstedt, Marko / Mooi, Erik et al. | 2018
- 355
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Communicating the ResultsSarstedt, Marko / Mooi, Erik et al. | 2018