The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands (English)
- New search for: Plötz, Susanne
- New search for: Martinez, Luisa M.
- New search for: Martinez, Luis F.
- New search for: Ramos, Filipe R.
- New search for: Martínez-López, Francisco J.
- New search for: Plötz, Susanne
- New search for: Martinez, Luisa M.
- New search for: Martinez, Luis F.
- New search for: Ramos, Filipe R.
In:
Advances in Digital Marketing and eCommerce
: Fourth International Conference, 2023
;
Chapter: 27
;
270-289
;
2023
- Article/Chapter (Book) / Electronic Resource
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Title:The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands
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Additional title:Springer Proceed. Business, Economics
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Contributors:Martínez-López, Francisco J. ( editor ) / Plötz, Susanne ( author ) / Martinez, Luisa M. ( author ) / Martinez, Luis F. ( author ) / Ramos, Filipe R. ( author )
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Conference:Digital Marketing & eCommerce Conference ; 2023 ; Barcelona, Spain
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Published in:Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 ; Chapter: 27 ; 270-289
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Publisher:
- New search for: Springer Nature Switzerland
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Place of publication:Cham
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Publication date:2023-04-29
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Size:20 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?Ramadan, Zahy / Abosag, Ibrahim / Gadalla, Eman et al. | 2023
- 2
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Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey OutcomesAmpler, Nadine / Koch, Christian / Olbrich, Rainer et al. | 2023
- 3
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Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer RatingsKato, Takumi et al. | 2023
- 4
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Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product ImagesZhan, Zhu / Xu, Bugao et al. | 2023
- 5
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Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative StudyVernuccio, Maria / Boccalini, Sara / Patrizi, Michela / Pastore, Alberto et al. | 2023
- 6
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An Exploratory Study of Audiobook Discount PricingChen, Li et al. | 2023
- 7
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Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-CommerceLaw, Monica / Ng, Mark / Lam, Lubanski / Cui, Xiling et al. | 2023
- 8
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Advertising Value of Podcast AdvertisingSchultz, Carsten D. et al. | 2023
- 9
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They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic ProductsErmecke, Kevin / Olbrich, Rainer / Brüggemann, Philipp et al. | 2023
- 10
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How the Quick Commerce Business Model Delivers Convenience in Online Grocery RetailingRau, Johanna / Altenburg, Lina / Ghezzi, Alessandro Iuffmann et al. | 2023
- 11
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Influencer Marketing Strategies in Foreign MarketplacesWang, Nuo et al. | 2023
- 12
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Analysis of the Possibilities of Implementing Bitcoin and Other Cryptocurrency Payments at the UniversityFabus, Juraj / Garbarova, Miriam / Kremenova, Iveta / Vartiak, Lukas et al. | 2023
- 13
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How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech StartupsOlivieri, Mirko / Hu, Lala / Cantù, Chiara et al. | 2023
- 14
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An Empirical Study on the Role of CRM and Big Data in the Automotive IndustryHu, Lala / Basiglio, Angela et al. | 2023
- 15
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Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future ResearchJohn, Surej P. / Supramaniam, Sivakumari et al. | 2023
- 16
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How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer MotivesMuggenhuber, Johanna / Doppler, Tanja / Cerha, Cordula / Zniva, Robert et al. | 2023
- 17
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The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and RetentionGachassin, Emilie / Prentice, Catherine / Thaichon, Park et al. | 2023
- 18
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The Development of Online Shopping and Finding Information About Products in the Visegrad Four CountriesFedorko, Richard / Kráľ, Štefan / Štofejová, Lenka et al. | 2023
- 19
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How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image CongruenceHellemans, Johan / Willems, Kim / Brengman, Malaika et al. | 2023
- 20
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Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)Sánchez-Torres, Javier A. / Agudelo-Escobar, Liliana / Arroyo-Cañada, Francisco-Javier / Argila-Irurita, Ana / Sole-Moro, Maria-Luisa et al. | 2023
- 21
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Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerceKhaddage-Soboh, Nada et al. | 2023
- 22
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On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism SectorFondevila-Gascón, Joan-Francesc / Lopez-Lopez, David / Puiggròs, Elena / Perez-Cubero, Paula et al. | 2023
- 23
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The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping OnlineHorváth, Jakub / Fedorko, Richard et al. | 2023
- 24
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Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ PerceptionsGirotto, Michele / Irurita, Ana Maria Argila / Moro, María Luisa Solé et al. | 2023
- 25
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Analyzing Customer Behavior In-Store: A Review of Available TechnologiesSaßnick, Olaf / Zniva, Robert / Schlager, Christina / Horn, Matthäus / Kozlica, Reuf / Neureiter, Tina / Kranzer, Simon / Müllner, Viktoria / Nöbauer, Julian et al. | 2023
- 26
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Digital Marketing and E-Commerce a Bibliometric AnalysisGuillén-Pujadas, Miguel / Alaminos, David / Vizuete-Luciano, Emili / Argila-Irurita, Ana María / Solé-Moro, María Luisa et al. | 2023
- 27
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The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable BrandsPlötz, Susanne / Martinez, Luisa M. / Martinez, Luis F. / Ramos, Filipe R. et al. | 2023
- 28
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Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?Rach, Markus et al. | 2023
- 29
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Traditional Brands vs. Born-Digital Brands: The Case of the Fashion IndustryRibeiro, Liliana / Maués, Amanda et al. | 2023