Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal (English)
- New search for: Casais, Beatriz
- New search for: Ferreira, Marisa R.
- New search for: Proença, João F.
- New search for: Basil, Debra Z.
- New search for: Diaz-Meneses, Gonzalo
- New search for: Basil, Michael D.
- New search for: Casais, Beatriz
- New search for: Ferreira, Marisa R.
- New search for: Proença, João F.
In:
Social Marketing in Action
: Cases from Around the World
;
Chapter: 11
;
175-186
;
2019
- Article/Chapter (Book) / Electronic Resource
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Title:Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal
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Additional title:Springer Texts Business, Economics
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Contributors:Basil, Debra Z. ( editor ) / Diaz-Meneses, Gonzalo ( editor ) / Basil, Michael D. ( editor ) / Casais, Beatriz ( author ) / Ferreira, Marisa R. ( author ) / Proença, João F. ( author )
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Published in:Social Marketing in Action : Cases from Around the World ; Chapter: 11 ; 175-186Springer Texts in Business and Economics ; 175-186
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Publisher:
- New search for: Springer International Publishing
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Place of publication:Cham
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Publication date:2019-05-25
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Size:12 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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The Big Picture in Social MarketingBasil, Debra Z. et al. | 2019
- 2
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The Fundamentals of Social MarketingBasil, Debra Z. et al. | 2019
- 3
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Research and Evaluation in Social MarketingBasil, Michael D. et al. | 2019
- 4
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Theory in Social MarketingBasil, Michael D. et al. | 2019
- 5
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A Brief History of Social MarketingDiaz-Meneses, Gonzalo / Basil, Michael D. et al. | 2019
- 6
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Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing CampaignAlgie, Jennifer / Mead, Nicole et al. | 2019
- 7
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The Second Life of Food: When Social Marketing Bridges Solidarity and Waste PreventionSilchenko, Ksenia / Simonetti, Federica / Gistri, Giacomo et al. | 2019
- 8
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The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer ResearchVitartas, Peter / Shipley, Nicholas / March, Aaron et al. | 2019
- 9
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VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership AcademyReis-Marques, Carlos / Lages, Luís Filipe / Caminati, Valentine Vix et al. | 2019
- 10
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Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social MarketingLafreniere, Katherine C. / Howie, Katharine et al. | 2019
- 11
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Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in PortugalCasais, Beatriz / Ferreira, Marisa R. / Proença, João F. et al. | 2019
- 12
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Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible BehaviorBürklin, Nina et al. | 2019
- 13
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Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in IndiaKumar, Dinesh / Gupta, Punam et al. | 2019
- 14
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Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood ObesityGurviez, Patricia / Raffin, Sandrine et al. | 2019
- 15
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Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical IssueAlur, Sivakumar et al. | 2019
- 16
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Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United KingdomLafreniere, Katherine C. / McArthur, Andy et al. | 2019
- 17
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Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing CampaignKureshi, Sonal / Thomas, Sujo et al. | 2019
- 18
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Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in IndiaTiganas, Andrei / Boghean, Anamaria / Vázquez, José Luis et al. | 2019
- 19
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Using Social Marketing to Promote Handwashing with Soap for a Healthier VietnamDoan, Hoang Minh / Truong, Van Dao et al. | 2019
- 20
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Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, CanadaLafreniere, Katherine C. / Basil, Debra Z. et al. | 2019
- 21
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Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social MarketingErickson, G. Scott et al. | 2019
- 22
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Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social NetworksLafreniere, Katherine C. / Basil, Michael D. et al. | 2019
- 23
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A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to SeeÜçok Hughes, Mine / McConnell, Will / Groner, Stephen et al. | 2019
- 24
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The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, CanadaLafreniere, Katherine C. / Basil, Debra Z. et al. | 2019
- 25
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Applying Social Marketing to Koala Conservation: The “Leave It” Pilot ProgramDavid, Patricia / Pang, Bo / Rundle-Thiele, Sharyn et al. | 2019
- 26
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Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior ChangeDomegan, Christine / McHugh, Patricia / McCauley, Veronica / Davison, Kevin et al. | 2019
- 27
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Enhancing Health by Means of Massive Open Online CoursesDiaz-Meneses, Gonzalo et al. | 2019
- 28
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Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18Deshpande, Sameer et al. | 2019
- 29
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A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s EmpowermentDíaz-Perdomo, Yolanda / Álvarez-González, Luis I. / Sanzo-Pérez, M. José et al. | 2019
- 30
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Correction to: Social Marketing in ActionBasil, Debra Z. / Diaz-Meneses, Gonzalo / Basil, Michael D. et al. | 2019