Rejoinder (English)
National licence
- New search for: Della Bitta, Albert J.
- New search for: Della Bitta, Albert J.
In:
Journal of the Academy of Marketing Science
;
10
, 1
;
16-19
;
1982
- Article (Journal) / Electronic Resource
-
Title:Rejoinder
-
Contributors:Della Bitta, Albert J. ( author )
-
Published in:Journal of the Academy of Marketing Science ; 10, 1 ; 16-19
-
Publisher:
- New search for: Springer-Verlag
-
Place of publication:New York
-
Publication date:1982-12-01
-
Size:4 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 10, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
-
Consumer behavior: Some thoughts on Sheth’s evaluation of the disciplineDella Bitta, Albert J. et al. | 1982
- 10
-
ReplySheth, Jagdish N. et al. | 1982
- 16
-
RejoinderDella Bitta, Albert J. et al. | 1982
- 20
-
Directions for marketing knowledge development: Opinions of marketing research managersDuncan, Calvin P. / Lillis, Charles M. et al. | 1982
- 37
-
The structure of consumers' satisfaction: Cross-product comparisonsNeil Maddox, R. et al. | 1982
- 54
-
Multi-stage information processing behavior: An experimental investigationMalhotra, Naresh K. et al. | 1982
- 72
-
Copy testing methods and measures favored by top ad agency and advertising executivesOstlund, Lyman E. / Clancy, Kevin et al. | 1982
- 90
-
National advertising, brands, and channel control: An historical perspective with contemporary optionsPatti, Charles H. / Fisk, Raymond P. et al. | 1982
- 109
-
Consumer involvement in retail store positioningArora, Raj et al. | 1982
- 125
-
Consumers' awareness and attitude towards repricingBellur, Venkatakrishna V. et al. | 1982
- 140
-
Effect of sponsor advocacy on message perception and attitude changeCook, Robert W. / Joseph, W. Benoy et al. | 1982
- 154
-
Decoding nonverbal and vocal communications: A laboratory studySchul, Patrick L. / Lamb, Charles W. et al. | 1982
- 165
-
Developing the marketing concept in public accounting firmsTyebjee, Tyzoon T. / Bruno, Albert V. et al. | 1982
- 189
-
An RSM investigation of the profit potential of customer service variables in physical distributionRogers, John C. / Uhr, Ernest B. / Houck, Ernest C. et al. | 1982