How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool (English)
- New search for: Kotzaivazoglou, Iordanis
- New search for: Pascaloudis, Dimitrios
- New search for: Sylaiou, Stella
- New search for: Nerantzaki, Dafni-Maria
- New search for: Mantzirtzi, Eleni
- New search for: Kotzaivazoglou, Iordanis
- New search for: Pascaloudis, Dimitrios
- New search for: Sylaiou, Stella
- New search for: Nerantzaki, Dafni-Maria
- New search for: Mantzirtzi, Eleni
In:
Strategic Innovative Marketing
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173-179
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2016
- Article/Chapter (Book) / Electronic Resource
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Title:How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool
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Contributors:Kotzaivazoglou, Iordanis ( author ) / Pascaloudis, Dimitrios ( author ) / Sylaiou, Stella ( author ) / Nerantzaki, Dafni-Maria ( author ) / Mantzirtzi, Eleni ( author )
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Published in:Strategic Innovative Marketing ; 173-179
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Publisher:
- New search for: Springer International Publishing
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Place of publication:Cham
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Publication date:2016-09-27
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Size:7 pages
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ISBN:
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ISSN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 3
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Ambient Media in the View of the General Public and Their Relation to this Communication FormŠula, Tomáš / Banyár, Milan et al. | 2016
- 11
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Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young GenerationLendel, Viliam / Siantová, Eva / Závodská, Anna / Šramová, Veronika et al. | 2016
- 19
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Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport EventSofia, Gkarane / Chris, Vassiliadis et al. | 2016
- 25
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The Role of Gender in the Construction of Self Through Fashion BrandsOflazoğlu, Sonyel et al. | 2016
- 35
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Bologna Efforts to Promote Skills and Competences in Higher Education and the Greek ContextAsonitou, Sofia / Tromaridis, Harris et al. | 2016
- 45
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Core Skills as Marketing and Management Tools: Evidence from the Tourism SectorAsonitou, Sofia / Vitouladiti, Ourania et al. | 2016
- 57
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Knowledge Management and Employee General Competencies in Accounting FirmsTrivellas, Panagiotis / Kakkos, Nikolaos / Santouridis, Ilias et al. | 2016
- 65
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Personal Characteristics and Job Satisfaction of Greek Banking EmployeesBelias, D. / Kyriakou, D. / Koustelios, Athanasios / Varsanis, K. / Aspridis, G. et al. | 2016
- 73
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Social Networking Sites’ Usage in a Period of Crisis. A Segmentation Analysis of Greek College StudentsAntoniadis, I. / Koukoulis, I. / Serdaris, P. et al. | 2016
- 81
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Personal Characteristics and Organizational Culture of Greek Banking EmployeesBelias, D. / Koustelios, Athanasios / Varsanis, K. / Kyriakou, D. / Sdrolias, L. et al. | 2016
- 89
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Sustainability, Social Marketing and Host Attitudes About Tourism in the City of LarissaTrivellas, Panagiotis / Kakkos, Nikolaos / Vasiliadis, Labros / Belias, Dimitrios et al. | 2016
- 97
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Led to Change or Change to Lead?Mitroulis, Dimitrios / Kitsios, Fotis et al. | 2016
- 109
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An Innovative Promotional Tactic to Enhance TV Viewership Using Social MediaDanias, Konstantinos / Kyrimi, Angelika / Marmarokopos, George et al. | 2016
- 115
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Branding in the New Museum EraBelenioti, Zoe-Charis / Vassiliadis, Chris A. et al. | 2016
- 123
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e-Marketing in the Hotel Industry: Marketing Mix StrategiesSiakalli, M. / Masouras, A. / Papademetriou, C. et al. | 2016
- 131
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IMC Strategies of Festivals in Destination Brandingözdemir, Gökçe / Türkmenoğlu, Duygu et al. | 2016
- 139
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Tourism Innovation: Theoretical and Empirical ReviewMolina, Ruben / Ochoa, Melissa / Alcaraz, Jorge Victor et al. | 2016
- 145
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The Communication Role of the ‘Imagined Communities’ in the Promotion of International EventsKavoura, Androniki / Sakas, Damianos P. et al. | 2016
- 153
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e-services Development in the Collaborative WorldBithas, George / Sakas, Damianos P. et al. | 2016
- 159
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Business Transformation Through Service Science: A Path for Business ContinuityBithas, George / Sakas, Damianos P. / Kutsikos, Konstadinos et al. | 2016
- 165
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The Concept of Corporate Reputation Assessment Model—The Stock Market Investors PerspectiveNawrocki, Tomasz L. / Szwajca, Danuta et al. | 2016
- 173
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How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations ToolKotzaivazoglou, Iordanis / Pascaloudis, Dimitrios / Sylaiou, Stella / Nerantzaki, Dafni-Maria / Mantzirtzi, Eleni et al. | 2016
- 181
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Specifics of Marketing in the Process of Reintegration of Slovak ResearchersLendel, Viliam / Závodská, Anna / Šramová, Veronika et al. | 2016
- 189
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Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on ConsumersŠula, Tomáš / Banyár, Milan / Juříková, Martina et al. | 2016
- 197
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Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for MeasurementKiriakidis, Stavros et al. | 2016
- 203
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The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural OrganizationsTrivella, Lamprini / Nasiopoulos, Dimitrios K. / Trivellas, Panagiotis et al. | 2016
- 211
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Priming Effects on Cross-Cultural Business Ethical PerceptionsTomaras, Petros / Tsalikis, John et al. | 2016
- 219
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Understanding Journalists on Twitter: The Czech CaseKlimeš, David et al. | 2016
- 227
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The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech RepublicMráček, Pavel / Mucha, Martin et al. | 2016
- 235
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Reverse Logistics in Marketing CampaignsMilichovský, František et al. | 2016
- 245
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Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing FirmsNotta, Ourania / Vlachvei, Aspasia et al. | 2016
- 253
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The Perception of Warning Signs at Different CulturesGirisken, Yener / Eser Telci, E. / Arikan, Esra / Kefallonitis, Efstathios et al. | 2016
- 259
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Humour—The Strongest Emotional Appeal in AdvertisingHorňák, Pavel et al. | 2016
- 265
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The Links Among Quality, Service Recovery, Value, and Loyalty on the InternetYarimoglu, Emel Kursunluoglu et al. | 2016
- 275
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Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green MarketingAivazidou, Eirini / Tsolakis, Naoum / Vlachos, Dimitrios P. / Iakovou, Eleftherios et al. | 2016
- 283
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The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential AttributesBalladares, Gabriela / Miralles, Francesc / Kennett, Chris et al. | 2016
- 291
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Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling ApproachTziogas, Charalampos / Georgiadis, Patroklos / Tsolakis, Naoum / Yakinthos, Charalampos et al. | 2016
- 299
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Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit OrganizationsDrivas, Ioannis C. / Damaskinou, Aikaterini I. / Sakas, Damianos P. et al. | 2016
- 309
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Corporate Competitiveness Based on Sustainability and CSR Values: Case Studies of Spanish MNCsBelen, Lopez / Nuria, Villagra et al. | 2016
- 315
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Motivations for Participation and e-WOM Among Supporters of Crowdfunding CampaignsLacan, Camille / Desmet, Pierre et al. | 2016
- 323
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Changes in the Legal System of the Non-governmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-profit SectorGöttlichová, Marcela et al. | 2016
- 331
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Environmental Reporting as a Part of a Marketing CommunicationDočekalová, Marie Pavláková / Hornungová, Jana et al. | 2016
- 337
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Corporate Social Responsibility and Financial Performance Within the Business Sector in GreeceAstara, Olga-Eleni / Beneki, Christina / Mitoula, Roido / Kalantonis, Petros et al. | 2016
- 349
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Management of Medical Crisis Events Using ICT ToolsZoulias, Emmanouil / Moutzouropoulou, Georgia / Platis, Charalampos et al. | 2016
- 357
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Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece”Pierrakos, George / Tzamalouks, G / Latsou, D / Goula, A / Pateras, J / Asonitou, S / Platis, C et al. | 2016
- 365
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Leadership Capabilities and their Effect on Job Performance, an Approach in Healthcare SectorPlatis, Charalampos / Zoulias, Emmanouil et al. | 2016
- 373
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Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address It?Sidiropoulos, Iordanis / Paschos, Konstantinos / Platis, Charalampos G. / Kostagiolas, Petros A. et al. | 2016
- 381
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The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health SystemPaschos, Konstantinos / Sidiropoulos, Iordanis / Platis, Charalambos G / Kostagiolas, Petros A et al. | 2016
- 391
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Assessment of Inhabitants’ Health Care Needs in Local CommunityPierrakos, George / Latsou, D. / Platis, C. / Goula, A. / Giovani, A. / Pateras, J. et al. | 2016
- 401
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The Role of Marketing Interventions in Fostering the Diffusion of Green Energy TechnologiesTziogas, Charalampos / Tsolakis, Naoum / Georgiadis, Patroklos / Yakinthos, Charalampos et al. | 2016
- 409
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Analysis of the Characteristics of Knowledge-Intensive Firms in GreeceTassis, Vasilis / Tassi, Theodosia / Zois, Spyros / Souchla, Stella / Maroulas, Giorgos et al. | 2016
- 419
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A Comparative Analysis of Knowledge-Based Firms in High-Tech Sectors and Knowledge Intensive Business ServicesPapadimitriou, Lefteris / Mpartzeliotis, Konstantinos / Nikas, Stavros / Vessala, Mike et al. | 2016
- 425
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Reporting of Human Capital as One of the Corporate Social Responsibility AreasKozioł, Wojciech et al. | 2016
- 435
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Food Experiences: The Oldest Social Network…Tiago, Teresa / Amaral, Francisco / Tiago, Flávio et al. | 2016
- 445
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Tourism Events: The SATA Rallye Azores in Facebook and TwitterFaria, Sandra / Tiago, Teresa / Tiago, Flávio / Couto, João Pedro et al. | 2016
- 455
-
Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of TourismMartha, Loukia / Agaliotou, Charalampia / Panos, Panagiotis et al. | 2016
- 463
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Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction. The Case Study of the Display and the Educational Program of the Archaeological Collection of Thespies (Biotia, Greece)Georgopoulou, Popi / Riga, Elpiniki et al. | 2016
- 469
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Cultural Policy and Marketing Management: The Case Study of New Museum of AcropolisPapoulias, Evangelos / Zounis, Theoklis-Petros et al. | 2016
- 481
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Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of TheoryGudas, Saulius et al. | 2016
- 499
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Modeling the Promotion Process of Academic Conferences Through Social MediaPlikas, John Hlias / Nasiopoulos, Dimitrios K. / Sakas, Damianos P. / Vlachos, Dimitrios S. et al. | 2016
- 507
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Merchandizing IT Products via Social Networks. Modeling and Simulation of the ProceduresPapadopoulou, Theodora / Nasiopoulos, Dimitrios K. / Vlachos, Dimitrios S. et al. | 2016
- 515
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The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the ProblemPlikas, John Hlias / Nasiopoulos, Dimitrios K. / Giakomidou, Despina S. et al. | 2016
- 523
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Modeling of Market Segmentation in Social Networks and MediaPlessias, Alexandros A. / Nasiopoulos, Dimitrios K. / Giakomidou, Despina S. et al. | 2016
- 531
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Modeling of B2C Communication Strategies in Electronic CommerceNasiopoulos, Dimitrios K. / Ioanna, Deltouzou / Lida, Galanis / Paraskevi, Papailiou / Giakomidou, Despina S. et al. | 2016
- 539
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Robots in the Hospital Setting: A Case StudyAnkem, Kalyani / Turpin, Joshua et al. | 2016
- 547
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A Case Study on the Use of 3-D Printing Technologies in an Educational InstitutionUppala, Vishal / Ankem, Kalyani et al. | 2016
- 553
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Information Systems Phases and Firm Performance: A Conceptual FrameworkKamariotou, Maria / Kitsios, Fotis et al. | 2016
- 561
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Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement LearningLubashevsky, Ihor / Zgonnikov, Arkady / Maslov, Sergey / Goussein-zade, Namik et al. | 2016
- 569
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Blended Learning and Business Modeling in Technical Translation StudiesSosnina, Ekaterina et al. | 2016
- 577
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Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational SpaceKuprina, Tamara V. / Nevraeva, Natalia Yu. et al. | 2016
- 585
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The Use of Individual Learning Styles in e-LearningTaratukhina, Y. / Sarapulova, E. / Lavrenova, E. et al. | 2016
- 591
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On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational EnvironmentTaratuhina, Y. / Markaryan, M. / Bezus, S. et al. | 2016
- 601
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Information Communication Technology (ICT) in Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education. The Case Study of Greek Educational InstitutionsTrivella, Lamprini et al. | 2016
- 609
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Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart EducationTaratuhina, Y. / Avdeeva, Z. / Filatov, S. / Paputinsky, F. et al. | 2016
- 615
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Legal Aspects of the Use of Educational and Scientific Information Posted on the Internet for Organizing e-Learning According to the Russian ExampleAnna, Z. / Vladimir, E. et al. | 2016
- 623
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Protection of Confidential Information in Educational Information EnvironmentsAnna, Zharova / Vladimir, Elin et al. | 2016
- 629
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Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian UniversityKazantsev, Nikolay / Gorchakov, Yaroslav / Bilinkis (Stavenko), Yulia / Torshin, Dmitry et al. | 2016
- 639
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Communication Role for Applying Anchoring Pricing in the Information SectorAnastasia, Dimitriou / Maroulia, Emmanouilidi / Sakas, Damianos P. et al. | 2016
- 647
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An Analytical Framework for the Analysis of an Information EconomyPashkevich, Volha / Haftor, Darek M. et al. | 2016
- 655
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The Use of Social Media for Private Concerns in Organizations: An Interview StudyGunnlaugsdottir, Johanna et al. | 2016
- 667
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Toward an Integrated Approach to Information Management: A Literature ReviewChatzipanagiotou, Niki et al. | 2016
- 675
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Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-LAS)Doris, Konstantinos-Anastasios / Provata, Paraskevi-Anna / Vraimaki, Eftichia et al. | 2016
- 683
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Retrieval and Dissemination of Information in Distributed and Wireless EnvironmentsSkourlas, Christos / Tsolakidis, Anastasios / Galiotou, Eleni / Karanikolas, Nikitas N. / Belsis, Petros / Vassis, Dimitris / Kampouraki, Argyro et al. | 2016
- 691
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The Design of a Knowledge Base for the Prevention of Bullying in Elementary SchoolSkourlas, Christos / Kazilas, Panayiotis / Vasileiou, Garyfalia / Galiotou, Eleni et al. | 2016
- 697
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Information Technology Literacy for Deaf and Hard of Hearing Students in Higher EducationMarinagi, Catherine / Skourlas, Christos / Tsolakidis, Anastasios et al. | 2016
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A Framework for Communities of Practice in RadiotherapyBelsis, Petros / Christopouloy, Argyroula / Skourlas, Christos / Tsolakidis, Anastasios et al. | 2016
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Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide HazardFelice, Paolino et al. | 2016
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Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case StudyFelice, Paolino et al. | 2016
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Hypatia Digital Library: A Text Classification Approach Based on AbstractsVorgia, Frosso / Triantafyllou, Ioannis / Koulouris, Alexandros et al. | 2016
- 735
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Reading Clubs: Current Trends and the Case of GreeceBikos, Georgios / Papadimitriou, Panagiota et al. | 2016
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Learning Initiative Trends in Higher Education: A Domestic and International OverviewClemo, Lorrie / Macleod, Jason / Kefallonitis, Efstathios G. et al. | 2016
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Country-of-Origin and Airline Brand Effects: A Study of Brand AssociationsKefallonitis, Efstathios G. et al. | 2016
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Trends Affecting e-Learning Experience ManagementMacleod, Jason / Kefallonitis, Efstathios et al. | 2016
- 759
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Strategic Innovative Communication Tools in Higher EducationMacleod, Jason / Kyriakidis, Stavros / Kefallonitis, Efstathios / Kavoura, Androniki et al. | 2016
- E1
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Erratum to: The Use of Individual Learning Styles in e-LearningTaratukhina, Y. / Sarapulova, E. / Lavrenova, E. et al. | 2017