A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform (English)
- New search for: Khouja, Moutaz
- New search for: Liu, Xin
- New search for: Khouja, Moutaz
- New search for: Liu, Xin
In:
International Journal of Electronic Commerce
;
24
, 2
;
184-210
;
2020
- Article (Journal) / Electronic Resource
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Title:A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform
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Contributors:Khouja, Moutaz ( author ) / Liu, Xin ( author )
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Published in:International Journal of Electronic Commerce ; 24, 2 ; 184-210
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Publisher:
- New search for: Routledge
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Publication date:2020-04-02
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Size:27 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 24, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 157
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Editor’s IntroductionZwass, Vladimir et al. | 2020
- 159
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Reward versus Altruistic Motivations in Reward-Based CrowdfundingRyu, Sunghan / Park, Jooyoung / Kim, Keongtae / Kim, Young-Gul et al. | 2020
- 184
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A Retailer’s Decision to Join a Promotional Event of an E-commerce PlatformKhouja, Moutaz / Liu, Xin et al. | 2020
- 211
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Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived InteractivityWang, Kai-Yu / Chih, Wen-Hai / Hsu, Li-Chun et al. | 2020
- 232
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Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their ImpactPu, Xujin / Sun, Shuxing / Shao, Jing et al. | 2020
- 255
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Will You Ever Trust the Review Website Again? The Importance of Source CredibilityHsieh, Jung-Kuei / Li, Yi-Jin et al. | 2020