Correction (English)
In:
International Journal of Advertising
;
38
, 8
;
1313
;
2019
- Article (Journal) / Electronic Resource
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Title:Correction
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Published in:International Journal of Advertising ; 38, 8 ; 1313
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Publisher:
- New search for: Routledge
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Publication date:2019-11-17
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Size:1 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Source:
Table of contents – Volume 38, Issue 8
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1067
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What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in AdvertisingTaylor, Charles R. et al. | 2019
- 1070
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Consumers as time travellers: the moderating effects of risk perception and construal level on consumers’ responses to temporal framingKim, Hyuksoo / Youn, Seounmi et al. | 2019
- 1098
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Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentionsPickett, Andrew C. / Brison, Natasha T. et al. | 2019
- 1116
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How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissismBang, Hyejin / Choi, Dongwon / Wojdynski, Bartosz W. / Lee, Yen-I et al. | 2019
- 1139
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Naming strategies as a tool for communication: application to movie titlesChung, Jaihak / Eoh, Jiyeon et al. | 2019
- 1153
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eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and TwitterVargo, Chris / Gangadharbatla, Harsha / Hopp, Toby et al. | 2019
- 1173
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Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?Lee, Seung Yun / Jung, Sunho / Jung, Han Young / Choi, Sung Tae / Oh, Sangdo et al. | 2019
- 1202
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Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identityMeijers, Marijn H. C. / Noordewier, Marret K. / Verlegh, Peeter W. J. / Willems, Winne / Smit, Edith G. et al. | 2019
- 1224
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Corporate sustainability efforts and e-WOM intentions in social platformsChoi, Chang Suk / Cho, Yoon-Na / Ko, Eunju / Kim, Sang Jin / Kim, Kyung Hoon / Sarkees, Matthew E. et al. | 2019
- 1240
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How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’Champlin, Sara / Sterbenk, Yvette / Windels, Kasey / Poteet, Maddison et al. | 2019
- 1264
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Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectivenessBreves, Priska / Schramm, Holger et al. | 2019
- 1286
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Construct heterogeneity and proliferation in advertising researchBergkvist, Lars / Langner, Tobias et al. | 2019
- 1303
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Perspectives: client–agency opportunism: how does it happen and what can we do about it?Chohan, Raeesah / Watson, Richard / Pitt, Leyland et al. | 2019
- 1313
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Correction| 2019