Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement (English)
- New search for: Lemanski, Jennifer L.
- New search for: Villegas, Jorge
- New search for: Lemanski, Jennifer L.
- New search for: Villegas, Jorge
In:
Health Marketing Quarterly
;
32
, 3
;
217-233
;
2015
- Article (Journal) / Electronic Resource
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Title:Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement
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Contributors:Lemanski, Jennifer L. ( author ) / Villegas, Jorge ( author )
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Published in:Health Marketing Quarterly ; 32, 3 ; 217-233
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Publisher:
- New search for: Routledge
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Publication date:2015-07-03
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Size:17 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 32, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 217
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Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer AdvertisementLemanski, Jennifer L. / Villegas, Jorge et al. | 2015
- 234
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Subjective Quality Information: Effects of Patient Experience Outcomes and Display Formats on Evaluation and Choice IntentionsDietrich, Martin / Renner, Simone et al. | 2015
- 250
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Advancing Health Marketing Research and Policy Recommendations by Incorporating Source PerspectivesMackert, Michael / Guadagno, Marie / Champlin, Sara et al. | 2015
- 263
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Helping With All Your Heart: Realistic Heart Stimulus and Compliance With an Organ Donation RequestJacob, Céline / Guéguen, Nicolas et al. | 2015
- 272
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The Impact of Demographic Characteristics on Awareness and Usage of Support GroupsColeman, Linda Jane / Shah, Nehal / Jain, Sanjay et al. | 2015
- 289
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Marketing-Stimulated Word-of-Mouth: A Channel for Growing DemandGombeski, William R.Jr. / Martin, Becky / Britt, Jason et al. | 2015