Attitude toward the AD as a Mediator of Consumer Brand Choice (Unknown)
- New search for: Shimp, Terence A.
- New search for: Shimp, Terence A.
In:
Journal of Advertising
;
10
, 2
;
9-48
;
1981
- Article (Journal) / Electronic Resource
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Title:Attitude toward the AD as a Mediator of Consumer Brand Choice
-
Contributors:Shimp, Terence A. ( author )
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Published in:Journal of Advertising ; 10, 2 ; 9-48
-
Publisher:
- New search for: Taylor & Francis Group
-
Publication date:1981-06-01
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Size:40 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:Unknown
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Source:
Table of contents – Volume 10, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 3
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The Ronald Reagan Era: Another New BeginningCohen, Stanley E. et al. | 1981
- 9
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Attitude toward the AD as a Mediator of Consumer Brand ChoiceShimp, Terence A. et al. | 1981
- 16
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Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the Quik Rabbit?Prof.Stutts, Mary Ann / Vance, Donald / Hudleson, Sarah et al. | 1981
- 26
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Nutrition Education with Children via Television: A ReviewProf.Scammori, Debra L. / Christopher, Carole L. et al. | 1981
- 37
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The Light TV ViewerMr.Katz, Bill et al. | 1981
- 41
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Advertising Self-Regulation: A Global Perspective. Neelankavil, James P. and Albert B. Stridsberg. New York: Hastings House Publishers, 1980. 211 ppFletcher, Alan F. / Dunn, S. Watson et al. | 1981
- 42
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Handbook of American Popular Culture: Volume 2. Inge, M. Thomas. (Ed.), Westport, Connecticut: Greenwood Press, 1980Glover, Donald R. et al. | 1981
- 42
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Current Issues & Research in Advertising. Leigh, James H. and Claude R. Martin, Jr. (eds.). Ann Arbor: University of Michigan, 1980, 232 ppStern, Bruce L. et al. | 1981
- 43
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Advertising Media. Jugenheimer, Donald W. and Peter B. Turk. Columbus, Ohio: Grid Publishing, Incorporated, 1980, Cloth, 220 ppZackon, Richard et al. | 1981
- 44
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Marketing Research and Knowledge Development: An Assessment for Marketing Management. Myers, John G., William F. Massey, Stephen A. Greyser. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1980Rotfeld, Herbert J. et al. | 1981
- 45
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4th Annual 100 Best Sales Promotions. Robinson, William A. Crain Books, 1980Goodrich, William et al. | 1981
- 45
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Information Sources in Advertising History. Edited and compiled by Richard W. Pollay, ed. Westport, Conn.: Greenwood Press, 1979, 330 ppHebert, Elsie S. et al. | 1981
- 46
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How to Maximize your Advertising Investment. Johnson, Philip M. Boston: CBI Publishing Company, Inc., 1980, 226 ppWright, John S. et al. | 1981
- 46
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Creative Strategy in Advertising. Jewler, A. Jerome. Belmont, California: Wadsworth Publishing Company, 1981. Paperback, 230 ppVandenbergh, Bruce et al. | 1981
- 47
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International Advertising and Marketing. Dunn, S. Watson and E. S. Lorimor. Columbus, Ohio: Grid Publishing, Inc., 1979Hendon, Donald W. et al. | 1981