The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework (English)
- New search for: Dadzie, Kofi Q.
- New search for: Dadzie, Charlene A.
- New search for: Winston, Evelyn M.
- New search for: Dadzie, Kofi Q.
- New search for: Dadzie, Charlene A.
- New search for: Winston, Evelyn M.
In:
Journal of African Business
;
20
, 2
;
206-223
;
2019
- Article (Journal) / Electronic Resource
-
Title:The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
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Contributors:
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Published in:Journal of African Business ; 20, 2 ; 206-223
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Publisher:
- New search for: Routledge
-
Publication date:2019-04-03
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Size:18 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 20, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 153
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To Our Loyal PatronsOkoroafo, Sam et al. | 2019
- 155
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In Celebration of the 20th Anniversary of Journal of African BusinessSigué, Simon P. et al. | 2019
- 160
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Domestic Credit and Export Diversification: Africa from a Global PerspectiveFosu, Augustin Kwasi / Abass, Abdul Fatawu et al. | 2019
- 180
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Anticorruption Strategies in Sub-Saharan Africa: Lessons from Experience and Ingredients of a Successful StrategyMusila, Jacob W. et al. | 2019
- 195
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The Endogenous African Business: Why and How It Is Different, Why It Is Emerging Now and Why It MattersIngenbleek, Paul T. M. et al. | 2019
- 206
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The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research FrameworkDadzie, Kofi Q. / Dadzie, Charlene A. / Winston, Evelyn M. et al. | 2019
- 224
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Board Gender Diversity: Challenges and Implications for Corporations in the East African CommunityMori, Neema / Richard, Evelyn et al. | 2019
- 242
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Governance and Performance of Strategic Alliances in Africa: The Role of InstitutionsNkakleu, Raphaël / Biboum, Altante Désirée et al. | 2019
- 259
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Challenges of Doing Business in Africa: A Systematic ReviewAsongu, Simplice A. / Odhiambo, Nicholas M. et al. | 2019
- 269
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Twenty Years of the Journal of African Business: A Bibliometric AnalysisKabongo, Jean et al. | 2019