Online Behavioral Advertising: A Literature Review and Research Agenda (English)
Free access
- New search for: Boerman, Sophie C.
- New search for: Kruikemeier, Sanne
- New search for: Zuiderveen Borgesius, Frederik J.
- New search for: Boerman, Sophie C.
- New search for: Kruikemeier, Sanne
- New search for: Zuiderveen Borgesius, Frederik J.
In:
Journal of Advertising
;
46
, 3
;
363-376
;
2017
- Article (Journal) / Electronic Resource
-
Title:Online Behavioral Advertising: A Literature Review and Research Agenda
-
Contributors:Boerman, Sophie C. ( author ) / Kruikemeier, Sanne ( author ) / Zuiderveen Borgesius, Frederik J. ( author )
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Published in:Journal of Advertising ; 46, 3 ; 363-376
-
Publisher:
- New search for: Routledge
-
Publication date:2017-07-03
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Size:14 pages
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ISSN:
-
DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Source:
Table of contents – Volume 46, Issue 3
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 351
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Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social ContextPozharliev, Rumen / Verbeke, Willem J.M.I. / Bagozzi, Richard P. et al. | 2017
- 363
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Online Behavioral Advertising: A Literature Review and Research AgendaBoerman, Sophie C. / Kruikemeier, Sanne / Zuiderveen Borgesius, Frederik J. et al. | 2017
- 377
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The Third-Person Effect in Advertising: A Meta-AnalysisEisend, Martin et al. | 2017
- 395
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Public Perceptions of Billboards: A Meta-AnalysisFranke, George R. / Taylor, Charles R. et al. | 2017
- 411
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Understanding Why Consumers Don't Skip Pre-Roll Video AdsCampbell, Colin / Mattison Thompson, Frauke / Grimm, Pamela E. / Robson, Karen et al. | 2017
- 424
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The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute AssociationsSaenger, Christina / Jewell, Robert D. / Grigsby, Jamie L. et al. | 2017
- 440
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Guilt and Shame: Environmental Message Framing EffectsBaek, Tae Hyun / Yoon, Sukki et al. | 2017
- 454
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Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and RecommendationsHair, Joseph F.Jr. / Babin, Barry J. / Krey, Nina et al. | 2017