OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility (English)
- New search for: Morimoto, Mariko
- New search for: Morimoto, Mariko
In:
Health Marketing Quarterly
;
37
, 2
;
108-123
;
2020
- Article (Journal) / Electronic Resource
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Title:OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility
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Contributors:Morimoto, Mariko ( author )
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Published in:Health Marketing Quarterly ; 37, 2 ; 108-123
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Publisher:
- New search for: Routledge
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Publication date:2020-04-02
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Size:16 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 37, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 91
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Retirement planning: its application to marketing practicesThakur, Ramendra / Hale, Dena / AlSaleh, Dhoha et al. | 2020
- 108
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OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibilityMorimoto, Mariko et al. | 2020
- 124
-
A question of food intake: The impact of living arrangement and meal factors on total daily caloric intakeSorenson, Kaléi E. / Rice, Jennifer / Droms Hatch, Courtney et al. | 2020
- 138
-
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intentionLee, Yen-I / Phua, Joe / Wu, Tai-Yee et al. | 2020
- 155
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Why the “sea of same”? A qualitative look at DTCA within the larger context of healthcare marketingMacias, Wendy et al. | 2020
- 176
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Exploring factors that influence positive WOM in the health insurance industryLeon, Steven / Nakayama, Makoto et al. | 2020